1. Dynamic
A marketplace where matches your
brand and bloggers
Mei-hung (Lesley) Liu
August 08 2016

2. A marketplace where matches your brand and bloggers
Agenda
• Executive Summary
• Unmet Need/Insight
• Management Team
• Product Offering
• Target Audience
• Competitive Analysis
• Marketing Strategy and Tactics
• Operation
• Financial Plan

3. A marketplace where matches your brand and bloggers
Executive Summary
• Compared to banner ad, influencer marketing generates 11X more on ROI but
small business hardly utilize it because of difficulties.
• In Taiwan, there are up to 97.8% of companies are defined as small business.
They constantly seek for cost effective marketing solutions.
• Dynamic aims to develop a marketplace for bloggers and small business.
• High market potential with estimated size of 628 million dollars

4. A marketplace where matches your brand and bloggers
Unmet Needs/ Insight

5. A marketplace where matches your brand and bloggers
Unmet Needs/ Insight
Hard to discover
right bloggers
The communication
process with bloggers is
time consuming and fiddly.
Agencies charge
expensive package
services

6. A marketplace where matches your brand and bloggers
Management Team

7. A marketplace where matches your brand and bloggers
Owner-CTO
Product development,
technology
Engineer
Owner-CEO
Finance, Sale,
Marketing
Operational assistant
Legal
(external)
Advisory Board
(external)
Management Team
Investors

8. A marketplace where matches your brand and bloggers
Key Member’s skills
• Master degree in NYU Integrated Marketing program.
• Years experience in digital industry.
• Experience in marketing, project management, budget control
Owner-CEO
Finance, Sale,
Marketing
Owner-CTO
Product
development,
technology
• Master degree in Asia University, Computer science program.
• 10 years+ experience in Software engineer
• Skill set: Software projects management, team leading
experiences.
• Familiar with System Development, Java, PHP, code igniter and
jQuery.
Mei-hung Liu
Cho-wei Lee

9. A marketplace where matches your brand and bloggers
What’s Dynamic?

10. A marketplace where matches your brand and bloggers
For small business marketers, Dynamic is a better and affordable
option to reach out to bloggers without any hassles.
For bloggers, Dynamic helps them gain more business opportunities.

11. A marketplace where matches your brand and bloggers
Business Model
Dynamic
Bloggers Small businesses
Compensation for sponsorship content
Membership feeMembership fee
Model: Monthly membership

12. A marketplace where matches your brand and bloggers
Take a look at Platform features…

13. A marketplace where matches your brand and bloggers
Main feature- For bloggers
Find
Business
opportunity
Social Accounts
Sync and
personal profile
Price
negotiation
Get paid

14. A marketplace where matches your brand and bloggers
Main feature- For marketers
Create
Marketing
campaign
Find right
bloggers based
on criteria
Review
deliverable
Pay for sponsored
content

15. A marketplace where matches your brand and bloggers
Operation Flow-marketer

16. A marketplace where matches your brand and bloggers

17. A marketplace where matches your brand and bloggers
Add on service
premium
membership
$199.99/ Mo
standard membership
$89.99/ Mo
Basic membership
$19.99/Mo
Browse basic influencers list, 5 campaigns / Per
Month, Price negotiation, Choices of
collaboration type,
Browse basic influencers list, 10 campaigns / Per Month,
Price negotiation, Choices of collaboration type, 3 Influencer
list creation based on criteria / Per Month
Customized social influencer campaign, Commission:
30% of campaign budget
Browse basic influencers list, Unlimited campaigns / Per Month,
Price negotiation, Choices of collaboration type, Unlimited
Influencer list creation based on criteria / Per Month
Pricing- For small business marketers

18. A marketplace where matches your brand and bloggers
Pricing- For bloggers
Paid membership
$59.99/ Mo
Free membership
$0 Free
Social Accounts Sync, Account setting, 5 direct offer acceptance
/Per Month, Apply to 5 case inquiry post /Per Month, Invitation
on monthly workshop
Social Accounts Sync, Account setting, Unlimited direct offer acceptance
/Per Month, Apply to unlimited case inquiry post /Per Month, Discount on
monthly workshop, Monthly recommended cases

19. A marketplace where matches your brand and bloggers
Product Development- Technology
Development
environment
Operating
system
Computer language requirement
Back-end: SQL, PHP, JAVA
Front-end: HTML5, CSS, Joomla modules
API from social media websites, Google, and other supports
Domain
Name
Payment
gateway

20. A marketplace where matches your brand and bloggers
Software
engineer
(year2)
Chief
technology
officer
Freelance
website visual
design
Freelance
project
programmer
In-house Outsource
Product Development- Team

