Henrik Feld Jakobsen - How to sell online Scandinavia

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Come appare il tipico consumatore dei paesi nordici? Dove gli piace spendere i propri soldi? Pagano con carta, cellulare o altro? Interessa a tutti entrare in questo mercato maturo dell’e-commerce? Queste sono alcune delle domande a cui Henrik Feld Jakobsen ha risposto nel suo intervento presentando suggerimenti e trucchi su come pianificare e attuare una strategia per espandere la propria attività in Scandinavia.

Negócios

DRIVING SUCCESS IN
DIGITAL COMMERCE
STRATEGY DESIGN
DEVELOPMENT SERVICES
YEARS OF
OMNICHANNEL
EXPERIENCE
CERTIFIED
MAGENTO
DEVELOPERS
DIGITAL 
COMMERCE
EXPERTS
SWEDEN DENMARK NORWAY FINLAND
UNITED KINGDOM BELGIUM UAE JAPAN
SOUTH AFRICA ESTONIA LATVIA UKRAINE
10+ 100+ 350+
Meet Magento Italy //

TODAY!
HOW TO SELL ONLINE IN SCANDINAVIA
Meet Magento Italy //

Denmark
€11.4
Billion Online
19%
4.3 million 
(15-74 year)
Sweden
€10.1
Billion Online
9%
7.1 million 
(15-74 year)
Norway
€10.7
Billion Online
16%
3.9 million 
(15-74 year)
Finland
€8.0
Billion Online
10%
4.1 million 
(15-74 year)
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Denmark Sweden Norway Finland
Meet Magento Italy //
350 NOK 
€36.88

¨
FUN FACTS
Almost 50% of the turnover still goes to travel, where ﬂight tickets and hotel is the primary driver
Clothing and Electronics has the biggest revenue share in Consumer Goods online sales
50% of all clothing and apparel turnover is now online
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THERE’S MONEY TO BE MADE
?
But how?
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?
CURRENCY
Danish Krone 
DKK 
Swedish Kroner 
SEK
Norwegian Kroner 
NOK
Euro 
€
€100 EUR => 744.88 DKK
€100 EUR => 749,-
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USE LOCAL CURRENCY1
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CREDITCARDS STILL WORK
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DANKORT
Local card in Denmark 
Most are co-branding with VISA
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KLARNA
Need to have in Sweden 
Nice to have in Norway and Finland 
Not relevant in Denmark
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PAYPAL
Need to have in Norway 
Nice to have in Sweden and Finland 
Somewhat relevant in Denmark
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OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
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EXPECTATIONS
“I want to be able to pick-up 
my order at a drop-point”
“I want my order within a  
couple of days”
“I want ﬂexible delivery”
“I want to be able to track my 
order”
“I want know who is going 
to deliver my order”
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EXPECTATIONS
I want it when I want it, wherever I want it
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Can you compete on delivery?
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THE WELL-KNOWN PLAYERS
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OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
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?
SALES CHANNELS
4
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PRICE COMPARISON SERVICES ARE POPULAR
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GOOGLE SHOPPING IS WIDELY USED
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WHAT ABOUT AMAZON?
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OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
USE ADS & COMPARISON SITES4
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DOMAIN
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?
.dk 
Easy to get 
.se 
Easy to get
.no 
Need to use broker
.ﬁ 
Easy to get
Duplicate Content Alert 
But not before you have local unique content

OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
USE ADS & COMPARISON SITES4
LOCALISE IN STAGES5
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Can I compete on service?
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Can I compete on price?
Meet Magento Italy //

Do I have niche products with few competitors  
in Scandinavia?
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Meet Magento Italy //
https://www.dibspayment.com/nordic-ecommerce

THANK YOU!
Henrik Feld-Jakobsen
www.vaimo.com + LinkedIn + Facebook
Head of Strategy 
henrik.feld-jakobsen@vaimo.com
@vaimoglobal
https://www.dibspayment.com/nordic-ecommerce

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2. DRIVING SUCCESS IN DIGITAL COMMERCE STRATEGY DESIGN DEVELOPMENT SERVICES YEARS OF OMNICHANNEL EXPERIENCE CERTIFIED MAGENTO DEVELOPERS DIGITAL  COMMERCE EXPERTS SWEDEN DENMARK NORWAY FINLAND UNITED KINGDOM BELGIUM UAE JAPAN SOUTH AFRICA ESTONIA LATVIA UKRAINE 10+ 100+ 350+ Meet Magento Italy //

3. Meet Magento Italy //

4. Meet Magento Italy //

5. Meet Magento Italy //

6. Meet Magento Italy //

7. Meet Magento Italy //

8. Meet Magento Italy //

9. Meet Magento Italy //

10. TODAY! HOW TO SELL ONLINE IN SCANDINAVIA Meet Magento Italy //

11. Denmark €11.4 Billion Online 19% 4.3 million  (15-74 year) Sweden €10.1 Billion Online 9% 7.1 million  (15-74 year) Norway €10.7 Billion Online 16% 3.9 million  (15-74 year) Finland €8.0 Billion Online 10% 4.1 million  (15-74 year) Meet Magento Italy //

