ONDEC (‘on-deck’) is an internal publication put together by TMK's Digital Engineering Committee (DEC) and it’s composed of four main sections: ✦ Gadgetry - all things hardware ✦ Softserv - all things not hardware ✦ Ads ‘R’ Us - all things ad tech ✦ Opinary - all things thoughts and feelings ✦ Trick or Treat - all things random You’ll find a few extra pages as this is our first,introductory volume, but moving forward, each edition will have a theme and a story to tell around that theme.

1. ONDEC
Vol 1. HELLO WORLD

2. HELLO
ONDEC (‘on-deck’) is an internal publication put
together by the Digital Engineering Committee
(DEC) and it’s composed of four main sections:
✦ Gadgetry - all things hardware
✦ Softserv - all things not hardware
✦ Ads ‘R’ Us - all things ad tech
✦ Opinary - all things thoughts and feelings
✦ Trick or Treat - all things random
You’ll find a few extra pages as this is our first,
introductory volume, but moving forward, each
edition will have a theme and a story to tell
around that theme. The door is always open to
anyone who’d like to contribute or anyone
who’d like to share ideas to make it better.
Please enjoy!

4. VJGOGFKCMKVEJGP
Michelle
Stephanie Brady
Melanie
Sean
Fischer
Andrew
Ashley
Sean
Carolyn
Monique
Brooke
Craig
Kelly
Anthony
Bruce
Marie
Lauren
Joshua
Mary-
Kate
Chelsea
Cat
Brian
Veronica
Jonathan Kaitlin
Patrick
Amanda Melanie
Kyle Linda
Ludmila
Kerry
Alex
Susan
Josh
Brittany
Jessica
Mahlon
David
Courtney
Anna
Ben
Grace
Evan
Frances
Rob
Sara
Will
Alison
Katie
Camilia
Gustavo
Laur
Derek
Ruby
Carly
Angela
Christina
Clair
Emma
Robert
Samantha
Kimberly
Samantha
Samantha
Jessica
Sophia
Katherine
Myles
Catherine
Alissa
Barry
blue carpet runway
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sincere apologies for any typos. if you find a mistake, jonathan owes you a spiked coffee

6. Let’s Talk About Size
by#Jonathan#Kim#
SOFTSERV 1
bit
single binary
digit: 1 or 0
1
byte
8 bits: one Character “MEDIA” 10#bytes#=#one#word
1
kilobyte
1,000 bytes: short paragraph 100#kB#=#low?res#photo
1
megabyte
1,000 kB: short novel
kB
700#MB#=#CD?ROM#
1
gigabyte
1,000 MB: 7 min. of HD video 25#GB#=#single#layer#
Blu#Ray#disk
1
terabyte
source:#Data#Science#
1,000 GB: all 240 episodes of Friends 10#TB#=#collecLon#of#the#
U.S.#Library#of#Congress
1
petabyte
@#Berkeley
1,000 TB: 13.3 years of HD-TV video 25#PB#=#approx.#amount#of#data#
processed#by#Google#each#day
1
exabyte
1,000 PB: entire Netflix catalog
streamed 3,000+ times
5#EB#=#all#the#words#ever
spoken#by#mankind
1
ze-abyte 1,000 EB: 250 billion DVDs uhhhhhhhh...
1
yottabyte
1,000 ZB: THE ENTIRE WORLD WIDE WEB will take 11 trillion years to download
YB ZB EB PB TB GB MB
Oh, Duck Yeah!
by#Jonathan#Kim
source: https://duckduckgo.com/traffic.html
DuckDuckGo’s daily search
queries have ballooned thanks to
ongoing concerns over web
privacy coupled with iOS 8 adding
the search engine as an option.
Give it a DuckDuckGo
https://duckduckgo.com/

7. ADS’R’US
SOMETIMES, SALES MEETINGS REQUIRE DECRYPTION
by Kelly Coonan
WHAT THEY SAY WHAT THEY MEAN
we’re basically a startup
granular targeting
we can do that
in our own way
we can use 3rd party data
proprietary algorithm it’s javascript
great creative team in-house
native
i really hope we can do that
turnkey
custom
leader in the space
premium inventory
cross-device
help
we can put your logo into a template
definitely, maybe
a creative team exists
sites with ad space
let us tell you what we think native is...
we serve mobile banners
buzzzzz..
we’re the first to do this never said the best

8. OPINARY
GoogleDrive
The#days#of#the#all?in?one,#powerhouse#
mobile#apps#are#over.##
There’s#no#denying#that#companies#are#
moving#forward#with#the#same#strategy#–#
to#take#more#space#on#your#home#screen.#
To#be#one#tap#away#instead#of#two.#
Facebook,#Google#Drive,#Foursquare#–#
just#to#name#a#few#–#have#all#recently#
gone#on#an#unbundling#spree.
Take#Facebook#–#now#4#separate#apps.#
From#Messenger#to#Paper#to#the#lesser#
known#Slingshot,#you#no#longer#have#to#
navigate#through#the#original#product.#
And#if#you’re#a#Facebook#loyalist,#you#
now#have#four#icons#taking#up#the#
coveted#home#screen#real#estate#–#and#
that’s#exactly#what#Facebook#wants.#(or#a#
Facebook#folder)
Yes,#inevitably#these#companies#will#lose#
some#passive#users#who#never#bother#to#
download#generaLon#2.0.#But#the#idea#is#
that#simplifying#funcLons#allows#
Facebook#and#like#companies#to#more#
precisely#develop#and#compete#in#the#
new#single?funcLon#mobile#app#
landscape.
So#is#it#working?#Are#you#using#these#apps#
more#or#less#now#that#they’ve#
unbundled?#
#
MOBILE APP UNBUNDLING
The Fight for the Home Screen
by Linda Chen
TELL US

9. T R ICK OR TREAT
a haiku. or a haikUBER
by Will Moseley
cheaper than a cab
its budget black car status
walk? I can’t even!
*Will was an aspiring poet as a kid.
For moral support, please find him on
the map and give a hug!

10. HELLO
UNTIL NEXT TIME
Questions/Comments:
digitalengineering@mediakitchen.com