1. The Marketplace
for Experiences

2. WHO WE ARE
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3. WHO WE ARE the experience marketplaceWHO WE ARE
A MARKETPLACE FOR INCREDIBLE EXPERIENCES
IfOnly partners with luminaries and exclusive
brands to offer extraordinary experiences. With ever-expanding
categories such as entertainment, sports, fashion & the arts,
music, and food & wine, we are an emporium of possibility.
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4. the experience marketplaceWHO WE ARE
WE DONATE A PORTION
OF EVERY TRANSACTION
in order to give back to our
communities, positively associate
your brand with good causes, and
attract philanthropic customers.
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5. WHO WE ARE making an impact
IFONLY HELPS SUPPORT OVER 200 CHARITABLE ORGANIZATIONS.
By marrying business and philanthropy together, we support
the worthy causes our luminaries believe in. By directing proceeds
from every sale to charitable organizations, each transaction becomes about
more than simply selling a premium experience. You associate your brand with a
good cause while still driving revenue for both you and an organization you support.
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6. WHO WE ARE a success story
1000+
experiences offered
250+
luminaries
10,000+
experiences & bespoke products sold
$2000+
average sale
200+
charitable organizations supported
CURRENT CATEGORIES
Food | Music | Entertainment | Sports | Adventure | Fashion | Style | Art | Poker/Chess
COMING SOON:
Performing Arts | Titans | Health & Fitness
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7. WHO WE ARE our audience
WE REACH THE MOST AFFLUENT
AND PASSIONATE AUDIENCES.
72% 400,000+ $3MM
Of Americans would
rather receive
an experience than a
physical product
Amex LifeTwist Study 2014
Members
Customer average
net worth
54% 46%
MALE FEMALE
THE AFFLUENT
High net worth individuals who can afford
the good life and appreciate quality. They
are interested in luxury travel, golf, food and
wine. 35+ years, in the highest income
brackets
THE PASSIONATE
Men and women who admire their heroes
and who will do anything to have the
experience of meeting, or being known, by
them. 30+ years, affluent but not highest
income bracket
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8. HOW WE WORK member access
FULL PREMIUM MEMBER BENEFITS:
+ Access to experiences not available to the general public.
+ First look on new, limited quantity experiences.
+ Special invitations to exclusive events.
+ Surprise gifts for member purchases.
+ Personal concierge to help clients plan special events and occasions.
IFONLY OFFERS A PREMIUM, MEMBERS-ONLY SECTION.
Premium membership is complimentary, but only offered to
individuals vetted through partnerships and audience targeting.
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9. WHO WE ARE
“The IfOnly model taps into a
growing trend of online giving.”
in the press
“IfOnly sells the experiences of a charmed life
and adds philanthropy as part of the deal.”
“Enlisting the world’s foremost talents.”
“IfOnly aims to do for celebrities
what Airbnb did for guest bedrooms.”
“The entire marketing industry is moving
towards an experience based economy.”
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10. WHO WE ARE business units
MULTIPLE BUSINESS UNITS HELP DRIVE REVENUE
1
Ecommerce
Direct to consumer on
IfOnly.com
2
Concierge Sales
Bespoke experiences
for consumers.
3
Corporate Sales
Events and Gifting for
business clients.
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11. THE COMPANY WE KEEP
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12. THE COMPANY WE KEEP strategic partners
HIGHLY TARGETED,
Affluent Audiences
BROAD COMMUNITIES,
With Wide Reach
Support the American Express
concierge teams and market to premium
card members, including Centurion
Serve targeted offers to
premium subscribers
Send targeted offers to the
Sotheby’s Preferred Networks
Distribute events and experiences
across Eventbrite’s network of 16M
Serve Quintessentially concierge
team with bespoke requests.
Gain millions of impressions through
impressions for Good program
Provide Neiman Marcus’ Les
Concierges team with bespoke requests.
Communicate food and wine offers to
their highly coveted chef and donor
list
Deliver offers to their customers,
develop co-branded products
iHeartMedia network of media and
radio stations.
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13. THE COMPANY WE KEEP sample categories
CULINARY
Alice Waters
Gary Danko
Michael Mina
Cecilia Chiang
Tyler Florence
April Bloomfield
MUSIC
Justin Timberlake
Kanye West
Madonna
Shakira
Bruno Mars
Chris Cornell
STYLE
Rachel Zoe
Kate Spade
Bobbi Brown
Russell James
Gucci
Vogue
ENTERTAINMENT
Jerry Seinfeld
Joseph Gordon-Levitt
The Hunger Games
The Oscars
American Idol
MTV Movie Awards
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ADVENTURE
National Geographic
NASA
America’s Cup
Shark Diving
Heli Skiing
Air Combat USA
SPORTS
Kobe Bryant
Ray Lewis
Joe Montana
Jerry Rice
Barry Sanders
Marshawn Lynch
FASHION
Dianne von Furstenburg
Oscar de la Renta
Marchesa
Tory Burch
Prabal Gurung
Valentino
Valentino
ART
Russell James
Marfa
Art Production Fund
Sotheby’s
The Glass House
Traina Collection

14. THE COMPANY WE KEEP sample experiences
HARVEY WEINSTEIN
A customer spent a day
behind the scenes with the
movie studio founders.
