1. Marketing
You
by @melissahourigan

2. Talking about your
interests... easy
Talking about
yourself... not so

3. Who is this girl?
Representing start-ups and entrepreneurs for 15 years.
Leveraged bloggers since 2001 for influence B2B and B2C.
Clients: AlwaysOn, ModernMom, Tribe.net, Ask.com,
Pixorial, enGreet, Work Options for Women.
Founding partner for MediaOntwitter

4. Questions
Who is your audience?
What makes your blog special or unique?
What blogs are similar or competitive?
Do you belong to a network or community?
What is your style, niche, format?
What other types of media do you include?
Who are you/your team?
What are your stats?

5. About You, About Your Blog

6. About You
Interests
History
Credentials/ Affiliations
Goals with blog
Contact info

7. About the Blog
Tag line
Your mission statement
Diary/Informational/Educational
Polls
Videos
Images
Reviews
Community/Network

8. Tools
Survey friends
Top blogs by category - AllTop
Blog rank - Technorati

9. Sharing and Reach

10. About Your Audience
Demographics - age, sex, income etc.
Online stats - blog, fans, followers
Influence - volunteering, interests
Inbound links - traffic origins
Organic - keywords bringing traffic

11. Sharing
Where is information shared?
Is your content portable?
What categories,tags and keywords?
Is your community active? Are you?

12. Tools
Polling - Survey monkey
Internet Marketing Advice and Website Grader - Hubspot
Site comparison - Compete
Analytics - Google Analytics (now shows AdWords)
Rank - Technorati
Communities/Affinity Groups - BlogFrog
Visitor Counter - Statcounter
Media Hosting - YouTube, Flickr (add anchor text)

13. Paid and Earned Media

14. The shift
Marketing dollars are moving away from
traditional media toward the internet and
other digital advertising. Brand
marketers in particular recognize more
than ever that connecting with target
audiences means more spending for
interactive.
eMarketer

15. Fuzzy Territory
To charge or not to charge?
Disclosure statement
Separate descriptions/departments
(PR = no ad $)
Market to brands, PR, media

16. Reality of PR
“I am out here for you. You don’t know
what it’s like to be ME out here for
YOU. It is an up-at-dawn, pride-
swallowing siege that I will never
fully tell you about, ok?”
Jerry Maguire

17. Goals
Media/PR: Influencer/Speaker
Brands: Advertising
Brands/PR: Tips, Reviews, Features

18. Media Kit
Awards and accolades
Industry conference attendance
Consistent branding and messaging
Graphics, logos, elevator pitch, bio
PDF/ Google doc for pricing, options
Contact info

19. Media Kit
Advertising options, rates, guidelines
Fee and payment options
Reviews, contests opportunities
List of brands you have worked with
Brand, reader testimonials

23. Thank you...
Questions?
Twitter: @melissahourigan
Email: mhourigan@digitalideamedia.com
Everything: flavors.me/melissahourigan