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S K Y P E M E L A N N E 4
OVERVIEW
 Results-oriented senior level executive in the international classical music industry
 Extensive and proven experience in media campaigns and communications, working with
orchestras, non-profits, recording industry, management, booking, concert promotion and
performance
 Constant seeker of new challenges
EXPERIENCE
Music Company International Ltd. / AVIE Records 2000 - present
Founder and Managing Director London, Cambridge (UK), New York, Cape Cod
• Founded organization that consults in the areas of management, marketing, media and recording
• Key clients and projects include:
o Chicago Symphony Orchestra
• Oversaw pan-European promotion of live webcast of Verdi’s Requiem in 2013
• Partnered with numerous online media including Crescendo (Belgium), Gramophone (UK),
Pizzicato (Luxembourg), Qobuz (France), Scherzo (Spain), Sinfini (UK)
• Resulted in over 100,000 views
• Influenced other European orchestras including Orchestre des Champs Elysées and the
Philharmonie de Luxembourg
• Currently overseeing pan-European promotion of video stream of Beethoven’s Symphony
No. 9, scheduled for May 2015
o New York Philharmonic
• Consulted on media coverage for orchestra’s first UK tour with Music Director Alan Gilbert
• Results included feature coverage in The Guardian, The Times and other major media
o Royal Liverpool Philharmonic Orchestra
• Promoted recordings of music by composer Jon Lord
• Results included Number 2 Classical chart position, extensive media coverage on Classic
FM, features in The Daily Telegraph, Gramophone magazine
o San Francisco Symphony
• Currently promote recordings on the orchestra’s in-house label SFS Media in the UK
• Have increased sales of SFS Media CDs by 40%
o Augustin Hadelich
• Handle strategic publicity and media relations
• High profile media placements have included The New York Times, Los Angeles Times,
Philadelphia Inquirer, Strings magazine cover story
• Founded AVIE Records, award-winning independent classical record label with a unique business
model based on artist ownership
o Signed artists including Michael Tilson Thomas and San Francisco Symphony, Semyon
Bychkov and WDR Symphony Orchestra, Vasily Petrenko and Royal Liverpool Philharmonic
Orchestra, Seattle Opera, Cleveland-based baroque orchestra Apollo’s Fire, Handel & Haydn
Society, pianists Inon Barnatan and Andreas Haefliger, violinist Rachel Barton Pine, Cypress
String Quartet, composer Jake Heggie, tenor Nicholas Phan, vocal quartet New York Polyphony
o Created entire business structure from scratch, including accounting, business plan, incorporation,
staffing and all systems
o Negotiated international distribution network extending to over 30 countries and digital aggregation
o Numerous international awards include Diapason d’or Palmeres (France), BBC Music Magazine
and Gramophone Awards (UK), ECHO Awards (Germany), Grammy Nominations (USA), JUNO

2. nominations (Canada), International Classical Music Awards (pan-European)
English Symphony Orchestra January 2015 - present
Board Chair London and Worcester, England
• Elected board chair with mission to lead the ESO into a new chapter of growth
• Oversee implementation of strategy to broaden ESO’s base from Worcester and Malvern (Elgar’s
home city) to throughout the UK including Birmingham and London
• Results include sold-out and capacity audiences in new venues including Elgar Hall on the
University of Birmingham campus, and The National Gallery in London
• Developing regional alliances to engage and increase audiences
• Creating an educational hub and resource available to the country, in alliance with the Elgar School
of Music
• Actively recruiting new members to strengthen the board, including local, regional and national
leaders in the areas of finance, industry and legal
• Have increased fundraising from foundations, Friends and individuals, including the first grant
from Arts Council England in 10 years
• Goals include international expansion and formation of American friends organization, drawing on
strengths of American Principal Conductor Kenneth Woods
The English Concert in America New York, London
Trustee 2009 – present
Vice President and Treasurer 2009 – 2014
• Founding board member of non-profit American friends organization of pioneering, 40-year-old,
London-based chamber orchestra
• As Treasurer, managed accounts, reported financial information to board
• As key music industry board member, continue to develop music industry contacts and liaise with
media
• Collectively, board has raised hundreds of thousands of dollars to support TEC’s Stateside activities
• Implemented, with the board and TEC Artistic Director Harry Bicket, the TECA Fellowship, an
annual grant and opportunity for professional training and experience, that is awarded to deserving
graduates in the field of historical performance
Universal Music Classical / Decca Label Group 2007 – 2009
Senior Vice President New York
• Recruited to oversee US-based business for the world’s leading market-share labels, Deutsche
Grammophon and Decca, reporting to President
• Liaised with many artists including Gustavo Dudamel and Los Angeles Philharmonic, Renee
Fleming, Lang Lang, Anna Netrebko
• Built and oversaw team responsible for marketing, publicity and catalog curation
• Achieved 21 consecutive weeks of Number 1 Billboard Classical Chart toppers and 27 overall
• Aggressively pursued digital sales growth achieving over 50% digital vs. physical sales
• Spurred online, community and social networking activity, resulting in tangible sales increases
• Pursued and implemented third party business and licensing deals to create alternative revenue
streams, including Sunday Music Classical, a Barnes & Noble exclusive
BMG Classics 1997–2000
Head of International Marketing London
• Recruited to build international marketing department for newly-created repertoire center
• Reported to Managing Director
• Artists included soprano Lesley Garrett, conductors Daniele Gatti and Nicholas McGegan, the
Mediæval Babes
BMG Classics / RCA Records 1993–1997
Director, Media Relations New York
• Created US media campaigns for top-selling recording artists including Michael Tilson Thomas,
Leontyne Price, Van Cliburn, David Helfgott, James Galway

3. • Represented the National Association of Record Merchandisers, negotiated Presidential
proclamation for National Classical Music Month, signed by President Clinton
Denon Records 1990–1993
National Promotions Manager, Classics & Jazz New York
• First US-based classical promotions manager for Japan-based label
• Liaised with artists including Helene Grimaud, Chee-Yun, Emmanuel Krivine, Andrew Parrott and
the Boston Early Music Festival
• Expanded responsibilities to include jazz promotions, including re-launch of the Savoy Jazz label
• Achieved label’s first Billboard classical chart position
Columbia Artists Mgt., Inc. 1989–1990
Assistant to Vice President New York
• Coordinated tours for over 20 international orchestras, including New York Philharmonic, London
Symphony Orchestra, Royal Concertgebouw Orchestra, Vienna Philharmonic
• Assisted in booking and touring activities for numerous solo and chamber artists including Beaux
Arts Trio, Chamber Music Society of Lincoln Center, Kyung-Wha Chung, Lynn Harrell
Manhattan Chamber Orchestra 1989-1994
Founding Director New York
• Incorporated orchestra as a 501 c (3), developed board and Friends, instituted fund raising
campaigns and events
EDUCATION
Manhattan School of Music 1983–1989
• B.M. and M.M., Oboe major New York
• Winner, Concerto Competition
• Excellence in Chamber Music Award
Interlochen Arts Academy 1982–1983
• Honors graduate, Oboe major Interlochen, MI
• Winner, Concerto Competition
OTHER
• Voting member, National Association of Recording Arts and Sciences
• Performance experience includes New York Philharmonic
• Dual citizenship (US / UK)
REFERENCES
• Michael Tilson Thomas, Music Director, San Francisco Symphony and New World Symphony
• Eric Latzky, Principal, Eric Latzky Culture | Communications NY / Member, New York State
Council on the Arts
• David Kuehn, Executive Director, Cotuit Center for the Arts
• Other references available upon request