SlideShare uma empresa Scribd logo
1 de 12
WHAT IS ETHNOGRAPHY?
• Ethno – refers to human culture
• Graphy – means description of
• A research process used in the scientific
study of human interactions in social
settings
• Used extensively in anthropology
• Has become increasing popular in many
different fields over the past few years
• Nursing, education, market research,
business, etc
DEFINITION
 “ Ethnographic research methods are included in qualitative research
methods. The word ethnography comes from the Greek words ethos which
means ethnicity and graphos meaning something written. Ethnography is
the science of writing about ethnicity, using a more contemporary
language, Ethnography can be interpreted as writing about cultural
groups. “ Emzir. (2012). Metodologi Penelitian Kualitatif : Analisis Data.
Jakarta: Rajawali Pers.page 18
 According to Oxford Online Dictionary the definition of Ethnography is The
scientific description of peoples and cultures with their customs, habits,
and mutual differences.
https://en.oxforddictionaries.com/definition/ethnography
 Cambridge defines the ethnography is a scientific description of the
culture of a society by someone who has lived in it, or a book containing
this.
http://dictionary.cambridge.org/dictionary/english/ethnography
 “ Ethnography is a research strategy that allows researchers to explore
and examine the cultures and societies that are a fundamental part of the
human experience. . . . “
Murchison
WHEN THE USE OF
ETHNOGRAPHY?
o Understanding Human Clumps.
o Understanding Human Behavior.
o To Found The Theory Grounded.
o Understanding The Complex
Community.
1. UNDERSTANDING HUMAN CLUMPS.
The purpose of social anthropology, namely to describe
and explain the regularity and variety of social behavior.
Perhaps the most prominent feature of humanity is its
diversity. Why does one clump show such variations,
create different patterns of marriage, hold different
values, eat different foods, nurture children differently,
trust different gods, and pursue different goals? If the
ethnographer understands this diversity, then he must
begin by carefully describing it.
2. UNDERSTANDING HUMAN BEHAVIOR.
This meaning can be found. An ethnographer can ask someone
who collects sea shells about his work, what he does, why he
does it. Any explanation.
3. TO FOUND THE THEORY GROUNDED.
Ethnography offers an excellent strategy for finding grounded
theories. For example, the ethnography of children from the
cultural environment of minorities in the United States who
succeed in school can develop a grounded theory of school
governance. Such studies reveal that, the child is not
experiencing cultural deprivation, instead they experience
flooding culturally overwhelmed, where their success in school
4. UNDERSTANDING THE COMPLEX
COMMUNITY.
Ethnography offers one of the best ways to understand
this complex picture of modern life. Ethnogafi can show
different cultural differences and how people with
different perspectives by interacting.
COMMON METHODS
● Realistic Ethnography
● Case Studies
● Critical Ethnography
CHARACTERISTIC OF
ETHNOGRAPHICAL RESEARCH
Creswell (2012 : 468)
1.Cultural theme
2.Cultural group
3.Co-ownership of patterns of behavior,beliefs,
and language
4.Fieldwork
5.Description, themes and interpretational
6.Context or setting
ETHNOGRAPHY RESEARCH PROCEDURES
1. Setting informants
2. Conducting interviews to informants
3. Make ethnographic notes
4. Asking descriptive questions
5. Conducting an ethnographic interview analysis.
6. Create a domain analysis.
7. Asking a structural question which is an
advanced stage after identifying the domain.
8. Make taxonomic analysis.
9. Ask a contrasting question where the meaning
of a symbol is believed to be found by
discovering how a symbol differs from other
symbols.
ETHNOGRAPHY DATA
COLLECTING INSTRUMENT
1. In-depth Interview (Indepth Interview)
2. Participant Observation (Participant
Observation).
3. Focus Group Discussion (Focus Group
Discussion)
4. Life History
5. Document Analysis.
Questions?

Mais conteúdo relacionado

Semelhante a 361857731-Ethnography-ppt.ppt

Research as situated cultural practice
Research as situated cultural practiceResearch as situated cultural practice
Research as situated cultural practice
Alfredo Artiles
 
Cultural anthropology part 1
Cultural anthropology part 1Cultural anthropology part 1
Cultural anthropology part 1
Mike Berry
 
Ethnography research
Ethnography researchEthnography research
Ethnography research
MAHARSHI DAYANAND UNIVERSITY
 
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
JessaMaeBasa
 

Semelhante a 361857731-Ethnography-ppt.ppt (16)

anthropologicalfoundations-.pdf
anthropologicalfoundations-.pdfanthropologicalfoundations-.pdf
anthropologicalfoundations-.pdf
 
About anthropology
About anthropologyAbout anthropology
About anthropology
 
Research as situated cultural practice
Research as situated cultural practiceResearch as situated cultural practice
Research as situated cultural practice
 
Social Science- Anthropology- Disciplines and Ideas in Social Sciences
Social Science- Anthropology- Disciplines and Ideas in  Social SciencesSocial Science- Anthropology- Disciplines and Ideas in  Social Sciences
Social Science- Anthropology- Disciplines and Ideas in Social Sciences
 
Cultural anthropology part 1
Cultural anthropology part 1Cultural anthropology part 1
Cultural anthropology part 1
 
Ethnography research
Ethnography researchEthnography research
Ethnography research
 
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
ANTHRO -Anthropology draws knowledge and methods from any discipline that can...
 
