'Lean UX: How to do it quick & dirty' is a half-day workshop held by Melissa Ng, founder of MELEWI - The Travelling Product, UX & UI Design Studio.
UX doesn't necessarily have to be difficult, resource-heavy or mysterious! Everyone knows that it's necessary for all things digital, but not everyone knows the best way to use UX to their advantage.
Lean UX is user-experience design with the Lean Methodology philosophy at its core. It eschews detailed design cycles and documentation in favour of quick, low-fidelity design, and frequent (but efficient & effective) feedback.
In this half-day workshop, you'll learn a simple framework that will allow you to: first create "the best hypothesis" based off understanding what your users, value proposition, business & revenue model & objectives are; and secondly, how to "validate + optimize" to make sure your users, product and business make sense together.
In this workshop, you'll learn:
• What is Lean UX?
• Why Lean UX?
• Lean business canvas
• User personas
• User experience mapping
• Usability testing
Speaker: Melissa Ng is the founder of MELEWI - a travelling Product, UX & UI design studio working with passionate people from around the world. With a portfolio of international clients across 21 cities in 5 continents, MELEWI has worked with a diverse range of businesses - from startups in Australia, San Francisco and Singapore, to global companies like McDonalds and Samsung.
Melissa is an expert at turning big ideas into big successes, and lives to make users, product and business make sense together. She believes an excellent user experience means thinking about how to make your product work so your users don’t have to.
She also believes that life is too short to spend boxed up in just one place, and has crafted some of her best work on boats in Cambodia, at cafes in San Francisco and on the beaches of the Maldives. The world is her greatest source of inspiration.
by @thedesignnomad and @melewi
Saturday, June 27, 2015 from 1:00 PM to 5:00 PM (SGT)
Saturday, Oct 30, 2015 from 9:30 AM to 4:30 PM
WORKSaigon, HCMC Vietnam