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EFFECTIVE LOBBYING IN
USA
PRS International Group of Companies
Make your voice heard on Capitol Hill
"We help in making your
voice heard to the Government"
What’s the PRS International Group?
PRS International group is a leading Media Conglomerate group in the country, introducing its new service of
Public Advocacy and Government Liaisoning. PRS Intern atonal group helps you to raise your voice to the
government by communicate your suggestions regarding policy discrepancy and policy amendment to the
government and influence the decision maker for incorporating the suggestions.
Liaisoning is a means of communication between two groups or the government.
We help you to communicate your plans or ideas to improve the policy for the sector. Often it occurs that
organizations suffer from certain governmental policies but don't know how to take action or appeal to the
government for changes in these policies. They are unaware of the measures and steps they can take to resolve
this.
PRS International group helps you in taking the right step after recognizing the policy discrepancy. We help you to
establish connections with the government or the concerned governmental bodies to reconcile these policy
related matters.
We devote the same close attention to legislators
as we do to Clients.
Increasing visibility and engagement on Capitol Hill
Securing legislative changes that support the PR industry
Supporting local advocacy efforts in cities and states across the country
Monitoring the latest legislative developments and analyzing how they may impact our interests
Mobilizing effective grassroots campaigns
Generating awareness and developing industry champions through Heart.
From the White House to the halls of Congress and beyond, PRS works tirelessly on behalf of our
members, appealing to lawmakers with a unified and authoritative voice about issues critical to
the future of the industry.
The people you need, online and on
the ground, to help you win.
How PRS Advocacies attempt to influence public policy
Educating public officials and their staffs about the positive or negative effects of policy proposals;
Conducting advertising campaigns and public relations initiatives supporting their views;
Arranging for expert opinions and providing facts, data, and opinion polls to support their positions;
Arranging for witnesses to testify before congressional committees;
Encouraging their members to vote, communicate with their elected officials, and write letters to the media
supporting their positions;
Forming political action committees to contribute money to the campaigns of candidates who support their
positions.
PRS Advocacies influence policy and public opinion in a variety of ways:
1.
2.
3.
4.
5.
6.
Public policy issues, thereby educating the Public. Finally, the media provides a forum for publishers and broadcasters
(and their readers and listeners) to present editorial opinions that may influence others. Many large newspapers, for
example, endorse particular candidates for office or publish guest articles favouring one policy over another.
By bringing the acts of public officials to light, educating the public about the issues, and deliberately favoring certain
candidates and policies, the media can influence policy directly or, by shaping public opinion, indirectly.
Special interest groups are private sector
organizations whose members
share common interests or positions on
public policy, and who pool their resources
with the intent of gaining a more prominent
voice in policy debates. There are literally
thousands of such groups representing
almost every conceivable interest.
Some organizations have a long history of
working towards a general goal, while
Others are formed temporarily to advocate
for or against a specific policy proposal.
Prominent examples of special interest
groups are those who advocate for
environmental protection, benefits for
senior citizens, protection for minority
groups, and free trade policies.
SPECIAL INTEREST GROUPS / NON
GOVERNMENTAL ORGANIZATIONS
(NGOs)
Trade associations are membership
organizations that represent the
interests of a particular industry or
profession. They communicate the
concerns of their members to policy
makers both in the legislative and
executive branches. Just as importantly,
they report back to their members about
new policies, rules, and proposals so
that the members are educated about
what is required of them.
TRADE ASSOCIATIONS
The media in the United States is controlled
by the private sector and faces no
political censorship by the government.
There is a strong tradition of independent
newspapers, magazines, television, radio,
and other forms of media publicizing
varying opinions, both critical and
supportive of government policy.
The media serves at least three important
functions in influencing public policy. First,
policy makers are under constant scrutiny
by the extensive media industry. Public
officials realize that almost anything they
do or say-even in private may appear in the
media, and so are reluctant to make
decisions or perform acts that they would
not want publicized.
Second, the media reports facts and
conducts independent analysis concerning
THE MEDIA
while the primary purpose of labor
unions is to represent their members in
negotiations with employers, unions
also play a significant role in influencing
public policy. In speaking for their
members, their input is considered
whenever trade, environmental,
workplace safety, health care, and other
key issues are debated.
LABOR UNIONS
The policy is a set of principles to guide decisions and
achieve rational and favorable outcomes. Policies are
made to run the Institution or a sector based on pre-set
norms.
These pre-set norms help in taking any kind of decision
for the institution. Some policies are framed by the
Institution itself to run on the pre-set guidelines for the
long term without any change in it. The government also
form policies for different sectors to guide the institutions
as well as professionals working in that sector. The vision
while framing the policy is to guide in their profession and
give the best results while working on it.
PUBLIC POLICIES
PRS International Group of Companies
We’re Washington DC based and globally-minded, working at the intersection
of corporate communications, digital, media, consumer marketing, branding,
and public affairs. PRS International Group of Companies supports and
advises organizations seeking to tell their stories, engage media, build their
brand and visibility, and navigate competitive and political issues.
A successful approach to public affairs requires a thorough understanding of
the intersection between policy, politics, and press. At PRS International Group
of Companies, we specialize in developing public affairs strategies that utilize
every tool in the toolbox to accomplish our goals.
We can help you build an effective grassroots advocacy program, develop an
effective message to take to regulators and key decision-makers, and advance
a successful communications strategy to win the fight in the court of public
opinion.
We help organizations achieve policy, legislative, cause, regulatory and legal
goals by shaping communications strategies around decision-makers and
relevant influencers.
