Branding agency Ahmedabad - A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for a brand is a trademark

1. M A Y 1 3 , 2 0 2 0 B Y D I G I T A L S K Y
“A brand is a name, term, design, symbol, or any other feature that identifies one
seller’s good or service as distinct from those of other sellers. The legal term for a
brand is a trademark. A brand may identify one item, a family of items, or all items
of that seller. If used for the firm as a whole, the preferred term is trade name.” Ref:
American Marketing Association.
Brands are so much more than just a name or a logo. Brands are essentially the set
of associations that they form in the minds of target consumers. The name,
symbols, taglines and design are mere representations of these associations.
Brands is a very powerful term & it often drives the choices that consumer makes,
gives confidence to consumers about their choice and also assures the
security/value towards the brand.
Take an instance of bottle water and the first name comes to our mind is Bisleri
though there are various other brands available like Aquafina, Also when we think
of Instant noodles and first name comes to our mind is Maggi though there are few
other brands available in the market as well like Yipee noodles, Why is it like that it’s
because these brands have occupied our mindshare over decades and have
developed their brand recall value over time.
Yes, very much due to three major reasons :
1.) Due to increasing competition where people have too many choices available
and most competitors have similar offerings.
2.) Buyers are more informed and aware than before.
What is Branding & How it Influences the buying
behavior?
Is it necessary to BRAND?

2. 3.) Exponentially changing buying behavior and Pattern.
It’s very important for upcoming Startup or existing companies in the market to
brand their companies over a period of time to sustain, acquire more Stake in the
market and Influence the buyer at the decision stage in subtle or Subconscious
level.
It can be done over a period of time by crafting and positioning your brand identity
in a certain way using Brand elements/branding patterns, etc., which can influence
the stakeholders of the organization.
1.) My business isn’t big enough for branding:
Branding term sounds heavy and when we talk about it we generally think of well
known / famous brands which are overwhelming and sound unrealistic when we
compare our own brand along with it and business owners / Marketing managers
think that Spendings for branding may not be for their business due to size /
turnover of the business but that’s not true because Its an ongoing activity &
branding helps firm identity to grow stronger and better, it builds a positive brand
image and also influences the buyer’s decision at the consideration / purchase
stage.
2.) Do I have to spend a lot for branding my company :
Firstly Branding isn’t only about Logo design / corporate identity or company
designs but moreover its a process of conducting activities which can develop
Valued company standards which can develop a strong Brand Identity and brand
recall value and it does not need to be expensive all the time though It depends on
the marketing budget and understanding the need gap between the brand
identity and brand image.
3.) Are branding activities similar to marketing?
Branding activities are done to create Image, identity of Firm / Product in a way
that reinforces the brand values and establish a brand communication to your
stake holders. A brand is formed through a series of experiences, It’s a virtual
process which is formed in the mind and then reinforced at all points of contact.
Branding is a chapter of marketing ideally through marketing activities comes after
a series of branding activities are done. Marketing activities are done with an
ideology of Promoting / engaging your customers.
4.) Does branding improve Conversions?
In the long term YES! A continuous efforts to fill the need gap between brand image
( you create with designs / communications ) and brand identity ( what is actually
perceived by the customer ) . It does improve conversions as brand value gets
formed which results in influencing the mindset of the consumer at the decision
stage. It also creates a strong communication between the buyer and the brand.
Frequently Asked Questions related to branding by Branding
agency Ahmedabad :

3. These elements are important to brainstorm and strategize before any activities
are initiated towards Branding.
A successful branding / marketing strategy cannot be devised before analyzing
the 4 p’s theory, The 4P concept can help you in actually achieving the desired
positioning for your product. These are the distinct factors that marketers can use
to influence the desired audience.
Now after understanding the 4 P’s theory and Elements of Branding lets look at
three.
Five elements of BRANDING :
BRANDING keeping 4 P’s in place :

4. To build a brand and increase its perceived value in consumers’ minds, It’s
necessary to influence them effectively. This can be done by understanding the
model of three types of branding.
These are the different ways in which you can promote your brand and influence
your customers. You can connect with them emotionally, you can promote your
brand by stating its functional features, or you could just build a cultural
association with your brand. There are three primary models off branding the
rational model, the emotional model, and the cultural approach.
This model can be used to brand the products / services based on the features /
functions / attributes or benefits of the particular product.
Here, you establish the superiority of your product/service over other competitors
by highlighting the difference in product performance and additional features.
Where the Strategy revolves around the particular product.
Example 1 : Consider the fastest-selling Mobile brand Vivo has launched a model i.e
Vivo S 1 in July 2019 and designed its communication and Ads signing Actress Sara
Ali Khan as the brand ambassador and the Ads communicated based on Top
features of Vivo S 1 I.E 32 MP Front Camera and the Mobile sleek and colorful design.
This is an example of how Vivo used Rational branding as a model by promoting its
top features / attributes. This ad gained a lot of impressions on its social media
platforms like over 45 Million views on the youtube channel of Vivo within few
months.
The 3 Types of BRANDING by Branding agency
Ahmedabad :
RATIONAL BRANDING :

