Blogging for business, delivered 29 Oct 2013.

1. Blogging for business!
Mel Kettle!
www.melkettle.com.au
@melkettle

2. www.melkettle.com.au
@melkettle

3. Why blog?
• share knowledge!
• promote your business!
• position yourself as an expert!
• it helps SEO!
• helps create two-way conversation!
• sharpens your business focus!
• can give insight to audience via
analytics
www.melkettle.com.au
@melkettle

4. www.melkettle.com.au
@melkettle

5. but mostly…
www.melkettle.com.au
@melkettle

6. FUN
www.melkettle.com.au
@melkettle

7. www.cooks-notebook.com.au
www.melkettle.com.au
@melkettle

8. www.melkettle.com.au
www.melkettle.com.au
@melkettle

9. But…!
what do I blog about????
www.melkettle.com.au
@melkettle

10. Find your passion
www.melkettle.com.au
@melkettle

11. And blog about it
www.melkettle.com.au
@melkettle

12. Tell your story
•
make it personal!
•
humanize your organisation!
•
be authentic!
•
build relationships!
•
have a voice
www.melkettle.com.au
www.melkettle.com.au
@melkettle
@melkettle

13. BUT also…
•
listen!
•
participate!
•
engage
www.melkettle.com.au
www.melkettle.com.au
@melkettle
@melkettle

14. Writing great content
• know your audience and what makes
them tick!
• don’t just sell, sell, sell!
• share your knowledge and provide
valuable information !
• use your authentic voice and be
consistent!
• keep posts short !
• check spelling, punctuation and grammar
www.melkettle.com.au
@melkettle

15. Make it easier for yourself
• make a set time every
day/week/month!
• have a plan and know in
advance what you will
blog about
www.melkettle.com.au
@melkettle

16. Planning
www.melkettle.com.au
@melkettle

17. www.melkettle.com.au
@melkettle

18. Set yourself a challenge
www.melkettle.com.au
@melkettle

19. Don’t blog alone
• connect with other
bloggers - on and offline!
• read lots of blogs!
• go to blogging
conferences and events!
• talk to your readers
www.melkettle.com.au
@melkettle

20. Working with brands
• Sponsored posts!
• Sponsored feature article!
• Recipe development (for food products)!
• Giveaway of your product on their blog!
• Mention in a blog newsletter!
• Mentions on other social media!
• Advertising on the blog!
• Brand ambassadorship
www.melkettle.com.au
@melkettle

21. Working with brands
• be honest about your numbers!
• have a media kit!
• always reply to an invitation !
• make it easy for brands to contact you!
• have a clear disclosure policy!
• make sure the product fits with your blog
www.melkettle.com.au
@melkettle

22. You can say no!
www.melkettle.com.au
@melkettle

23. Working with brands
• know the brand’s expectations!
• write your own post!
• be proactive
#thisisqueensland
www.melkettle.com.au
@melkettle

24. Sometimes brands change
their minds
www.melkettle.com.au
@melkettle

25. Managing comments
• people will ALWAYS have an opinion!
• moderate your comments!
• use a spam filter!
• have a comment policy!
• respond as often as possible!
• stay polite, but don’t put up with bullies or
trolls
www.melkettle.com.au
@melkettle

26. Increasing your readership
• write great content!
• use images where appropriate!
• spend time on SEO!
• pin posts to Pinterest where appropriate!
• quality is better than quantity
www.melkettle.com.au
@melkettle

27. Increasing your readership
• interlink your posts!
• use a related post plugin!
• showcase your best posts in your
sidebar!
• make sure your website is
attractive!
• set up an email list and consider a
newsletter
www.melkettle.com.au
@melkettle

28. Promote your blog
www.melkettle.com.au
@melkettle

29. Promote your blog
• install a social media sharing plugin!
• share on social media!
• newsletters!
• website!
• business cards
www.melkettle.com.au
@melkettle

30. Promote your blog
• participate in forums!
• comment on similar blogs
to yours!
• photo sharing sites!
• share it with key
influencers!
• optimise for SEO when
writing
www.melkettle.com.au
@melkettle

31. !
@melkettle!
www.melkettle.com.au!
www.cooks-notebook.com.au
www.melkettle.com.au
@melkettle