Culture
CultureCulture
Culture
 
ANTH18210 Introduction To Cultural Anthropology (Spring 2019)
ANTH18210  Introduction To Cultural Anthropology (Spring 2019)ANTH18210  Introduction To Cultural Anthropology (Spring 2019)
ANTH18210 Introduction To Cultural Anthropology (Spring 2019)
 
UCSP-lesson-1-week-1.pptx
UCSP-lesson-1-week-1.pptxUCSP-lesson-1-week-1.pptx
UCSP-lesson-1-week-1.pptx
 
HM223 Lecture 1.pptx
HM223 Lecture 1.pptxHM223 Lecture 1.pptx
HM223 Lecture 1.pptx
 
ANTROPOLOGY power point presentation- anthropology
ANTROPOLOGY power point presentation- anthropologyANTROPOLOGY power point presentation- anthropology
ANTROPOLOGY power point presentation- anthropology
 
Ethnography nursing
Ethnography nursing Ethnography nursing
Ethnography nursing
 
Social change anthropology
Social change anthropologySocial change anthropology
Social change anthropology
 
Semantic ethnography
Semantic ethnographySemantic ethnography
Semantic ethnography
 
UCSP_week_1.pptx
UCSP_week_1.pptxUCSP_week_1.pptx
UCSP_week_1.pptx
 

Último

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 

Último (20)

Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 

361857731-Ethnography-ppt.ppt

  • 1.
  • 2. WHAT IS ETHNOGRAPHY? • Ethno – refers to human culture • Graphy – means description of • A research process used in the scientific study of human interactions in social settings • Used extensively in anthropology • Has become increasing popular in many different fields over the past few years • Nursing, education, market research, business, etc
  • 3. DEFINITION  “ Ethnographic research methods are included in qualitative research methods. The word ethnography comes from the Greek words ethos which means ethnicity and graphos meaning something written. Ethnography is the science of writing about ethnicity, using a more contemporary language, Ethnography can be interpreted as writing about cultural groups. “ Emzir. (2012). Metodologi Penelitian Kualitatif : Analisis Data. Jakarta: Rajawali Pers.page 18  According to Oxford Online Dictionary the definition of Ethnography is The scientific description of peoples and cultures with their customs, habits, and mutual differences. https://en.oxforddictionaries.com/definition/ethnography  Cambridge defines the ethnography is a scientific description of the culture of a society by someone who has lived in it, or a book containing this. http://dictionary.cambridge.org/dictionary/english/ethnography  “ Ethnography is a research strategy that allows researchers to explore and examine the cultures and societies that are a fundamental part of the human experience. . . . “ Murchison
  • 4. WHEN THE USE OF ETHNOGRAPHY? o Understanding Human Clumps. o Understanding Human Behavior. o To Found The Theory Grounded. o Understanding The Complex Community.
  • 5. 1. UNDERSTANDING HUMAN CLUMPS. The purpose of social anthropology, namely to describe and explain the regularity and variety of social behavior. Perhaps the most prominent feature of humanity is its diversity. Why does one clump show such variations, create different patterns of marriage, hold different values, eat different foods, nurture children differently, trust different gods, and pursue different goals? If the ethnographer understands this diversity, then he must begin by carefully describing it.
  • 6. 2. UNDERSTANDING HUMAN BEHAVIOR. This meaning can be found. An ethnographer can ask someone who collects sea shells about his work, what he does, why he does it. Any explanation. 3. TO FOUND THE THEORY GROUNDED. Ethnography offers an excellent strategy for finding grounded theories. For example, the ethnography of children from the cultural environment of minorities in the United States who succeed in school can develop a grounded theory of school governance. Such studies reveal that, the child is not experiencing cultural deprivation, instead they experience flooding culturally overwhelmed, where their success in school
  • 7. 4. UNDERSTANDING THE COMPLEX COMMUNITY. Ethnography offers one of the best ways to understand this complex picture of modern life. Ethnogafi can show different cultural differences and how people with different perspectives by interacting.
  • 8. COMMON METHODS ● Realistic Ethnography ● Case Studies ● Critical Ethnography
  • 9. CHARACTERISTIC OF ETHNOGRAPHICAL RESEARCH Creswell (2012 : 468) 1.Cultural theme 2.Cultural group 3.Co-ownership of patterns of behavior,beliefs, and language 4.Fieldwork 5.Description, themes and interpretational 6.Context or setting
  • 10. ETHNOGRAPHY RESEARCH PROCEDURES 1. Setting informants 2. Conducting interviews to informants 3. Make ethnographic notes 4. Asking descriptive questions 5. Conducting an ethnographic interview analysis. 6. Create a domain analysis. 7. Asking a structural question which is an advanced stage after identifying the domain. 8. Make taxonomic analysis. 9. Ask a contrasting question where the meaning of a symbol is believed to be found by discovering how a symbol differs from other symbols.
  • 11. ETHNOGRAPHY DATA COLLECTING INSTRUMENT 1. In-depth Interview (Indepth Interview) 2. Participant Observation (Participant Observation). 3. Focus Group Discussion (Focus Group Discussion) 4. Life History 5. Document Analysis.