WHY DOES ADVOCACY MATTER ?
The PRS is largely focused on the role of business events in key
areas such as:
• Innovation and Reinvention
• Multi-sector Impacts
• Relationships and Trust
• Diversification and Self-Sufficiency
• Transition and Renewal
• Talent and Investment
• Path to Sustainable Development
• Controlled Environment
• Community Legacies
• Funding in Place
• Digitization
• Laboratories for Public Policy
• Support for the Visitor Economy
• Image and Reputation
• Measureable ROI
ACKNOWLEDGEMENTS
COMMUNICATIONS VS. ADVOCACY
The processes of communications and advocacy may be seen as much the same
thing,and in fact they share many elements and often complement one another. But the
important difference is that advocacy is by definition targeted to address a specific issue
and to achieve a particular outcome. That means a strategy for advocacy must be very
rigorously and efficiently focused on that outcome rather than simply delivering general
information or encouraging greater understanding and appreciation.
At the same time, we have a powerful story to tell, both in terms of our capabilities in
managing group gatherings under optimal conditions and
of the key role we play – and will continue to play– in the economic recovery and renewal
process that has become a primary global concern.
In order for the industry to deliver its capabilities for driving the knowledge transfer,
collective problem solving and networking that are required for economic and community
restoration, business events must not simply be allowed – they must
be encouraged, and receive priority and support from governments as part of the recovery
process.
Increasingly those are decisions being made at a local and regional level,even if they are
under the guidance of broader national and international protocols. That means to be
effective, advocacy must happen at a local level but local industry representatives with
the insights, relationships and credibility to have the necessary influence.
Advocacy – the process of making
arguments to support particular
decisions in favor of a group of
stakeholders, in this casethe
meetings industry, is notsomething
many in the industry have
necessarily considered to be part of
their responsibility. COVID-19 has
changed all that. The impact of the
pandemic on our activities and
prospects has been profound and
the road to recovery will be a
challenging one.
WHY NOW?
WHY YOU?
We have a powerful story to tell, both in terms of our
capabilities in managing group gatherings under optimal
conditions and of the key role we play – and will continue to
play – in the economic recovery and renewal process.
How can PRS International Group
help you?
Sometimes some policies hamper the working professionals
unexpectedly.
Some policies which are uniform for every profession also
create a hurdle in making some decisions. Some
governmental policies are not according to the institution or
its working. These policies which hamper the organizational
decisions need to be changed or amended.
ADVOCACY AND
GOVERNMENT -
LIAISONING
PRS International group is a leading Media Conglomerate group in the country, introducing its new service of Public
Advocacy and Government Liaisoning. PRS Intern atonal group helps you to raise your voice to the government by
communicate your suggestions regarding policy discrepancy and policy amendment to the government and influence
the decision maker for incorporating the suggestions.
Liaisoning is a means of communication between two groups or the government.
We help you to communicate your plans or ideas to improve the policy for the sector. Often it occurs that organizations
suffer from certain governmental policies but don't know how to take action or appeal to the government for changes in
these policies. They are unaware of the measures and steps they can take to resolve this.
PRS International group helps you in taking the right step after recognizing the policy discrepancy. We help you to
establish connections with the government or the concerned governmental bodies to reconcile these policy related
matters.
How can PRS International Group help you?
THE PRS INTERNATIONAL GROUP OF COMPANIES TEAM BRINGS TOGETHER AN EXCEPTIONAL
COMBINATION OF SKILLS IN POLICY RESEARCH AND GOVERNMENT ENGAGEMENT AS WELL AS
PUBLIC RELATIONS AND MEDIA MANAGEMENT. OUR TEAM COMPRISES SENIOR INDUSTRY
PROFESSIONALS, DOMAIN EXPERTS, RESEARCHERS, LAWYERS AND WRITERS FROM A WIDE
RANGE OF BACKGROUNDS.
OUR PUBLIC AFFAIRS (PA) PRACTICE COMBINES POLICY MAKING, REGULATORY AFFAIRS AND
COMMUNICATIONS KNOWLEDGE TO DEVELOP AND EXECUTE CAMPAIGNS BASED ON RESEARCH
AND INSIGHTS THAT INFORM IMPACTFUL STRATEGIES.
AS POLICY AND POLITICAL DYNAMICS EVOLVE, COMPANIES ARE INCREASINGLY CHANGING
THEIR APPROACH TO POLICY ADVOCACY TOWARDS A MORE STRUCTURED AND RESEARCH
BASED ONE. WITH ETHICS AND COMPLIANCE BEING KEY, THE OLD MODEL BASED ON
RELATIONSHIPS AND INFORMAL ENGAGEMENT TO ACHIEVE QUICK FIXES, HAS BEEN REPLACED
BY ONE THAT USES COMPELLING EVIDENCE-BASED CONTENT TO CREATE AND NURTURE LONG
TERM THINKING AND RELATIONSHIPS THAT LEAD TO SUSTAINABLE SOLUTIONS.
ECONOMIC POLICY
Our approach towards
tackling economic
issues places
paramountcy on the
grounded theory. The
process involves data
collection and
analysis as a tool to
present comparisons
to and gaps in
existing economic
policies.


1
SOCIAL POLICY
We believe in policy
making which places
emphasis on policy
implementation based
on ground reality and
promotes involvement
and participation of
citizens on the
grassroots level.