12. Denmark Sweden Norway Finland Meet Magento Italy // 350 NOK  €36.88

13. ¨ FUN FACTS Almost 50% of the turnover still goes to travel, where ﬂight tickets and hotel is the primary driver Clothing and Electronics has the biggest revenue share in Consumer Goods online sales 50% of all clothing and apparel turnover is now online Meet Magento Italy //

14. FOREIGN SALES Meet Magento Italy //

15. FOREIGN SALES Meet Magento Italy //

16. FOREIGN SALES Meet Magento Italy //

17. THERE’S MONEY TO BE MADE ? But how? Meet Magento Italy //

18. ? CURRENCY 1 Meet Magento Italy //

19. ? CURRENCY Danish Krone  DKK  Swedish Kroner  SEK Norwegian Kroner  NOK Euro  € €100 EUR => 744.88 DKK €100 EUR => 749,- Meet Magento Italy //

20. USE LOCAL CURRENCY1 Meet Magento Italy //

21. ? PAYMENTS 2 Meet Magento Italy //

22. CREDITCARDS STILL WORK Meet Magento Italy //

23. DANKORT Local card in Denmark  Most are co-branding with VISA Meet Magento Italy //

24. KLARNA Need to have in Sweden  Nice to have in Norway and Finland  Not relevant in Denmark Meet Magento Italy //

25. Meet Magento Italy //

26. PAYPAL Need to have in Norway  Nice to have in Sweden and Finland  Somewhat relevant in Denmark Meet Magento Italy //

27. OFFER LOCAL PAYMENT OPTIONS2 USE LOCAL CURRENCY1 Meet Magento Italy //

28. ? DELIVERY 3 Meet Magento Italy //

29. EXPECTATIONS “I want to be able to pick-up  my order at a drop-point” “I want my order within a   couple of days” “I want ﬂexible delivery” “I want to be able to track my  order” “I want know who is going  to deliver my order” Meet Magento Italy //

30. EXPECTATIONS I want it when I want it, wherever I want it Meet Magento Italy //

31. Meet Magento Italy //

32. Meet Magento Italy //

33. Meet Magento Italy //

34. Can you compete on delivery? Meet Magento Italy //

35. No Meet Magento Italy //

36. DELIVERY TIME? Meet Magento Italy //

37. DELIVERY TIME? Meet Magento Italy //

38. THE WELL-KNOWN PLAYERS Meet Magento Italy //

39. OFFER LOCAL PAYMENT OPTIONS2 USE LOCAL CURRENCY1 CLARITY ON DELIVERY3 Meet Magento Italy //

40. ? SALES CHANNELS 4 Meet Magento Italy //

41. PRICE COMPARISON SERVICES ARE POPULAR Meet Magento Italy //

42. GOOGLE SHOPPING IS WIDELY USED Meet Magento Italy //

43. WHAT ABOUT AMAZON? Meet Magento Italy //

44. OFFER LOCAL PAYMENT OPTIONS2 USE LOCAL CURRENCY1 CLARITY ON DELIVERY3 USE ADS & COMPARISON SITES4 Meet Magento Italy //

45. ? LOCALISATION 5 Meet Magento Italy //

46. DOMAIN Meet Magento Italy // ? .dk  Easy to get  .se  Easy to get .no  Need to use broker .ﬁ  Easy to get Duplicate Content Alert  But not before you have local unique content  

47. TRANSLATION Meet Magento Italy //

48. CUSTOMER SERVICE Meet Magento Italy //

49. CUSTOMER SERVICE Meet Magento Italy //

50. OFFER LOCAL PAYMENT OPTIONS2 USE LOCAL CURRENCY1 CLARITY ON DELIVERY3 USE ADS & COMPARISON SITES4 LOCALISE IN STAGES5 Meet Magento Italy //

51. OFFER LOCAL PAYMENT OPTIONS2 USE LOCAL CURRENCY1 CLARITY ON DELIVERY3 USE ADS & COMPARISON SITES4 LOCALISE IN STAGES5 Meet Magento Italy //

52. Meet Magento Italy //

53. RESEARCH Meet Magento Italy //

54. Can I compete on service? Meet Magento Italy //

55. Can I compete on price? Meet Magento Italy //

56. Do I have niche products with few competitors   in Scandinavia? Meet Magento Italy //

57. Meet Magento Italy //

58. LAUNCH IN STAGES Meet Magento Italy //

59. Meet Magento Italy //

60. Meet Magento Italy //

61. Meet Magento Italy //

62. Meet Magento Italy //

63. Meet Magento Italy //

64. DELIVERY TIME? Meet Magento Italy //

65. Meet Magento Italy // https://www.dibspayment.com/nordic-ecommerce

66. THANK YOU! Henrik Feld-Jakobsen www.vaimo.com + LinkedIn + Facebook Head of Strategy  henrik.feld-jakobsen@vaimo.com @vaimoglobal https://www.dibspayment.com/nordic-ecommerce

Henrik Feld Jakobsen - How to sell online Scandinavia

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