This edition has all the answers to your holiday shopping questions - although you may end up asking more questions at the end. Enjoy!

1. ONDEC
Vol 2. SHOPPING

2. HELLO
SURVEY RESULT
77% 1 user
TMK loves iPhone and
Andrew S. uses a
Windows Phone
for the record, Windows Phones are very underrated
Which Unbundled App Do You Use?
App User
Facebook (Original) 13
Facebook Messenger 10
Facebook Paper 1
Foursquare 7
Swarm 5
Google Doc 5
Google Drive 8
Google Sheets 2
NOTES FROM
VOLUME 1
“Swarm has kind of ruined
FourSquare, actually”
“Tinder & Messaging [need to be
unbundled] - because Tinder needs location
services to be on when on Search mode,
but it drains the battery when the user only
wants to chat.”
“I LOVE THIS”
B. Lowenthal “WELL DONE”
Promoted Review
- local steakhouse
“THE BEST THING TO
HAPPEN THIS YEAR
BESIDES INTERSTELLAR”
Made-up

3. Shopping season is here.
When we open our wallets and see what’s inside, it’s
amazing how so little has changed since we first started
using wallets. Knowing how old the tech is, how safe is
it when someone swipes our credit cards? Is there a
better way? Will people adopt a new payment method
after all these years?
Besides payments, figuring out what to buy can be a
headache, too. How much money advertisers spend to
promote certain products during the holiday is also a
good barometer for shopping trends, and you’ll find our
interpretation of this data. There’s also a gift guide just
in case you’re still wrestling with ideas.
Happy Holidays!
-DEC

4. OPINARY
Every few months, a big retailer is on the news for suffering a credit card breach impacting millions of consumers, costing
retailers, credit institutions, and the economy millions.
How does this keep happening? Much of the problem lies within the dated infrastructure that must process credit card
information behind the scenes at rapid speed.
6 5 4
11 10
8 9
12
7
CUSTOMER MERCHANT ACQUIRING BANK CARD ISSUER ISSUING BANK
1 2 3
CLEARING
8. Merchant’s bank sends the batch to Customer’s card issuer
9. Card Issuer routes the amount to Customer’s bank
! “time to pay up”
10. Customer’s bank transfers money to Card Issuer
! “always a pleasure”
11. Card Issuer passes the money to Merchant’s bank
FUNDING
12. Merchant is happy and starts making more batches of fresh
organic kale salad
AUTHORIZATION
1. Customer says, “take my money!”
2. Merchant replies, “you know we will!”
3. Merchant’s bank asks Customer’s bank, “does she actually have enough
money?”
4. Customer’s bank responds, “she’s mad rich”
5. Merchant’s bank OKs the transaction and there’s now a pending charge
on the Customer’s credit card
6. Customer walks out with fresh organic kale salad
BATCHING
7. At the end of the day, Merchant sends a list (or batch) of all credit card
transactions to their bank to receive payment “show me the money!”
continue
by Kelly Coonan
BEHIND THE SWIPE

5. OPINARY
• Point-of-sale (POS) compromised by
malware or skimmer
• Electronic Pickpocketing
• Phishing
• Unsecure WiFi
• Screaming credit card info in public during a
frustrating customer service call
ETGFKVECTFVGEJPQNQI[KUPGCTN[[GCTUQNF
7RFCVGF%JKR2KPECTFUJCXGDGGPWUGFKP'WTQRG
HQT[GCTU6JG[QHHGTDGVVGTRTQVGEVKQPQXGT
OCIPGVKEUYKRGECTFUD[OCMKPIECTFTGRNKECVKQP
OQTGFKHHKEWNVCPFKORQUUKDNGVQWUGYKVJQWVCRKP
6JGUGCTGEWTTGPVN[DGKPITQNNGFQWVKPVJG75CPF
CTGGZRGEVGFVQTGFWEGHTCWFD[
Popular
Hacking
Methods
(do not try at home)
What does the future look like?
Tokenization
The gap left by smartcards is the backbone of credit card transactions: a
16 digit number floating around which, if stolen, can be easily used to
access your account. Tokenization addresses this problem by creating
unique and random numbers for each purchase. Google Wallet, Apple
Pay, and startups like Final are already using this technology, but scaling
across customers, financial institutions, and merchants will take time.
How to avoid
Hacking
• Use cash
• Set up account alerts
• Pray
• Don’t share credit card info via phone or email
HAVE YOU BEEN HACKED BEFORE?

7. SOFTSERV your new wallet is not a wallet.
by Linda Chen
the future of the mobile wallet
by the numbers:
1.5 BILLION smart phones will be used globally by 2017
$90 BILLION payments will be on mobile
50% of smartphone users say they would use mobile wallets
the space is getting crowded
DO YOU USE A MOBILE WALLET?
initial results are in
72 hours since launch, Apple Pay quickly
became the #1 wireless payment leader in the
US. But registrations aside, are people actually
using it? Seems so…
150,000%
transac,ons%in%
the%first%3%weeks%
½%of%all%tap9to9
pay%purchases%
now%come%from%
Apple%Pay%
2x%increase%in%
all%mobile%
purchases%

8. SOFTSERV )

9. #!%

10. # )%#
*))#'%$(

11. ADS’R’US
Ad Spend (000s )
WHAT HOLIDAY AD
SPEND SAYS ABOUT US
tech sells like sex sells
by Will Moseley
Derek Lu
Jonathan Kim
OMG he went to Jared...again, and
again, and again
the ice cream maker is amazing! do you
have a gift receipt?
level 27 black mage with OP gear
farming end game. it gets better
I bought a pair of jeans yesterday. I have
nothing to wear tomorrow though
hide your children. the toys are coming
books aren’t sexy. Buzzfeed killed
books. Buzzkill
bought winter running pants last year.
keeps me really warm in bed. snooze
source:Nielsen

12. T R ICK OR TREAT HOLIDAY
GIFT
GUIDE
Ostrich Pillow
http://www.ostrichpillow.com/
$25
MakerBot Replicator
http://store.makerbot.com
$1,375
Barry Shower Curtain
http://www.cafepress.com/
$59.99
please reach out for further
details and instructions Philips Wake-Up Light
http://www.usa.philips.com
$169.99
Smart Things Kit
https://shop.smartthings.com
$199.99
it’s seriously cool
the future of sleep
build your imagination. literally
the future of sleep
Kelly Derek Linda Will Jonathan

13. T R ICK OR TREAT
SAMSUNG FRAMED 85-INCH ULTRA
HD 120Hz 3D SMART LED TV
CRITICALLY ACCLAIMED
READ MORE
now only $39,997.99
HOLIDAY
GIFT
GUIDE
you need this more than
you think you do!

14. HELLO
UNTIL NEXT TIME
Questions/Comments:
digitalengineering@mediakitchen.com