2
REGIONAL
DEVELOPMENT
Development for us is
also a relative factor,
rather than just an
indicative one. Our
modus-operandi remains
distinct with an emphasis
on rural development
which lies on the
principles of
decentralisation and
'Self-Need, Self-
Governance'
3
GOVERNANCE
Our belief in Abraham
Lincoln's principle of a
government of the people,
by the people, for the
people' remains intact
and relevant. We believe
governance requires to be
people- centric as they
are the biggest
stakeholders of the State
and its work and thus
decentralisation is a
requirement of a healthy
democracy.


4
Roadmap
IMPACT ORIENTED PUBLIC ADVOCACY Research & Analysis
Understanding policy impact and proposing
alternatives
In the ever changing policy landscape, we help clients
visualise the implications of proposed
legislation/regulation. We work with them to develop
informed positions on key policy issues, find best
practices from around the globe, and create policy
alternatives that may be presented to law making
agencies.
ASSESSING, NAVIGATING AND MANAGING REGULATORY RISK
Emerging markets pose significant political, business, regulatory and societal risks.
We provide clients with real-time insights and analysis of complex regulatory, political, business and social developments. We help
clients with expert assessments about the complex markets in which they operate and seek to grow.
Our research-based inputs help clients understand key policy shifts and frame effective strategy for political engagement. Our
research helps our clients evaluate strategies and opportunities for long-term, sustainable growth.
ENGAGEMENT WITH STAKEHOLDERS
Our stakeholders include bureaucrats, political parties, civil societies,
trade associations, media, chambers, think tanks and institutes. In a
global, complex and interconnected world, effective connection to
diverse sets of stakeholders is essential for long-term success.
We help our clients engage with such stakeholders to effect changes
through education, dialogue and representation, increase their
credibility and enhance the outreach of key messages.
Policy consultation and Government outreach support
Issues management and Advocacy
Industry affairs
Strategic media engagement
We have an approach that can help promote and protect organisations. We work with our clients to
anticipate issues, plan and respond to the emerging challenges at national, state and local levels.
At the core of the offering is the ability to develop long term relationships and maintain constant
engagement instead of an ad-hoc approach.
Our service areas include a host of offerings:
AGENDA BASED ADVOCACY CAMPAIGNS
Building powerful messaging to engage with the
audience
We help clients and partners build thought leadership
by communicating effectively about things that matter.
We design communications and advocacy strategies to
leverage traditional and new media to bring focus to
policy issues. We also create innovative outreach
programs to build resonance with stakeholders.
We consult clients on various ways to manage public
perception of their company and its performance
through integrated advocacy campaigns that help
communicate the client's agenda, abilities and vision.
This helps our clients effectively control the message
and the medium.
STAKEHOLDERS MAPPING & PERCEPTION AUDIT
Scanning the policy landscape with active stakeholder mapping
We help clients and partners stay ahead by keeping track of the
evolving thinking and policy developments that are likely to affect
their sector. We also assist them in identifying key influencers and
decision makers to help create an enabling ecosystem. At the heart
of our collective approach to public affairs and government relations
lies a determination to seek the common ground between our clients’
objectives and the wider public interest. We support clients approach
policymaking from an evidence-based perspective.
We identify, understand, prioritise and effectively engage with key
stakeholders who matter most to clients.
We advise clients on ways to manage public perception of their
position and performance through integrated advocacy and strategic
communications campaigns.
ISSUES & REPUTATION MANAGEMENT
We communicate the client's vision, knowledge and
abilities to key stakeholders through a set of activities -
senior media management, message development,
relationship building, thought leadership platforms etc.
As experts in political and regulatory processes, we
advise leading businesses and organisations on how to
navigate complex policy landscapes and address
regulatory challenges. We do this by creating a
competitive advantage through sustainable policy
change at the intersection of public and private
interests.
GOVERNMENT TENDER TRACKING
Tracking RFI and Tenders issued by the Central & State governments
as well as Public Sector Units on behalf of our clients. Our tracking is
customized to suit a client's unique requirements.
CORPORATE DUE DILIGENCE
In markets like India, where regulatory policies are uncertain and the
investment risks high, the need for due diligence is immense, and we
at PRS International Group of Companies understand this and provide
due diligence which helps our clients evaluate opportunities and
counter risk
We provide a wide range of services including assessing and managing regulatory risk, engaging with stakeholders, designing agenda-
based advocacy campaigns, stakeholder mapping and perception audits, managing issues and reputation and conducting corporate due
diligence.
The company is known for its results-oriented approach and high ethical standards. We push ourselves to exceed client expectations,
helping them anticipate and overcome any unexpected regulatory and public hurdles. We also have the capacity to deliver end-to-end
strategic advocacy campaigns, including media and NGO relations.
Our team consists of experts with extensive backgrounds in regulatory and industry bodies, government organisations, academicians and
media, all with experience of policy engagement. We work at federal, state and municipal levels.
Practice Areas
Banking & Financial Services
Competition & Antitrust
Digital & Tech
International
Green Transition, Energy & Industrials
Healthcare, Life Sciences & Wellbeing
Trade & Investment
Transport, Travel & Logistics
1 2 3
There are many steps in creating and delivering a strong advocacy effort and each must be developed in the context
of local needs and priorities with which you are most likely to be aware. However, here are some overall principles
you should consider as you assemble your initiative:
TAKING ACTION
ALIGN THE LOCAL INDUSTRY
A lot depends on who you are being seen to represent.
Even if you are a major player in your community, your
voice alone will not be as powerful as being able to
confirm you are representing the collective interests of
the entire sector. Governments are most likely to act if
they believe there are no dissenting groups with
conflicting perspectives.
