2. A retail store layout is the strategic use of space to influence
the customer experience. How customers interact with your
merchandise which affects their purchase behaviour.
The interior retail store layout has two important components.
Store Design
Customer Flow
4. Store Layouts
• Store layout needs to guide the customer silently about where
he/she wants to go and for exposing him/her to the entire store
offering.
• The store itself it’s the most meaningful communication
between the retailer and the customer.
5. Types of Store Layouts
• Grid Layout
• Free Flow Layout
• Race Track ( Loop)
• Spine Layout
7. Grid layout has parallel aisles with merchandise on shelves on
both side of the aisles
Cash registers are located at the entrances/exits of the stores
Easy to locate merchandise
Cost-efficient
Most supermarkets and full-line discount stores use the grid
layout
Limitation
Does not encourage customers to explore store
9. Fixtures and Merchandise are grouped in Free-flowing
patterns on the sales floor
This layout is used in specialty stores like-: Reebok, Nike
Provides an intimate, relaxing environment that facilitates
shopping and browsing
Advantage : Increased impulse buying
Disadvantage : Possible confusion and waste of floor space
10.
11. The major customer aisle begins at the entrance, loops through
the store and returns customer to the front of the store
Draws customers around the store
Provide different viewing angles and encourage exploration,
impulse buying Used in department stores
Used in departmental stores such as-: Shopper’s Stop, Ritu
Wear.
13. • The major customer aisle runs from the front to the back of the
store, with merchandise departments branching off to the back
side walls
• Heavily used by medium sized specialty stores ranging from
2,000 – 10,000 square feet
• Example-: United colors of Benetton, Footwear etc
14. Signage and Graphics
• Help customer locate specific products and department
• Provide product information
• Suggest item or special purchases
15. • Category Signage - identifies types of products and located
near the goods
• Promotional Signage - relates to specific offers sometimes in
windows
• Point-of-sale Signage - near merchandise with prices and
product information
• Digital Signage - More effective in attracting the attention of
customer and helping customers recall the messages
displayed.
16. Feature areas
Areas within a store designed to get the customer’s attention
Feature areas :
• Windows
• Entrances
• Freestanding displays
• Promotional aisles
• Walls
• Dressing rooms