5.
Example 2 : Consider a start-up called CRED, A application to handle all your credit
cards from one app which allows you to pay your credit card bills & get CRED
points, etc. Now they recently designed an Advertisement which is used with the
Rational branding theory. Ads and communication talks about the features and
attributes of CRED like you can pay all your credit card bills from one application,
You get CRED points which can be utilized at their affiliated platforms and also on
getting few points you can meet Celeb Artists affiliated with this program, etc. This
ad gained impressions of 1.7 Lakh views on their youtube channel.
The only drawback of this kind of branding is this creates a short term impact on
your customers and when they get better features / benefits they might shift to
another product, So it becomes essential for the brand to engage with the
customers beyond the functional benefits.
This model is used to brand and promote a product / services using emotions such
as happiness, sadness, anger, surprise, fear, pride, excitement, Amusement and
more. It’s very essential for a brand to connect with its customers on an emotional
All new vivo S1 with 32MP Sel e Camera | #ItsMyStyleAll new vivo S1 with 32MP Sel e Camera | #ItsMyStyle
Welcome to CRED | ft. Jim Sarbh | The ExplainerWelcome to CRED | ft. Jim Sarbh | The Explainer
EMOTIONAL BRANDING :

6. level which eventually increases brand loyalty for its customers.
Studies show that people rely on emotions, rather than information, to make brand
decisions — and that emotional responses to ads are more influential on a person’s
intent to buy than the content of an ad.
Example 1 : As we discussed about Vivo S 1 used Rational branding to promote its
product which was targeted for age group 18-25 & used its 32 MP camera as its USP
in its communications, though Vivo has diversified products such as Vivo 17 pro
which was launched a month later and Famous Actor Aamir khan is the
ambassador for the model and the communication along with an Advertisement
used emotional ( Pride ) branding as the theory to promote the particular model.
Where the actor reaches late due to work at the amusement park with his
daughter and the park closes though he manages somehow to get the park open
for him and his daughter especially for some time and he uses “VIVO 17” to capture
pictures which are very valuable and this gives him lot of Pride. This is the right
example of Emotional branding where the emotion of Pride and excitement is
shown for the association with the targeted consumers of Age group 30-50. This ad
gained impressive views on Vivo youtube channel i.e more than 35 Million.
Example 2 : The famous instant noodle brand Maggi does Strategises it’s branding
holistically using various branding models though we talk about this commercial
ad and communications they designed to trigger emotions attached between
Mom & daughter, Here Pooja’s family makes Maggi whenever they want to eat
something special. The moms Maggi hashtag relates too many more mothers like
Pooja’s.
Using this campaign, Maggi wanted to connect with its customers on an emotional
level. Customers could instantly relate to it and Maggi succeeded with its
emotional branding strategy. This ad gained a lot of impressions of more than 13
Million on its youtube channel.
Light up the night with #vivoV17ProLight up the night with #vivoV17Pro

7.
Likewise, every brand needs to change its branding strategy from time to time to
develop top recall value &Failing to keep updating its branding strategies, it will fail
to catch up with its competitors.
The cultural branding aspect makes customers pursue brands as icons. It creates
a sense of community or routed culture within its consumers and enables a
brand to provide an experience to its consumers that is supported by the entire
brand infrastructure and ecosystem. Culture acts as an influencer on consumer
behavior, Branding off this form requires companies to project themselves as
changing agents / Motivate the mass to break the monotony and Move out of the
comfort zone.
For example 1: Nike’s Ad of Da da ding Campaign
Which promotes the deep routed culture of Feminism, Nike focuses on inspiring
women to play sports and feel equally talented and feel the inculcated Indian
culture. This campaign hits the right pain points which are trending all time about
New MAGGI Ad 2015 | Khushiyon Ki Recipe | #MomsMAGGINew MAGGI Ad 2015 | Khushiyon Ki Recipe | #MomsMAGGI
Nike: Da Da Ding - Wieden+Kennedy, DelhiNike: Da Da Ding - Wieden+Kennedy, Delhi
CULTURAL BRANDING :

