We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan. Our Company’s expertise includes: Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry. Content Monitoring : Relate to monitor the non-commercial part of transmission /publications. Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.

1. Services Presentation Presented by JawwadRizvi & Team April 2010

2. Introduction We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan. Our Company’s expertise includes: Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry. Content Monitoring : Relate to monitor the non-commercial part of transmission /publications. Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.

3. Team Introduction JawwadRizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcall’s broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistan’s most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad. JawwadRizvi Akbar Naqi AdnanZaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry. AdnanZaidi

4. Our Services‘an extra mile offer’

5. MEDIA RESEARCH MEDIA MONITORING Viewership or Channels Ratings Competitive Intelligence Industry Media Consumption Behavior Prompt Reach Audit MEDIA PLANNING PROCESS Prevention from Media Clutter Cost Analysis CPM/CPRP Audit Planned Vs Actual Media Spend Audience Behavior Studies Commercial Media Monitoring Advertisers & Media Buyers Interest Media Monitoring is needed to Optimize the Media Investments Advertisers need the Commercial Monitoring Data and Reports to plan and track the execution of their advertisement campaigns. This data provide them complete and current market knowledge for planning and prevent the campaign from droppage and deviation.

7. Tracking Data is also required to reconcile the Billing to remove the errors before invoicing to the clients.

8. Reconciliation of billing with tracking data minimize the possibility of disputes with client, as they also check their billing clearance with Deviation Report or Tracking Data.TV Channel Business Model High Advertising Revenue Medium Low Lowest Internal Functions Ratings & Monitoring Audience Behavior Studies Monitoring or Commercial Tracking Private Production Houses External Support

10. Programs Video

11. Campaign Reports

12. Reference Library

13. Billing Audit

14. Missing Clients

15. Clutter Analysis

16. Content Analysis

17. Industry Analysis

18. Programs Video

19. Spots Audit

20. Spots Deviation

21. Position Clutter

22. Client Competition

23. Industry Analysis

24. Ads Video

25. Spots Audit

26. Spots Deviation

27. Position Clutter

28. Competition

29. Category Analysis

30. Ads VideoMedia Monitoring Services

31. Difference of Report Delivery Method

32. Technology‘Making the difference’

33. NEW VERSION Automated Monitoring Technology

34. Difference of Technology

35. Basic Process StepsAutomated Media Monitoring (TV) New Version

36. Steps for Redundancy and DRAutomated Media Monitoring (TV) New Version

37. Basic Process Time (Optimized)Automated Media Monitoring (65 TV Channels Operations) New Version Day 1 Day 3 Day 2 AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) Recording 12 12 12 12 12 12 12 12 12 12 12 9 9 9 9 9 9 9 9 9 9 9 3 3 3 3 3 3 3 3 3 3 3 12 Hrs. 12 Hrs. 6 6 6 6 6 6 6 6 6 6 6 Scanning 9 Hrs. 3 Hrs. Quality Check 2 Hrs. 10 Hrs. Reporting 2 Hrs.

38. Reduces the factors which effects the Delivery New Version Comparatively, Heavy Transmission does not effect the scanning process time as it’s 70% workload is processed on Server Machines (automatic). Work planning is done on the basis of ‘Employee Histogram‘ and the entries mainly limited to Program and Mid-breaks. Absence of staff can be managed easily as work load is not huge and there is availability of time to prepare data and reports within the immediate next day after transmission date. In case of extreme shortage of manpower, the Scanning (Program & Mid-Breaks labeling) process may be bypass and only spot transmission (time log) can be uploaded to reporting site. New Employee does not take much time to learn and become well practiced on data entry.

39. Picture Tour to Our Setup Fiber Optic Connectivity Systematic Distribution of 3 Phases with Safety Dual Gensets (115 KVA) Redundant UPS (40 KVA)

40. Picture Tour to Our Setup Intel Blade Modular Server Rack-mount Servers and NAS Server Racks Cisco Network

41. Picture Tour to Our Setup Recording Lab with full redundancy (Capacity to record 160 channels)

42. Picture Tour to Our Setup Systematic Cabling Recording PCs Racks Head-end

43. Picture Tour to Our Setup Data Processing Lab

44. Basic Process Steps of CompetitionComputerized Media Monitoring (TV) Obsolete

45. Basic Process Time of Competition (Normal)Computerized Media Monitoring (65 TV Channels Operations ) Obsolete Day 1 Day 3 Day 2 AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) Recording 12 12 12 12 12 12 12 12 12 12 12 12 12 9 9 9 9 9 9 9 9 9 9 9 9 9 3 3 3 3 3 3 3 3 3 3 3 3 3 6 6 6 6 6 6 6 6 6 6 6 6 6 12 Hrs. 12 Hrs. Scanning 9 Hrs. 12 Hrs. 9 Hrs. Quality Check 3 Hrs. 12 Hrs. 3 Hrs. Reporting 3 Hrs.

46. Basic Process Time of Competition (Medium)Computerized Media Monitoring (65 TV Channels Operations ) Obsolete Day 1 Day 3 Day 2 AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) Recording 12 12 12 12 12 12 12 12 12 12 12 12 12 9 9 9 9 9 9 9 9 9 9 9 9 9 3 3 3 3 3 3 3 3 3 3 3 3 3 12 Hrs. 12 Hrs. 6 6 6 6 6 6 6 6 6 6 6 6 6 Scanning 9 Hrs. 12 Hrs. 9 Hrs. Quality Check 3 Hrs. 12 Hrs. 3 Hrs. Reporting 3 Hrs.

47. Basic Process Time of Competition (Optimum)Computerized Media Monitoring (65 TV Channels Operations ) Obsolete Day 1 Day 3 Day 2 AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) AM (Night to Noon) PM (Noon to Night) Recording 12 12 12 12 12 12 12 12 12 12 12 12 9 9 9 9 9 9 9 9 9 9 9 9 3 3 3 3 3 3 3 3 3 3 3 3 12 Hrs. 12 Hrs. 6 6 6 6 6 6 6 6 6 6 6 6 Scanning 9 Hrs. 9 Hrs. 12 Hrs. Quality Check 12 Hrs. 6 Hrs. Reporting 3 Hrs.

48. Obsolete The factors which effects the Delivery Heavy Transmission i.e. carrying more than normal number of advertisement in 24 hours like in Ramazan, Eid, New Year, and sports events. This derail the delivery timelines and takes minimum 1 week to come on standard timeline. Inappropriate ‘work planning’ i.e. improper assigning of TV channels to data entry operators not only delay the delivery but also effect the data accuracy because of total ‘Human’ dependency. Absence of staff due to weather, strikes, education and health matters also delay the timelines. More quantity of New Employees who are not well practiced on data entry makes the operations slow and creates accuracy issues.

50. 100% Backup of Recording PCs

51. 100% Backup of Power (2 Gensets/4 UPS)

52. 400% Backup of Recording Clips

55. Online Access all Reports and Analysis anywhere, anytime, onlineCompetition

56. Your Questions

57. Thank You