Dr Ken Hudson
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DAZE Melbourne 2015: Beyond Digital... The Beating Heart of Disruption
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Dr Ken Hudson
- 1. Beyond Digital…. The bea'ng heart of disrup'on Dr Ken Hudson www.drkenhudson.com
- 2. My story
- 3. But …
- 4. I was lucky
- 5. But many disrupted brands or businesses do not make it
- 6. Once you have experienced a new ecosystem
- 7. 7 Consumers Imagina.on Digital Solu.on Experience
- 8. 8 Consumers: -‐ Taxi drivers & users -‐ Car owners -‐ Public transport users Imagina.on: -‐ Drivers use their own car -‐ RaIng system Digital Solu.on: -‐ Mobile app -‐ Link with GPS -‐ Big Data Experience: -‐ easier, faster & safer way to travel
- 9. ‘I have nothing to wear tonight.’ A DisrupIve eco-‐system starts with a consumer problem
- 10. ‘We both had frustra'ng experiences buying eyeglasses, so we decided to offer an alterna've to the overpriced, uninspiring eyewear on the market.’ David Gilboa, co-‐founder, Warby Parker
- 11. The disrupIve ecosystem is inspired by imaginaIon…
- 12. Or reinvenIon
- 13. And empowered by digital & technology
- 14. It also requires the bea'ng heart of passionate people to make disrup'on & growth happen.