This was the first top-level overview put together about the StoryShelter.com website. It's amazing to see how far we've come in delivering a platform that both follows these ideas and expands upon them. I thought I'd share this as an example of how to put your initial thoughts down so that you can begin to have a dialogue with others about your vision for a product.

2. What
do
we
all
have
in
common?

3. Everyone
has
a
story
to
tell.
Storytelling
meets
our
most
human
needs:
The
Storyteller
Teach
/
Inform
Preserve
History
Entertain
The
Listener
Learn
/
Discover
Recollect
History
Be
Entertained
Communicate,
Reminisce,
Connect

4. User
Generated
Storytelling
Online
Who
We
Are
Fragmented
Robust
What
We
Like
/
Think

5. How
can
we
find
out
who
other
people
really
are?
Offline
SoluJons…
+
Their Autobiography Their Diary

6. Story
Shelter:
Social
Media
Network*
*Create, Consume & Share Content in Virtual Online Communities

7. User
Experience
-­‐
Sign
Up
Invite
Friends
to
Join
Connect
to
friends
already
on
StoryShelter
Designate
Groups
to
put
friends
in:
☐Family
þFriend
☐Love
Interest
☐Professional
þClassmate

8. User
Experience
-­‐
Storyteller
Answer
QuesJons
Mark
As
Anonymous
(Like
a
Diary)
All
users
can
see
this
answer,
but
not
your
name.
Mark
As
Public
(Like
a
Biography)
Everyone
on
StoryShelter
can
see
this
answer.
Mark
Group(s)
that
can
view
(Like
FB
Timeline)
Only
people
in
the
specified
group(s)
can
see
this
answer.

9. User
Experience
-­‐
Reader
See
most
popular
answers
to
quesJons
(Default)
Search
answers
by
using
a
filter
Demographic
Filters
Age
&
LocaJon
EmoJonal
Filters
Heartwarming,
Funny,
Thought
Provoking,
Inspiring
Topical
Filters
Create
a
filter
based
on
your
interests:
“Costa
Rica”,
“Vegan”,
“GymnasJcs”
Interact
with
Answers
Mark
as
Heartwarming,
Funny,
Thought
Provoking,
Inspiring
“Like”
and/or
post
to
Social
Media
Sites.

10. PosiJoning
Those who use Social Media websites today
are sharing bits and pieces of what a person
likes but these sites don’t paint an accurate
or meaningful picture of who a person is.
StoryShelter provides a unique platform for
people to tell their life story and read the
life stories of others through a simple Q&A
format.
So that they can have a safe landing place
for their most cherished memories and
get to know others in an authentic way.
Elevating the Value of Our Experiences.
SITUATION
OFFER
BENEFIT

11. Benefit:
ElevaJng
the
Value
of
our
Experiences
Writing your story:
When you write it down, you remember it.
Sharing your story with loved ones:
Reading your story helps you be more understood.
Sharing your story with the world:
Others can learn, be entertained, find insight.
Memories
Recognition
Contribution

12. Messaging
Looking for Self Expression:
Story Shelter gives you the power to voice your
unique story to billions of internet users from the
comfort of your home or office.
Looking for Answers:
Take a look at what experiences others have had.
It is surprising how the life story of somebody miles
away can provide solutions to your current dilemma.
Looking to Leave a Legacy:
Answering questions about life will give you a simple
way to write down your complete history without
struggling to piece the ideas together.

13. MarkeJng
Touchpoints
Public Relations
& Influencers Search & Display
Social Media Websites & PodCasting

14. StoryShelter
Team
Melisa
Singh
–
CEO
As
the
Founder
and
CEO
of
StoryShelter,
Melisa
Singh
is
a
natural
born
entrepreneur
who
has
successfully
worked
in
entrepreneurial
capaciJes
in
Real
Estate,
ConsulJng
and
Fashion.
Melisa
most
recently
worked
as
the
Search
MarkeJng
Strategist
for
Oscar
de
la
Renta,
increasing
the
traffic
to
their
e-­‐commerce
site
substanJally.
Melisa
received
her
Masters
degree
in
Integrated
MarkeJng
from
NYU
in
May
2013
with
a
focus
on
Brand
Management.
Avin
Kline:
Technical
Developer
Avin
Kline
is
the
co-­‐founder
and
MarkeJng
Director
of
Web
Success
Agency,
helping
companies
build
and
maintain
an
effecJve
web
presence.
Web
Success
Agency
works
with
small
businesses
to
create
an
effecJve
online
presence
with
the
intent
of
helping
the
company
reach
chosen
goals.
From
there
they
work
with
the
company's
overall
web
presence,
conJnually
opJmizing
to
make
it
even
more
effecJve.
Their
specialJes
include
Web
Design,
Website
Development,
Search
Engine
OpJmizaJon
(SEO)
and
Internet
MarkeJng.