Notas do Editor

  1. Metode penelitian etnografi termasuk dalam metode penelitian kualitatif. Kata etnografi berasal dari kata-kata Yunani ethos yang artinya suku bangsa dan graphos yang artinya sesuatu yang ditulis. Menurut Emzir (2012:18) etnografi adalah ilmu penulisan tentang suku bangsa, menggunakan bahasa yang lebih kontemporer, Etnografi dapat diartikan sebagai penulisan tentang kelompok budaya. Menurut Ary, dkk (2010:459) etnografi adalah studi mendalam tentang perilaku alami dalam sebuah budaya atau seluruh kelompok sosial. Metode etnografi adalah prosedur penelitian kualitatif untuk menggambarkan, menganalisa, dan menafsirkan unsur-unsur dari sebuah kelompok budaya seperti pola perilaku, kepercayaan, dan bahasa yang berkembang dari waktu ke waktu. Fokus dari penelitian ini adalah budaya. Budaya sendiri menurut LeCompte dkk (dalam Creswell, 2012:462) adalah segala sesuatu yang berkaitan dengan perilaku manusia dan keyakinan. Termasuk di dalamnya adalah bahasa, ritual, ekonomi, dan struktur politik, tahapan kehidupan, interaksi, dan gaya komunikasi. Jadi bisa disimpulkan penelitian etnografi adalah penelitian kualitatif yang meneliti kehidupan suatu kelompok/masyarakat secara ilmiah yang bertujuan untuk mempelajari, mendeskripsikan, menganalisia, dan menafsirkan pola budaya suatu kelompok tersebut dalam hal perilaku, kepercayaan, bahasa, dan pandangan yang dianut bersama.
  2. Dalam tradisi penelitian yang menggunakan pendekatan kualitatif, etnografi dikenal sebagai salah satu tradisi kualitatif selain penelitian biografi[1][1], fenomenologi[2], grounded research[3][3], dan studi kasus[4][4]. Penelitian etnografi diidentikan dengan kerja antropologi, dengan dasar selain sebagai founding father, penentu cikal bakal lahirnya antropologi, juga karena karakter penelitian etnografi yang mengkaji secara alamiah individu dan masyarakat yang hidup dalam situasi budaya tertentu. Karena itupula etnografi dikenal sebagai naturalistic inquiry (Lincoln & Guba, 1995). Istilah Etnografi berasal dari bahasa Yunani yaitu ethnos (bangsa) yang berarti orang atau folk. Sementara Graphein (menguraikan) berarti penggambaran sesuatu (Neuman, 2000). Etnografi secara harfiah dapat dipahami sebagai upaya penggambaran (mendeskripsikan) suatu budaya atau cara hidup orang-orang dalam sebuah komunitas tertetu, atau menurut Atkinson (1992) diartikan sebagai penulisan budaya, deskripsi tertulis mengenai sebuah budaya berdasarkan temuan-temuan di lapangan. Secara khusus etnografi dapat dipahami sebagai usaha memahami tingkah laku manusia ketika mereka berinteraksi dengan sesamanya di suatu komunitas. Etnografi adalah uraian dan penafsiran suatu budaya atau system kelompok sosial. Peneliti menguji kelompok tersebut dan mempelajari pola perilaku, kebiasaan dan cara hidup. Etnografi adalah sebuah proses dan hasil dari sebuah penelitian. Sebagai sebuah proses, etnografi melibatkan pengamatan yang cukup panjang terhadap suatu kelompok, sehingga peneliti memahami betul bagaimana kehidupan keseharian subjek penelitian tersebut (Participant observation, life history), yang kemudian diperdalam dengan indepth interview terhadap masing-masing individu dalam kelompok tersebut. Dengan demikian penelitian etnografi menghendaki etnografer /peneliti : (1) mempelajari arti atau makna dari setiap perilaku, bahasa, dan interaksi dalam kelompok dalam situasi budaya tertentu, (2) memahami budaya atau aspek budaya dengan memaksimalkan observasi dan interpretasi perilaku manusia yang berinteraksi dengan manusia lainnya, (3) menangkap secara penuh makna realitas budaya berdasarkan perspektif subjek penelitian ketika menggunakan symbol-simbol tertentu dalam konteks budaya yang spesifik.