A presentation by Insafe Netweok coordinator Janice Richarson in My Media Playground 15th February 2013 in Tampere, Finland

1. Striving for a better internet
Janice Richardson
15 February 2013
www.saferinternet.org

2. INSAFE, since 2004
30 national centres:
Awareness team
Helpline
Youth participation
Hotline

3. A knowledge system to inform…
Awareness
centres
INHOPE
31 Ministries Against illegal
content
of Education
Youth
participation
Helplines
EC Assessment platform

4. Insafe: almost 800 resources in 25 languages in 2012
Games and Websites and Offline Gadgets, leaflets
video clips online tools etc.
277 208 155 154
Video for toddlers,
Belgium
Fun story for 5-7 yr olds Interactive ads,
Greece Norway

5. Insafe reach to children, teens, parents, teachers
Total: 5 million

6. What we know today about young people
online
 Children are going online earlier – 37% of 3 - 5 year olds
online in the UK – OFCOM 2012
 Their «online life» begins early: 23% of 5-7/43% of 8-11
yr olds on Facebook
 Online technology is shaping their learning modes e.g.
zapping, multi-tasking…
 They want to discuss their online activities with us, but 60%
say adult intervention aggravates problems
 Its never too early to focus on responsible use!

7. Five actions to address our concerns
Family discussion and good parenting
Capacity building – literacy & citizenship
Focus on the positive – experience & content
Youth participation - to learn about emerging trends, test
child-friendly solutions, empower through peer-to-peer
Share resources, experience & strategies across countries to
respond to the challenge

8. 4 spheres of influence in a child’s life
Family Peers
Teachers Media

9. Problem
Creation solving
Social
Media
Responsible
use
Traditional Digital
Information
Communication

10. Creating resources – Content
 Research-based: keep pre-start & post-end points in mind
 Recoginsable colour/characters/design – encourage
transmedia intertextuality
 Piloting – intensive, with widely diverse subjects
 Shared fun! But each to his own… parent info counts
 Blended solutions e.g. downloads + stickers

11. Delivering resources
 Get parents & teachers on your side! via f2f workshops,
«privileged» info, professional publications etc.
 Hard copy publications more popular than online (Insafe
av: 111 downloads/month/resource ≠ 1500 month by post)
 Visibility on portal and easy ordering procedure
 Input & accreditation from EU/international institutions
 Partner with dissemination capacity
European Economic European Data
& Social Committee Protection Supervisor

12. Reaching media
SID
Connect with respect!
online rights & responsibilities
1

13. Children are great imitators. So let’s give
them something great to imitate!
For further information: Janice.Richardson@eun.org
info-insafe@eun.org