A presentation given by James Burnes, VP of Strategy at MediaSauce. This was presented to a group of Indiana Tourism Professionals at the Meet the Media Event.
4. Why Should
You Tweet?
Awareness Buz PR
z
L oy alty Branding
5. Social Media Has Shifted Who People
Trust To Influence Their Decisions
Recommendations from people known 90%
Consumer opinions posted online 70%
Brand websites 70%
Editorial content (e.g. newspaper article) 69%
Brand sponsorships 64%
TV 62%
Newspaper 61%
Magazines 59%
Billboards / outdoor advertising 55%
Radio 55%
Emails signed up for 54%
Search engine results ads 41%
Source: Nielsen Global Online Consumer Survey, April 2009
6. Questions You Must Answer
(before you begin)
Why are we on Twitter?
Which audiences do we want to speak to?
Are we prepared to interact?
Who’s our Twitter manager?
7. Check List for All Brands
Your Twitter “Voice”
Guidelines for staff/company
communications
A proper “avatar”
A branded background
9. What Are Your Content Sources?
• Local media
• Online event guides
• Affiliated businesses
• Your other social media platforms!!!
• Your web site
• Other tweets