TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform. Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform: – Average daily time on TikTok estimated at 45 minutes – Android users spent 68 billion hours using TikTok in 2019 – Total downloads over 1.5 billion – The seventh-most downloaded app of the 2010s In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok. PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.

1. TIKTOK MARKETING
THE NEXT BIGGEST
SOCIAL MEDIA PLATFORM
BEFINITY MEDIA
MELVYN TAN

2. FOR
BRANDS & BUSINESSES

3. NAVIGATE THE APP
CONSUMER | CREATOR

4. CONTENT & AD
STRATEGY

6. INTRODUCTIONINTRODUCTION
YOUR NAME
WHAT’S YOUR
FAVORITE
SOCIAL MEDIA
PLATFORM

7. MELVYN
TAN
MELVYN
TAN

8. Question: Describe TikTok in your own words

9. SHOPPING MALLSHOPPING MALL

10. SHOPPING MALLSHOPPING MALL

11. • 800M MAU
• Growth – 22.2M (Jan), 23.2M (Feb), 28.8M (Mar), 39.2M (Apr)
• Time spent: 52 mins/day ~ 80 mins/day
• Open the app 8x a day
• Gen Z (below 21yo)
• 2.5M followers — $600 to $1,000 per post
INTERESTING
STATS
INTERESTING
STATS

12. • Does your business target Gen Z and younger Millennials?
• Are your products visually appealing?
• Would you say that your brand is fun, casual, and trendy?
• Does your brand have a “cool kid” vibe about it?
• Do you have the resources to post content regularly on TikTok?
• Are you able to showcase how to use your products using videos?
QUESTIONSQUESTIONS
Question: Why is TikTok important to you?

13. WHAT DO YOU
LIKEGENRE
ELEMENTS OF
VIDEO
ENGAGEMENT
IMPROVEMENTS
TRAVEL HACKS
HOW TO PACK
ASK ME TO SHARE
DUET VIDEOS
WHAT DO YOU
LIKEQuestion: What type of TikTok videos do you like?

14. AUDIENCEAUDIENCE
Demographics:
• Age
• Location
• Language
• Food & Beverage
• Financial Services
• Games
• News & Entertainment
• Pets
• Sports & Outdoors
• Tech & Electronics
• Travel
Interests:
• Apparel & Accessories
• Appliances
• Apps
• Automobile
• Baby
• Kids & Maternity
• Beauty & Personal Care
• Education
Question: Who are your audience?

15. AUDIENCEAUDIENCE
YOUR BRANDYOUR BRAND
--------------------------
-------
--------------------------
-------
Banking Services
Access to cool deals
Community events
Getting involved in
the community
Security
Peace of mind

16. WHAT DO THEY
WANT
WHAT DO THEY
WANT
Question: What does your audience want?

17. USEUSE
CASESCASES

18. Customer category Buying stages Your actions
Leads
Prospects
Customers
Awareness
Consideration
Conversion
Reach
Showcase
Offer
FUNNELSFUNNELS

19. Identify your objective, KPI, and
target:
iii. What is your target for each KPI
ii. What are your KPI (key performance indicators)
i. What is/are the objective(s) of your campaign
WHAT’S YOUR
OBJECTIVE
WHAT’S YOUR
OBJECTIVE

20. DESIGN YOUR
CONTENT
DESIGN YOUR
CONTENT
1. Know who are your audience and what they want
2. Identify the objective of your campaign
3. Brainstorm ideas for content
4. Narrow down (does it meet the (i) needs of audience & (ii) your
objective)
5. Pre-production: Storyboard (pain-point/solution), Voice
6. Production
7. Post-production
8. Identify hashtags (brand vs niche)
Question: What type of content will you create?

21. TIKTOK ADSTIKTOK ADS
https://ads.tiktok.com/ https://business.tiktok.com/

25. TIKTOK AD
WORKFLOW
TIKTOK AD
WORKFLOW1. Create new: Buying type - Auction
2. Advertising Objective: Awareness, Consideration, Conversion
3. Settings: Campaign Name, Split Test, Budget (min $50)
4. Ad Group Name
5. Placements
6. Ad Details
7. Select Creative Type
8. Targeting
9. Budget & Schedule
10. Bidding & Optimization
11. Ads Format
12. Billing & Payment

27. DESIGN YOUR
ADS
DESIGN YOUR
ADS1. What is the objective of your campaign
2. How would you know that your campaign is successful
3. What metrics will you use to measure
4. How long will your ads run for
5. What will your ad show
6. What is the CTA of your ad
7. What activities do you need to coordinate downstream

29. MELVYN TAN
me@melvyn.me
(65) 911-200-32
Befinity Media

30. https://www.tfaforms.com/4814633
LET US KNOWLET US KNOWWhat you think