Sometimes such an entity already exists in the form of a
local industry association or alliance. If not, job number
one is to create such an entity and secure the
participation of as many industry representatives as
possible. This will not only enhance your credibility, it will
also bolster your resources. At the same time, it will also
ensure there is a vehicle for resolving any differences of
opinion that exist or may arise,ensuring you can
demonstrate a united front.
CONNECT WITHLOCAL USERS AND BENEFICIARIES
Your messages will always be more powerful if they are
re-enforced by others in the community that are seen to
endorse what it is you are saying. Often these will be the
organizers and beneficiaries of business events and
professional association engagements, i.e., the
professionals, business leaders and academics you may
be interacting with on a regular basis.They are also likely
to have different networks in the community, which
means they can help access decision makers and other
supporters less accessible to you and your immediate
colleagues.
If they can participate in your advocacy activities directly,
this is great. If not, even being able to include a quote
from them in your presentation or materials will help
illustrate the breadth of your impacts in the larger
community – and that support for your work will be seen
and appreciated by a much wider audience.
LEVERAGE OFF EXISTING PROGRAMS
It’s always an easier “sell” if what you are proposing
can connect to or leverage off of an existing program
or funding mechanism. In such a case, most of the
required thinking and decision making has already
taken place and it is thus easier for authorities to
accept what is simply an extension of an existing
policy or program rather than something entirely new.
In a similar way, if what you are seeking can be
presented as an enhancement of an existing program
that will make that program even more widely
impactful, this will likely get a better reception than if
it is seen as being something required because of a
gap in government policy.
This is our plan as we build a product accessible on all devices.
CREATING CONTENT
Adapt Your Messaging for Local Relevance
Having said that, high-level messaging around the industry as a whole will not be
enough in itself– to be effective, such messaging needs to be adapted to more
directly address local issues, priorities and opportunities. Things to consider:
• What are the biggest local challenges governments want to be seen to address,
and how can the messages respond to these?
• What are the (often stated)economic priorities for your area / region?How can
you relate your messaging to support for these?
• What specific community benefits (education, health care,employment) can
you link to?
• What is the current political agenda and timing, and are there potential
announcements or profile opportunities you can tie to your messaging?
Always remember to focus your messaging not on your own interests but rather
on those
of your target audiences, including the political aspirations and priorities of the
governments you are approaching. The effectiveness of the message is always
based more on how relevant it is to the recipient than to who is delivering it!
Define the Key Messages
In terms of messaging, clarity and consistency and consistency are
everything – without these you will immediately lose your credibility.
Precision is also key: you must be clear as to exactly what you’re asking for;
what it will accomplish and how it will complement overall government
priorities (which may be very different from yours). There are many voices
competing for attention these days and an absolutely clear message will
help you stand out in the crowd more effectively.
Your messages should be articulated in detail and committed to a document,
not only to make sure there is no ambiguity but to enable them to be
communicated to others for their own use without risking inconsistencies.
There is no need (or typically the time) to start from zero. Sample messaging
around the Meetings Industry is readily available online and from industry
associations – the PRS International is a good example– and can be
adopted as a starting point instead of needing to re-invent these entirely.
Clarify the “Ask”: What Exactly Are You Looking For?
As strange as it may seem, this is one of the biggest flaws in
many approaches to local authorities – the need to be absolutely
clear what you are asking for and how it can best be achieved. It
isn’t enough to promote your benefits and leave it to your
audience to figure out how they can support you – it needs to be
spelled out in detail including both what is needed and how it can
best be delivered, based on your in-depth understanding of the
industry and how it works.
This may require more research – how funding programs work,
what regulations may apply to a proposed solution, what any
formal government positions may have been taken with similar
sectors – but is far more likely to produce a positive and timely
outcome.
Again, the key here is to not simply identify problems but put
forward actionable solutions. There is no reason to think decision-
makers will have the time or inclination to develop responses to
the issues you raise, and even if they did, you might not be happy
with what they came up with! By far the better approach is to
create those solutions yourself and then have the rationale to
defend them as part of your overall messaging.
Identify Key Decision-Makers and Influencers
Once again, a distinction in advocacy is the need to precisely
define who will be making key decisions and target these
groups and individuals as a priority.
At the same time, it is also important to determine those who
may influence such decision makers, either formally (i.e.,
advisory bodies, health authorities) or informally (advisors,
lobbyists, associates) and consider what role they might play.
Sometimes such influencers may be part of those you would
consider to be industry supporters, in which case such
individuals can be of even greater value. In any event, such an
analysis will reduce any wasted efforts and ensure activities
are focused where they will do the most good.
Knowing clearly who are the target audiences is also the key to
fine-tuning your messages; when you know who you are
targeting, it is much easier to determine how best to shape
your arguments to address their interests and priorities.
This is our plan as we build a product accessible on all devices.
STEPS
Our technology-driven public affairs solutions spark conversations, effect change and shape electoral,
legislative and regulatory environments. By leveraging insightful data and powerful personal connections, we
amplify the voices that matter to influence the people that matter.
RAISE AWARENESS
ADVOCACY IN ACTION
CONCLUSION
One of the first things your key audiences are likely to ask is how
what you are proposing compares with what’s goingon in similar
jurisdictions under the same kindof circumstances. This is what
will help give them the confidence they need to see how what you
are proposing is in fact also understood and being actedupon
elsewhere in the world.
