This PowerPoint is my analysis of digipaks.

1. Analysis of digipaks
The Neighbourhood- I Love you
Saint Motel- ForPlay
Bastille- Bad Blood

2. The Neighbourhood- I Love You
Typical of the band?
The album cover is very typical of the band as they like their simplicity in their
video and it translates to their cover. Instead of using words the title is in
symbols. The band often use the logo of a house to represent themselves. They
have linked this into the album cover. It is actually quite smart as their fans will
already be aware of this fact. Also I will attract new fans as they will be
interested by the logos instead of words. As the album is called ‘I Love You’ they
have used the eye symbol as well as a heart. They have used the logo of the
house to represent themselves but also the ‘you’ in the album title.
Conventions:
This digipak follows the conventions of both the bands conventions as well as the
conventions of digipaks. At the bottom of the back of the cover it has all the copyright
details that are always found on the album. This is a requirement so that nobody can
copy the music and sell it as their own. The back of the cover continues with the
theme of black and white. It is simple and uses limited text. It follows the conventions
of covers by having the barcode in the bottom right corner of the album. It also has
the labels logo on the back. It has the tile of the album as well as the track list. This
particular album only has eleven songs on them. They will be a mixture of popular
ones that have already been released such as Sweater Weather, and some that
haven't been released yet. The album cover follows the conventions of the band as
they almost always use black and white in everything they do. The album uses this
theme, it is shown in the background they have chosen. By having the background as
dark clouds it allows the logo to stand out.
Parental Advisory Sticker:
This suggest that some of the contents of the album is inappropriate. This
helps sell the brand of the band for being a ‘rock band’ . As rock bands are
often seen as trouble makers and rebels. By having the sticker it is
suggesting that this band is rebellious. This will make people want to buy
the album even more as their parents may say no, leading to them rebelling
and buying the album their selves. They also have who produced the album.
This is commonly found on albums. On this particular album it is followed by
the bands website- this is promoting the album even more.

3. Saint Motel- For Play cover
and CD
Typical of the band?
Saint Motel is a unique and retro Indi band, whose music
shows this. Therefore their CDs demonstrate this. Their
front cover for their album ForPlay consists of illustrations
instead of an image of the band. This is typical of the band
as well as having the track list on the actually CD instead of
having it on the back of the CD slip. The band uses CD slips
instead of plastic to give it the look of vinyl record. These
are seen as very retro in todays society. They have become
even more popular amongst the Indi culture.
Colour scheme:
The colour scheme for this cover consists of oranges
and greens. These have connotations of nature,
which fits in with the fact they have stags on the
cover. The theme runs throughout into the CD art
design. The font they have used on the cover and
followed through onto the CD, it uses a pale colour
which makes it hard to read and the font they have
chosen to use is small and thin making it even harder
to read. Especially on such a busy background.
The cover follows the conventions of the Indi genre by
using the simplistic style of having a card slip cover
instead of the plastic one, this is because they do not
want to mainstream into all the other genres and
subgenres but stand alone as an individual band and
have an individual market set for just them and their
fans.
This cover is very unique as are their other
covers. They use the same themes of wanting to
be individual and stand out against the crowd.
This flows through to their music and the way
they present themselves as a brand. Their
individualism helps sell their albums as the CD
cover would stand out in a shop against others.
People are more likely to buy an album that
looks interesting and intrigues them, then one
that is plain.

4. Bastille- Bad Blood
Colour scheme: The colour scheme for this cover is made
up of dark toned colours which helps the white stand out
and look bold. The image they have used looks illustrated
rather then a photo. Which adds to the unique image of
the band. Bastilles cover links to the connotations of
being a rock band by having dark colours and being
rebellious
Bastille is an English rock that formed in London in 2010. It is made up of front
man Dan Smith, Kyle Simmons, Chris Wood, and Will Farquarson. They were
originally a solo project until front man Matt Smith thought to join together
and create the band. Their name derives form Bastille Day- which is a
celebration that occurs on Smith’s birthday.
.
Their second one is not as dark as their first. It uses a
bold white colour, although it has a different colour
scheme it sticks to the conventions of album covers
by including the name of the album and all the
important details such as who produced the album
and the bands signature font. They also have the
connotations of cars that both album covers use.
They have two different covers for their debut
album. This is because Bad Blood was re-issued
in November 2013, as a double album, they
renamed it ‘All This Bad Blood’. The first disc is
a reissue of Bad Blood, and the second disc is
split into two parts, titled All This Bad Blood
and Other People's Heartache.
The first includes a road with
the idea that the person in
the image is being chased as
he has a spotlight on him,
could be the headlights of the
car. The second cover has a
car abandoned in the middle
of nowhere. The two album
covers link even though they
are for the same album.