21. A marketplace where matches your brand and bloggers
Who benefit from us?

22. A marketplace where matches your brand and bloggers
Target Market’s Customer Profile- Mr. Lin
Demographic
Older Millennials
Age 35
Business background
Small business Marketer
Physiographic
Tech savvy
Aware of new trends
Second generation of family business
In charge of marketing
Busy lifestyle
Agencies is not a right solution

23. A marketplace where matches your brand and bloggers
Target Market’s Customer Profile- Miss. Lee
Demographic
Mid-Young Millennials
Age 27
Bloggers
Physiographic
Love to share
Love to try new things
Tech savvy
Income various
Freelance
Enjoy working independently and flexibly
Value work-life balance
Seeking self-growth

24. A marketplace where matches your brand and bloggers
Size of potential market
Total # of
companies
97.8% are
small
business in
Taiwan
62% of them
highly
engaged in
digital
marketing
# 858,068 companies
http://www.bnext.com.tw/article/view/id/34524
http://www.moeasmea.gov.tw/ct.asp?xItem=13559&ctNode=689&mp=1
$13,067 x 858,068 = $11.21 billion
Mobile Social buzz Search Video website
6% in social buzz
6% x $11.21 = 628 M
Source: http://www.dma.org.tw/upload/ResourceTrend/20160428034051489.pdf

25. A marketplace where matches your brand and bloggers
Competitve Analysis

26. A marketplace where matches your brand and bloggers
Competitor Analysis
Product
comparison
Indirect
Direct
Digital agencies
Other digital marketing tools
Facebook group forum

27. A marketplace where matches your brand and bloggers
Dynamic Business operate on
Facebook
Digital Agencies Other digital
marketing tools
Ownership of the campaign results O O X O/X
Affordability O O X O/X
Comprehensive function O X O O
Flexibility O X X O
Efficiency O X X O
Other marketing service X X O X
Transparency O O X O
Specific blogger targeting O X O N/A
Systematic Solution O X O O
Competitor Grid

28. A marketplace where matches your brand and bloggers
Price
Flexibility
Digital Agencies
Facebook groups
Other digital marketing tools
Other digital marketing tools

29. A marketplace where matches your brand and bloggers
Marketing plan

30. A marketplace where matches your brand and bloggers
Marketing Goals and Objective
Year 2
brand awareness
Year 3
1% Market share
Year 4
1.5% Market share
Increase awareness of
brand and influencer
marketing overall by
implementing content
strategy by 50% higher
Own 1.5% of market
share
Own 2.1% of market
share

31. A marketplace where matches your brand and bloggers
Marketing Strategy
Initial
consideration
Active evaluation
Moment of
Purchase
Post Purchase
experience
Awareness of
influencer
marketing needs
Increase brand recall and
extensive exposure
Product
education
Control churn rate and
encourage upgrading
membership

32. A marketplace where matches your brand and bloggers
Marketing Tactics
• Participate in relevant trade shows and conference to meet potential
clients or business partners.
• Content Marketing such as client reviews, native ads, PR…etc
Initial
consideration
Active
evaluation
• Paid Search
• Retargeting
• Personnel Marketing
Awareness
Recall

33. A marketplace where matches your brand and bloggers
Purchase
Marketing Tactics follow by strategy
• Seamless experience across screens
• Demo videos
• Blog posts explain each step and different
functions.
• Content rich Email campaign about influencer
marketing.
• Encourage membership upgrade.
• Customer Referral
Education
Post
Purchase
Loyal

34. A marketplace where matches your brand and bloggers
Marketing and media budget

35. A marketplace where matches your brand and bloggers
Budget Breakdown
Paid search
30%
Social media ads
-FB only
30%
SEO
20%
Content
marketing
production
10%
PR- native ads
5%
Email camapign
5%
MEDIA BUDGET BREAKDOWN

36. A marketplace where matches your brand and bloggers
Operation

37. A marketplace where matches your brand and bloggers
• Location: Taipei, Taiwan
• Legal Formation LLC
• Intellectual Property: Brand and logo
• Personnel: Start from 2 head counts (Part-time)
Year 2- Software engineer, operational assistant
Operation

38. A marketplace where matches your brand and bloggers
Project Plan
100
60
100
31
22
30
60
1-Jan-17 20-Feb-17 11-Apr-17 31-May-17 20-Jul-17 8-Sep-17 28-Oct-17 17-Dec-17 5-Feb-18 27-Mar-18
Seek for Investors
Legal Process
Seek for parternships
Seek for outsource vendor
cruit inhouse new employees
Pre-launch market research
Pre-launch event networking
OPERATION