Your interactions with colleagues, industry media and industry
associations should help you prepare for this,but so too are
resources like the PRS International Group webinar which
brought together more than 30 industry leaders in a collective
discussion of industry potential for driving economic recovery,
supported by global expertise from outside the industry itself.
The key here is to anticipate the question and to be prepared to
respond as a part of your initiative.
Create Context
Maintain Consistency
Once you’ve decided on your messages – recommendations, for example,
or the strategies you are proposing for solutions to key issues, it is
absolutely essential to make sure those messages are consistent across
all communications.
This is certainly the case with a particular audience– local government, for
example – but it is equally important in communications between various
levels of government. These typically communicate with one another –
often formally, via task forces and special committees established around
a key policy area – and if inconsistencies are noted,it will seriously damage
everyone’s credibility. At the very least,it will lead to confusion – and
confusion to delay, which is the last thing we need when events are
unfolding so quickly.
This is another good reason for the requirement for the industry alignment
as noted above – part of any alliance must be an agreement to stick to
messaging once this has been agreed upon. If there are differences of
opinion, make sure these are addressed in advance – so that when the
messages rollout, they are seen to be solid and unanimously adopted.
PRS International Group of Companies
NEXT STEPS
Document the Results Provide Feedback to Stakeholders Develop a Schedule For Follow-Up
It goes without saying that the results
of any discussions should be well
documented to ensure there are no
misconceptions about what was
communicated and what was agreed.
Bear in mind that depending on
timing, whoever initiated contact and
delivered the initial information may
not be the one to follow up so this
kind of documentation is also an
important part of maintaining
consistency over what may be an
extended period with different
players.
Communicate with both your
immediate industry group and
any supporters to again ensure
consistency and at the same
time provide encouragement and
motivation. This is also the time
to resolve any issues that may
have become apparent in
discussions and to make any
adjustments that may be
necessary.
There is a tendency to let things drift
once the initial presentation is made
and this can undermine whatever may
have been achieved. It is thus
worthwhile creating a formal schedule
for ongoing action and ensuring all the
required elements are dealt with in a
regular and timely manner. This
should include all updates and new
information as well as tracking of
subsequent actions that must be
taken to maintain awareness and
momentum.
Your Expertise Is Needed
Advance a proactive policy agenda
Influence Others
Building on success we believe that “clear”
communication is the basic foundation of
successful business
Advance the Field
A commitment to excellence
Make community better
When an issue arises that affects the industry,
PRS International Group of Companies is there.
AN ONGOING PROCESS
Once again, keep in mind that while everything you do at this particular point is likely to be primarily aimed at achieving
permissions and support for re-opening, the communications and advocacy process is a long-term investment and should
not be abandoned if and when pandemic-related conditions improve— the communications and advocacy process is a
long-term investment and should not be abandoned if and when pandemic-related conditions improve.
The overall goal of enhancing the appreciation by governments and communities for what we do and bring as an industry
will be undiminished once the current crisis has eased or passed in fact, it may be more important than ever as indebted
governments begin the formidable task of ramping up their economies. It should therefore instead be seen as an ongoing
effort that will render you better prepared for whatever happens in the recovery process and beyond.
Ongoing communications is a necessary investment and not one to be ignored until there is a sudden need – in fact, if
you wait until there is a crisis to start your communications it’s likely already too late!
Governments change, issues and priorities change and contacts change – it’s only by considering communications and
advocacy as a core part of your ongoing operations that you can maintain a state of readiness for whatever challenges
(and opportunities!) the future may bring.
THANK YOU!
Contact
USA OFFICE
PRS International Group of Companies
1717 N STREET NW, SUITE 1 Washington,
District of Columbia 20036
washingtonDC@governmentadvocacies.com
@PRS Advocacy
www.governmentadvocacies.com
We thank you for your continued support in our
efforts to contribute to the PRS International
Group of Companies

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USA lobbying PPT.pdf

  • 1. EFFECTIVE LOBBYING IN USA PRS International Group of Companies
  • 2. Make your voice heard on Capitol Hill "We help in making your voice heard to the Government"
  • 3. What’s the PRS International Group? PRS International group is a leading Media Conglomerate group in the country, introducing its new service of Public Advocacy and Government Liaisoning. PRS Intern atonal group helps you to raise your voice to the government by communicate your suggestions regarding policy discrepancy and policy amendment to the government and influence the decision maker for incorporating the suggestions. Liaisoning is a means of communication between two groups or the government. We help you to communicate your plans or ideas to improve the policy for the sector. Often it occurs that organizations suffer from certain governmental policies but don't know how to take action or appeal to the government for changes in these policies. They are unaware of the measures and steps they can take to resolve this. PRS International group helps you in taking the right step after recognizing the policy discrepancy. We help you to establish connections with the government or the concerned governmental bodies to reconcile these policy related matters.
  • 4. We devote the same close attention to legislators as we do to Clients. Increasing visibility and engagement on Capitol Hill Securing legislative changes that support the PR industry Supporting local advocacy efforts in cities and states across the country Monitoring the latest legislative developments and analyzing how they may impact our interests Mobilizing effective grassroots campaigns Generating awareness and developing industry champions through Heart. From the White House to the halls of Congress and beyond, PRS works tirelessly on behalf of our members, appealing to lawmakers with a unified and authoritative voice about issues critical to the future of the industry.
  • 5. The people you need, online and on the ground, to help you win.