LADY GAGA
Spend a day backstage with
Lady gaga before her concert
and go behind the scenes.
RACHEL ZOE
Score a personal styling
session with the queen of
glam herself.
ALICE WATERS
Peruse local organic foods with
the pioneer of the local organic
foods movement herself.
KOBE BRYANT
Get up close and personal
with Kobe courtside at a
Lakers game!
PAUL MCCARTNEY
Meet the legend, then
watch his sound-check
before concert begins.
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15. THE COMPANY WE KEEP sample experiences
ANDREA AGASSI
You’ll be at the top of your
game after you spend a
weekend with Andre Agassi.
JOE MONTANA
Private Quarterback Camp
SCREAMING EAGLE
Vertical Tasting of
Screaming Eagle and
Dinner with Winemaker
USHER
See what "Confessions" Usher
has for you backstage at a taping
of The Voice.
MIKE TYSON
VIP Ringside Experience at Iron
Mike Productions Event
TYLER FLORENCE
Your vision combined
with a star chef's eye
make the kitchen of your
dreams a reality.
.
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16. HOW WE WORK
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17. HOW WE WORK revenue distribution
LUMINARIES CHOOSE THE ALLOCATED SPLIT
between the charity donation and revenue amount. We will
develop prices based on what they need to earn, and adjust
for appropriate mark-ups for charity and platform costs.
80% is a discretionary split of their choice
Up to 70% of revenue
directed to the luminary or
their organization
20% covers IfOnly’s
marketing, sales, and
operational costs
At least 10% goes to the charitable
organization of their choice (or
more at their discretion)
PLATFORM FEE
PLATFORM FEE
PLATFORM FEE
CHARITY
CHARITY
CHARITY
REVENUE
REVENUE
REVENUE
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18. HOW WE WORK platform fee
THE IFONLY SERVICE FEE INCLUDES:
platform
guest
services
marketing +
sales
finance
+ legal
world class
fulfillment
+ 24x7 storefront
+ Technology support
for sweeps, auctions
and ecommerce
+ Vetting customers
+ Background checks
+ Responding to client inquiries
+ Experience execution
+ Customer follow-up
+ Payout process
+ Credit card fees
+ Insurance indemnification
+ Building well vetted audience
+ Targeted marketing
+ Network of partners
+ Direct outreach
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19. HOW WE WORK
IFONLY IS A FLEXIBLE PLATFORM
platform fee
with several selling options. We can customize which will best fit luminaries needs.
BENEFITS
+ Cost breakdown is set so all parties know
what they net
+ The luminary’s market value is never
undercut
+ The public never knows how many items are
sold
+ Ability to sell multiple items or packages
BENEFITS
+ Bids are not publicized and minimum bids
are set, protecting brand integrity
+ Package sells at bidder’s maximum budget
+ Most effective with highly affluent customers
BENEFITS
+ Works best when item is likely to
attract a large number of bidders
+ Could result in larger bids due to
competitive bidders wanting to win
+ Best way to leverage luminary’s
marketing channels
SET PRICE
Our most common option.
Item is listed at a set price and
can be purchased
directly from the site.
BLIND AUCTION
A two round blind auction with a
minimum bid set at the start. The
top five bidders advance to the
second round where the maximum
bidder wins the auction.
TRADITIONAL AUCTION
A traditional style auction with
open bidding for a set period of
time. Bids are listed publicly.
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20. HOW WE WORK sweepstakes
WE’VE MASTERED
SET PRICE, OPEN
AUCTIONS, AND
BLIND AUCTIONS
FOR OUR PREMIUM,
HIGH-NET-WORTH
CLIENTELE
In 2015 we plan to master
the Sweepstakes market
to engage a broader,
wider-reaching audience.
BENEFITS
+ Helps draw in a larger, broader audience
+ Allows for people to buy in at a lower
price point
+ Great for mass-market marketing efforts
+ Drive traffic and engage customers to other
purchasable items in your collection
SWEEPSTAKES
On select, truly one-of-a-kind
items, we will sell raffle tickets
to a broader audience.
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21. HOW WE WORK
digital
media
Social
media
Marketing strategies and needs
+ Targeted emails to
affluent database and
partner databases
+ Targeted display ads
to affluent audiences
or fans
+ Paid and organic
social outreach
email
marketing
partner
outreach
site
merchandising
PR &
content
+ Release and editor outreach
+ Blog posts
+ SEO content
+ Partner alerts and emails for
joint marketing
+ Homepage banners
and site cross sell
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