8. Feminism.
For example 2 : Coca Cola Ad during world war 2
This ad was used during world war II. Coke branded this ad projecting this ad as a
friendly refreshment drink. It conveyed that during the war when soldiers met, they
had friendly, home-like moments with coke. This is a classic example of Cultural
branding.
If you want to do BRANDING for your Business or Products or Services?
Then go with a branding agency ahmedabad & Get Free Quote.
The Maslow’s hierarchy of needs is one such framework that comprises a 5-layer
model of human needs. This framework has been utilized extensively by marketers
over years to understand the need gaps that exist in the market and position their
UNDERSTANDING BRAND POSITIONING WITH MASLOW’S
HIERARCHY OF NEEDS

9. brands accordingly. I have done an analysis of these brands and have identified
how Brands have Positioned to develop the motivation among their consumers
and drive them to associate.
FOGG DEO AD : ( This brand focuses to acquire a large set of consumers who wants
to buy deodorant with perfume and thus Ad is designed with an Appeal and
brand’s positioning at Physiological needs )
MAAZA AD : ( This brand focuses to acquire a larger set of consumers with
modesty whose looking for a cold drink especially Mango drink and a Celebrity
association with the brand again focuses on Appeal and brand’s positioning at
Physiological needs )
FOGG New Ad Full collection(2018-june) | Udega Nahi Rahega | Angira DharFOGG New Ad Full collection(2018-june) | Udega Nahi Rahega | Angira Dhar
Check this link to the youtube page to understand it
better :

10.
WATER.ORG AD : ( As this brand is an NGO working for poor and needy people to
get access to clean drinking water across the most vulnerable communities in the
world this brand emphasizes to position itself at physiological needs )
LIC AD :( The straight forward point of Life security and Emotions attached with Life,
This brand positions itself beautifully at Safety Needs )
Dil Jhoome with Maaza / AR Rahman (Full Version)Dil Jhoome with Maaza / AR Rahman (Full Version)
The Power of WaterThe Power of Water

11.
SENSODYNE AD : ( The sensitivity issues is a common problem among a large
group of people and this brand utilizes the cause and solves it by branding a
toothpaste which can resolve the issue of Sensitivity and focuses on Safety of tooth
care to position itself )
CORNETTO AD : ( Friendship, love & affection comes on the third position in
Maslow’s Hierarchy and Cornetto ice cream brands its product to be shared by the
loved ones and positions the brand at Belongingness and love needs )
5 Top Emotional Ads of LIC | LIC Ads Part-1| Sabse Pehle Insurance | LIC Advertisem5 Top Emotional Ads of LIC | LIC Ads Part-1| Sabse Pehle Insurance | LIC Advertisem……
Sensodyne TVC: Dr. Bhawna Suri, English, 30 seconds.Sensodyne TVC: Dr. Bhawna Suri, English, 30 seconds.

12.
MAGGI AD : ( Maggi positions at the third position in the Hierarchy )
DOVE AD : ( Campaign focuses on the inner beauty and a great point I.e “ Others
see you more beautiful than you see your self, It straight focuses on the self-
esteem and Pride )
Cornetto – Alia starts her Love StoryCornetto – Alia starts her Love Story
Meri MAGGI Meri Masti – Slurp TVCMeri MAGGI Meri Masti – Slurp TVC

13.
NIKE AD : ( This is a classic example of achieving pride, prestige and thinking out of
the box and strong cultural association Brand positions at fourth in the Hierarchy )
INDIAN ARMY : ( The unusual working culture of serving the country and doing what
others don’t do, Indian Army brand positions at the top of the hierarchy )
Dove Real Beauty Sketches | You’re more beautiful than you think (3mins)Dove Real Beauty Sketches | You’re more beautiful than you think (3mins)
Nike: Da Da Ding - Wieden+Kennedy, DelhiNike: Da Da Ding - Wieden+Kennedy, Delhi

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A continuous effort to brand the organization / product keeping Stake holders at
the top of order using top techniques can result in Great Reputation, Strong
association with consumers, an Increase in the conversions and overall stronger
Brand Equity with using corporate identity design agency.
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CONCLUSION :
C O R P O R A T E I D E N T I T Y
B R A N D I N G A G E N C Y A H M E D A B A D , C O R P O R A T E I D E N T I T Y D E S I G N , C O R P O R A T E I D E N T I T Y D E S I G N
A G E N C Y , D I G I T A L M A R K E T I N G , D I G I T A L S K Y 3 6 0 , G R A P H I C D E S I G N C O M P A N Y I N A H M E D A B A D ,
W H A T I S B R A N D I N G
Author : Abhishek Trivedi
Founder & MD @ Digital Sky 360
PG- Digital Marketing & Communications | MICA
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