  • 6. How PRS Advocacies attempt to influence public policy Educating public officials and their staffs about the positive or negative effects of policy proposals; Conducting advertising campaigns and public relations initiatives supporting their views; Arranging for expert opinions and providing facts, data, and opinion polls to support their positions; Arranging for witnesses to testify before congressional committees; Encouraging their members to vote, communicate with their elected officials, and write letters to the media supporting their positions; Forming political action committees to contribute money to the campaigns of candidates who support their positions. PRS Advocacies influence policy and public opinion in a variety of ways: 1. 2. 3. 4. 5. 6. Public policy issues, thereby educating the Public. Finally, the media provides a forum for publishers and broadcasters (and their readers and listeners) to present editorial opinions that may influence others. Many large newspapers, for example, endorse particular candidates for office or publish guest articles favouring one policy over another. By bringing the acts of public officials to light, educating the public about the issues, and deliberately favoring certain candidates and policies, the media can influence policy directly or, by shaping public opinion, indirectly.
  • 7. Special interest groups are private sector organizations whose members share common interests or positions on public policy, and who pool their resources with the intent of gaining a more prominent voice in policy debates. There are literally thousands of such groups representing almost every conceivable interest. Some organizations have a long history of working towards a general goal, while Others are formed temporarily to advocate for or against a specific policy proposal. Prominent examples of special interest groups are those who advocate for environmental protection, benefits for senior citizens, protection for minority groups, and free trade policies. SPECIAL INTEREST GROUPS / NON GOVERNMENTAL ORGANIZATIONS (NGOs) Trade associations are membership organizations that represent the interests of a particular industry or profession. They communicate the concerns of their members to policy makers both in the legislative and executive branches. Just as importantly, they report back to their members about new policies, rules, and proposals so that the members are educated about what is required of them. TRADE ASSOCIATIONS
  • 8. The media in the United States is controlled by the private sector and faces no political censorship by the government. There is a strong tradition of independent newspapers, magazines, television, radio, and other forms of media publicizing varying opinions, both critical and supportive of government policy. The media serves at least three important functions in influencing public policy. First, policy makers are under constant scrutiny by the extensive media industry. Public officials realize that almost anything they do or say-even in private may appear in the media, and so are reluctant to make decisions or perform acts that they would not want publicized. Second, the media reports facts and conducts independent analysis concerning THE MEDIA while the primary purpose of labor unions is to represent their members in negotiations with employers, unions also play a significant role in influencing public policy. In speaking for their members, their input is considered whenever trade, environmental, workplace safety, health care, and other key issues are debated. LABOR UNIONS
  • 9. The policy is a set of principles to guide decisions and achieve rational and favorable outcomes. Policies are made to run the Institution or a sector based on pre-set norms. These pre-set norms help in taking any kind of decision for the institution. Some policies are framed by the Institution itself to run on the pre-set guidelines for the long term without any change in it. The government also form policies for different sectors to guide the institutions as well as professionals working in that sector. The vision while framing the policy is to guide in their profession and give the best results while working on it. PUBLIC POLICIES PRS International Group of Companies
  • 10. We’re Washington DC based and globally-minded, working at the intersection of corporate communications, digital, media, consumer marketing, branding, and public affairs. PRS International Group of Companies supports and advises organizations seeking to tell their stories, engage media, build their brand and visibility, and navigate competitive and political issues. A successful approach to public affairs requires a thorough understanding of the intersection between policy, politics, and press. At PRS International Group of Companies, we specialize in developing public affairs strategies that utilize every tool in the toolbox to accomplish our goals. We can help you build an effective grassroots advocacy program, develop an effective message to take to regulators and key decision-makers, and advance a successful communications strategy to win the fight in the court of public opinion. We help organizations achieve policy, legislative, cause, regulatory and legal goals by shaping communications strategies around decision-makers and relevant influencers. WHY DOES ADVOCACY MATTER ?
  • 11. The PRS is largely focused on the role of business events in key areas such as: • Innovation and Reinvention • Multi-sector Impacts • Relationships and Trust • Diversification and Self-Sufficiency • Transition and Renewal • Talent and Investment • Path to Sustainable Development • Controlled Environment • Community Legacies • Funding in Place • Digitization • Laboratories for Public Policy • Support for the Visitor Economy • Image and Reputation • Measureable ROI ACKNOWLEDGEMENTS
  • 12. COMMUNICATIONS VS. ADVOCACY The processes of communications and advocacy may be seen as much the same thing,and in fact they share many elements and often complement one another. But the important difference is that advocacy is by definition targeted to address a specific issue and to achieve a particular outcome. That means a strategy for advocacy must be very rigorously and efficiently focused on that outcome rather than simply delivering general information or encouraging greater understanding and appreciation. At the same time, we have a powerful story to tell, both in terms of our capabilities in managing group gatherings under optimal conditions and of the key role we play – and will continue to play– in the economic recovery and renewal process that has become a primary global concern. In order for the industry to deliver its capabilities for driving the knowledge transfer, collective problem solving and networking that are required for economic and community restoration, business events must not simply be allowed – they must be encouraged, and receive priority and support from governments as part of the recovery process. Increasingly those are decisions being made at a local and regional level,even if they are under the guidance of broader national and international protocols. That means to be effective, advocacy must happen at a local level but local industry representatives with the insights, relationships and credibility to have the necessary influence. Advocacy – the process of making arguments to support particular decisions in favor of a group of stakeholders, in this casethe meetings industry, is notsomething many in the industry have necessarily considered to be part of their responsibility. COVID-19 has changed all that. The impact of the pandemic on our activities and prospects has been profound and the road to recovery will be a challenging one. WHY NOW? WHY YOU? We have a powerful story to tell, both in terms of our capabilities in managing group gatherings under optimal conditions and of the key role we play – and will continue to play – in the economic recovery and renewal process.
