This presentation gives you a fresh look at the opportunities in the Intenet of Things: too often we look at this market with a techno centric point of view and no idea of the underlying dynamics. There are powerful insights when you understand that it's not about technology but mostly about choosing the right place in the market to play your role. Indeed, as every digital market, the IoT market is now compressed between concentration trends (such as those in infrastructures) and fragmentation trends (long tail). All this reflects the power law that regulate today's markets. A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration. Images and Icons: Network designed by Jishnu from the Noun Project Microchip designed by David Waschbüsch from the Noun Project Cloud designed by Pieter J. Smits from the Noun Project Plug CC-BY Samuel M. Livingston

1. UNDERSTANDING IoT MARKET DYNAMICS AND THE ROLE OF OPENNESS IN IT
ROME 28/10/2014
SIMONE CICERO @MEEDABYTE

2. SIMONE CICERO @meedabyte
+MORE

3. @MEEDABYTE
IoT

4. @MEEDABYTE

5. Not the right glassess. To look into it.
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6. @MEEDABYTE

7. @MEEDABYTE
• Aggregation platforms
• Scale, routine processes
• Support fragmented players

8. @MEEDABYTE
• Niche operators
• Delivering and developing creative products and services
• Compete on speed and creativity
• Short life, ephemeral players

9. @MEEDABYTE
• Customer agents
• Meet the customer needs
• Generate insights based on patterns

10. First Digital Wave technology as ‘another channel’ through which to sell and communicate.
Second Digital Wave move beyond a channel to facilitate an economy of outcomes to helps customers achieve the outcomes they care about
Third Digital Wave
driven by users taking back their digital identity and extracting value from it.
Users expecting you to know what they want and need
BRAND
USER
POWER
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11. @MEEDABYTE

12. @MEEDABYTE
(opportunity)

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14. interfaces
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15. • above the interface*: higher value systems (Long Tail + Customer Relationships)
• under the interface*: process maturity, elastic provisioning, measuring (competition)
Value Chain innovations
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16. Microduino
(microsize)
Flutter
(long range)
Smartduino
(modularity)
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17. @MEEDABYTE

18. @MEEDABYTE

19. Connecting Supply and Demand
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20. Connecting Supply and Demand
@MEEDABYTE

21. Connecting Supply and Demand
@MEEDABYTE

22. Connecting Supply and Demand
@MEEDABYTE

23. Connecting Supply and Demand
@MEEDABYTE

24. @meedabyte
#PDToolkit
Connecting Supply and Demand
@MEEDABYTE

25. @MEEDABYTE

26. community
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27. company
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28. Customers Transform
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29. Role of Openness
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33. Role of Openness
COMPETITION
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34. Role of Openness
INNOVATION
COMPETITION
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35. Thanks!
Simone Cicero Strategist and Social Hacker @meedabyte Get in touch!

36. Credits
A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration. Images and Icons: Network designed by Jishnu from the Noun Project Microchip designed by David Waschbüsch from the Noun Project Cloud designed by Pieter J. Smits from the Noun Project Plug CC-BY Samuel M. Livingston