39. A marketplace where matches your brand and bloggers
31
20
15
30
20
20
50
10
150
150
60
30
20
10
7
1-Jan-17 20-Feb-17 11-Apr-17 31-May-17 20-Jul-17 8-Sep-17 28-Oct-17 17-Dec-17 5-Feb-18 27-Mar-18
User need assesment
Requirement definition
Review development and supply strategy
Develop software requirement specification document
Architecture solution
Build development approach
High level design
Review and finalize design and architechture
Build code and development
Management and tack project development plan
Unit string/integration testing
UAT- user accpeting testing
Maintain change control and risk review
recap and close project
Launch
DEVELOPMENT
Project
Initiation
Project Planning Project Implementation
Project
Transition
Project Plan

40. A marketplace where matches your brand and bloggers
FINANCIALS

41. A marketplace where matches your brand and bloggers
US$-
US$100,000.00
US$200,000.00
US$300,000.00
US$400,000.00
US$500,000.00
US$600,000.00
Yr1 Yr2 Yr3 Yr4 Yr5
Sale forcast
Best Most likely Worst
Sales Forecast
GAGR: 87%
GAGR: 55%
GAGR: 45%$85,662
$132,990
$221,251
$321,785

42. A marketplace where matches your brand and bloggers
5 year P&L statement
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $ - $85,662 $132,990 $221,251 $321,795
Cost of goods (COGS) $675 $675 $700 $1,393 $2690
Gross profit $(675) $84,987 $133,970 $223,699 $323,425
Variable cost $4,000 $27,698 $57,868 $49,018 $52,917
Operation cost $33,517 $86,828 $105,141 $118,822 $141,479
EBIT $(38,658) $(30,505) $(30,005) $54,892 $128,063
Tax (17%) $ - $ - $ - $ 8809 $18.411
interest $1,113 $1113 $1113 & 1113 $1113
Net profit $(39,771) $(31,619) $(31,118) $44,477 $105,179

43. A marketplace where matches your brand and bloggers
Breakeven point: year 4
US$-
US$85,662.14
US$132,990.47
US$221,251.81
US$321,795.06
US$34,192.00
US$125,921.64
US$178,448.19 US$177,274.84
US$230,938.78
US$-
US$50,000.00
US$100,000.00
US$150,000.00
US$200,000.00
US$250,000.00
US$300,000.00
US$350,000.00
yr 1 yr 2 yr 3 yr 4 yr 5
Breakeven Analysis
Total revenue Total expense
year 4

44. A marketplace where matches your brand and bloggers
Year 1 Year 2 Year 3 Year 4 Year 5
CASH FROM OPERATING ACTIVITIES:
Net loss/profit (39,771)$ 79,743$ 81,242.53$ 70,167$ 118,469$
Depreciation 466$ 466$ 466$ 466$ 466$
Account receivable- Dec's sale -$ (5,568)$ (8,644)$ (14,831)$ (20,917)$
Other current asset -$ -$
Account payable- finacing interest (400)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$
Cash from operation (39,705)$ 73,641$ 72,065$ 54,802$ 97,018$
CASH FROM INVESTING ACTIVITIES
Purchase of property and equipment (internet/ gmail app) (780)$ (780)$ (780)$ (780)$ (780)$
Other long-term assets
Cash from investing (780)$ (780)$ (780)$ (780)$ (780)$
CASH FROM FINANCING ACTIVITIES
Current portion of long-term debt -$ (10,000)$ (10,000)$ (10,000)$ (10,000)$
Long-term debt 60,000$ 50,000$ 40,000$ 30,000$ 20,000$
Cash from financing 60,000$ 40,000$ 30,000$ 20,000$ 10,000$
Change in cash 19,515$ 112,861$ 101,285$ 74,022$ 106,238$
Cash at beginning 100,000$ -$ -$ -$ -$
Cash at end 119,515$ 112,861$ 101,285$ 74,022$ 106,238$
Dynamic- 5 year cash flow5 year Cash flow

45. A marketplace where matches your brand and bloggers
Require Fund
Mei-hung Liu $ 50,000
Cho-wei Lee $ 50,000
Lenders $ 60,000
Total initial fund $160,000

46. A marketplace where matches your brand and bloggers
Future Plan
Short
term
• Open for user to sign up
• Solve communication problem
Midterm
• Develop our own algorithm
• Develop analytic tools
Long
term
•Biggest blogger/influencer community

47. A marketplace where matches your brand and bloggers
Thank you! Q&A