  • 13. How can PRS International Group help you?
  • 14. Sometimes some policies hamper the working professionals unexpectedly. Some policies which are uniform for every profession also create a hurdle in making some decisions. Some governmental policies are not according to the institution or its working. These policies which hamper the organizational decisions need to be changed or amended. ADVOCACY AND GOVERNMENT - LIAISONING PRS International group is a leading Media Conglomerate group in the country, introducing its new service of Public Advocacy and Government Liaisoning. PRS Intern atonal group helps you to raise your voice to the government by communicate your suggestions regarding policy discrepancy and policy amendment to the government and influence the decision maker for incorporating the suggestions. Liaisoning is a means of communication between two groups or the government. We help you to communicate your plans or ideas to improve the policy for the sector. Often it occurs that organizations suffer from certain governmental policies but don't know how to take action or appeal to the government for changes in these policies. They are unaware of the measures and steps they can take to resolve this. PRS International group helps you in taking the right step after recognizing the policy discrepancy. We help you to establish connections with the government or the concerned governmental bodies to reconcile these policy related matters. How can PRS International Group help you?
  • 15. THE PRS INTERNATIONAL GROUP OF COMPANIES TEAM BRINGS TOGETHER AN EXCEPTIONAL COMBINATION OF SKILLS IN POLICY RESEARCH AND GOVERNMENT ENGAGEMENT AS WELL AS PUBLIC RELATIONS AND MEDIA MANAGEMENT. OUR TEAM COMPRISES SENIOR INDUSTRY PROFESSIONALS, DOMAIN EXPERTS, RESEARCHERS, LAWYERS AND WRITERS FROM A WIDE RANGE OF BACKGROUNDS. OUR PUBLIC AFFAIRS (PA) PRACTICE COMBINES POLICY MAKING, REGULATORY AFFAIRS AND COMMUNICATIONS KNOWLEDGE TO DEVELOP AND EXECUTE CAMPAIGNS BASED ON RESEARCH AND INSIGHTS THAT INFORM IMPACTFUL STRATEGIES. AS POLICY AND POLITICAL DYNAMICS EVOLVE, COMPANIES ARE INCREASINGLY CHANGING THEIR APPROACH TO POLICY ADVOCACY TOWARDS A MORE STRUCTURED AND RESEARCH BASED ONE. WITH ETHICS AND COMPLIANCE BEING KEY, THE OLD MODEL BASED ON RELATIONSHIPS AND INFORMAL ENGAGEMENT TO ACHIEVE QUICK FIXES, HAS BEEN REPLACED BY ONE THAT USES COMPELLING EVIDENCE-BASED CONTENT TO CREATE AND NURTURE LONG TERM THINKING AND RELATIONSHIPS THAT LEAD TO SUSTAINABLE SOLUTIONS.
  • 16. ECONOMIC POLICY Our approach towards tackling economic issues places paramountcy on the grounded theory. The process involves data collection and analysis as a tool to present comparisons to and gaps in existing economic policies. 1 SOCIAL POLICY We believe in policy making which places emphasis on policy implementation based on ground reality and promotes involvement and participation of citizens on the grassroots level. 2 REGIONAL DEVELOPMENT Development for us is also a relative factor, rather than just an indicative one. Our modus-operandi remains distinct with an emphasis on rural development which lies on the principles of decentralisation and 'Self-Need, Self- Governance' 3 GOVERNANCE Our belief in Abraham Lincoln's principle of a government of the people, by the people, for the people' remains intact and relevant. We believe governance requires to be people- centric as they are the biggest stakeholders of the State and its work and thus decentralisation is a requirement of a healthy democracy. 4 Roadmap
  • 17. IMPACT ORIENTED PUBLIC ADVOCACY Research & Analysis Understanding policy impact and proposing alternatives In the ever changing policy landscape, we help clients visualise the implications of proposed legislation/regulation. We work with them to develop informed positions on key policy issues, find best practices from around the globe, and create policy alternatives that may be presented to law making agencies. ASSESSING, NAVIGATING AND MANAGING REGULATORY RISK Emerging markets pose significant political, business, regulatory and societal risks. We provide clients with real-time insights and analysis of complex regulatory, political, business and social developments. We help clients with expert assessments about the complex markets in which they operate and seek to grow. Our research-based inputs help clients understand key policy shifts and frame effective strategy for political engagement. Our research helps our clients evaluate strategies and opportunities for long-term, sustainable growth. ENGAGEMENT WITH STAKEHOLDERS Our stakeholders include bureaucrats, political parties, civil societies, trade associations, media, chambers, think tanks and institutes. In a global, complex and interconnected world, effective connection to diverse sets of stakeholders is essential for long-term success. We help our clients engage with such stakeholders to effect changes through education, dialogue and representation, increase their credibility and enhance the outreach of key messages.
