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How Using
Big Data Can Tell
Personalized Stories

#datastory
Who We Are

Eric Shoup,
EVP of Product at
Ancestry.com
#datastory

Francois Ajenstat,
Sr. Director of Product
at Tableau Software
2
What can all of this data mean—and more
importantly, how can we make it useful?
#datastory

4
How many 9s?

#datastory

5
The human visual system is powerful

#datastory

6
vs.

#datastory

7
#datastory

8
―The shortest distance between truth and a human being is a story.‖
– Anthony de Mello, One Minute Wisdom

#datastory

9
#datastory

10
Storytelling with data
– the good, bad, ugly,
and beautiful
#datastory

11
Think of your analysis as a story

#datastory

12
Make it relevant

#datastory

13
What are the
challenges inherent in
unlocking data
insights and stories?
#datastory

14
What does the future of
storytelling look like?

#datastory

15
How can effective stories be created
using data?
•
•
•
•

Keep it simple. Let the data speak for itself.
Be visual
Make it relevant. Know your audience.
Invite discovery

Keep the conversation going on Twitter: #datastory
#datastory

16

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SXSW Core Conversation: How using big data can tell personalized stories