  • 18. Policy consultation and Government outreach support Issues management and Advocacy Industry affairs Strategic media engagement We have an approach that can help promote and protect organisations. We work with our clients to anticipate issues, plan and respond to the emerging challenges at national, state and local levels. At the core of the offering is the ability to develop long term relationships and maintain constant engagement instead of an ad-hoc approach. Our service areas include a host of offerings:
  • 19. AGENDA BASED ADVOCACY CAMPAIGNS Building powerful messaging to engage with the audience We help clients and partners build thought leadership by communicating effectively about things that matter. We design communications and advocacy strategies to leverage traditional and new media to bring focus to policy issues. We also create innovative outreach programs to build resonance with stakeholders. We consult clients on various ways to manage public perception of their company and its performance through integrated advocacy campaigns that help communicate the client's agenda, abilities and vision. This helps our clients effectively control the message and the medium. STAKEHOLDERS MAPPING & PERCEPTION AUDIT Scanning the policy landscape with active stakeholder mapping We help clients and partners stay ahead by keeping track of the evolving thinking and policy developments that are likely to affect their sector. We also assist them in identifying key influencers and decision makers to help create an enabling ecosystem. At the heart of our collective approach to public affairs and government relations lies a determination to seek the common ground between our clients’ objectives and the wider public interest. We support clients approach policymaking from an evidence-based perspective. We identify, understand, prioritise and effectively engage with key stakeholders who matter most to clients. We advise clients on ways to manage public perception of their position and performance through integrated advocacy and strategic communications campaigns.
  • 20. ISSUES & REPUTATION MANAGEMENT We communicate the client's vision, knowledge and abilities to key stakeholders through a set of activities - senior media management, message development, relationship building, thought leadership platforms etc. As experts in political and regulatory processes, we advise leading businesses and organisations on how to navigate complex policy landscapes and address regulatory challenges. We do this by creating a competitive advantage through sustainable policy change at the intersection of public and private interests. GOVERNMENT TENDER TRACKING Tracking RFI and Tenders issued by the Central & State governments as well as Public Sector Units on behalf of our clients. Our tracking is customized to suit a client's unique requirements. CORPORATE DUE DILIGENCE In markets like India, where regulatory policies are uncertain and the investment risks high, the need for due diligence is immense, and we at PRS International Group of Companies understand this and provide due diligence which helps our clients evaluate opportunities and counter risk We provide a wide range of services including assessing and managing regulatory risk, engaging with stakeholders, designing agenda- based advocacy campaigns, stakeholder mapping and perception audits, managing issues and reputation and conducting corporate due diligence. The company is known for its results-oriented approach and high ethical standards. We push ourselves to exceed client expectations, helping them anticipate and overcome any unexpected regulatory and public hurdles. We also have the capacity to deliver end-to-end strategic advocacy campaigns, including media and NGO relations. Our team consists of experts with extensive backgrounds in regulatory and industry bodies, government organisations, academicians and media, all with experience of policy engagement. We work at federal, state and municipal levels.
  • 21. Practice Areas Banking & Financial Services Competition & Antitrust Digital & Tech International Green Transition, Energy & Industrials Healthcare, Life Sciences & Wellbeing Trade & Investment Transport, Travel & Logistics
  • 22. 1 2 3 There are many steps in creating and delivering a strong advocacy effort and each must be developed in the context of local needs and priorities with which you are most likely to be aware. However, here are some overall principles you should consider as you assemble your initiative: TAKING ACTION ALIGN THE LOCAL INDUSTRY A lot depends on who you are being seen to represent. Even if you are a major player in your community, your voice alone will not be as powerful as being able to confirm you are representing the collective interests of the entire sector. Governments are most likely to act if they believe there are no dissenting groups with conflicting perspectives. Sometimes such an entity already exists in the form of a local industry association or alliance. If not, job number one is to create such an entity and secure the participation of as many industry representatives as possible. This will not only enhance your credibility, it will also bolster your resources. At the same time, it will also ensure there is a vehicle for resolving any differences of opinion that exist or may arise,ensuring you can demonstrate a united front. CONNECT WITHLOCAL USERS AND BENEFICIARIES Your messages will always be more powerful if they are re-enforced by others in the community that are seen to endorse what it is you are saying. Often these will be the organizers and beneficiaries of business events and professional association engagements, i.e., the professionals, business leaders and academics you may be interacting with on a regular basis.They are also likely to have different networks in the community, which means they can help access decision makers and other supporters less accessible to you and your immediate colleagues. If they can participate in your advocacy activities directly, this is great. If not, even being able to include a quote from them in your presentation or materials will help illustrate the breadth of your impacts in the larger community – and that support for your work will be seen and appreciated by a much wider audience. LEVERAGE OFF EXISTING PROGRAMS It’s always an easier “sell” if what you are proposing can connect to or leverage off of an existing program or funding mechanism. In such a case, most of the required thinking and decision making has already taken place and it is thus easier for authorities to accept what is simply an extension of an existing policy or program rather than something entirely new. In a similar way, if what you are seeking can be presented as an enhancement of an existing program that will make that program even more widely impactful, this will likely get a better reception than if it is seen as being something required because of a gap in government policy.
  • 23.
  • 24. This is our plan as we build a product accessible on all devices. CREATING CONTENT Adapt Your Messaging for Local Relevance Having said that, high-level messaging around the industry as a whole will not be enough in itself– to be effective, such messaging needs to be adapted to more directly address local issues, priorities and opportunities. Things to consider: • What are the biggest local challenges governments want to be seen to address, and how can the messages respond to these? • What are the (often stated)economic priorities for your area / region?How can you relate your messaging to support for these? • What specific community benefits (education, health care,employment) can you link to? • What is the current political agenda and timing, and are there potential announcements or profile opportunities you can tie to your messaging? Always remember to focus your messaging not on your own interests but rather on those of your target audiences, including the political aspirations and priorities of the governments you are approaching. The effectiveness of the message is always based more on how relevant it is to the recipient than to who is delivering it! Define the Key Messages In terms of messaging, clarity and consistency and consistency are everything – without these you will immediately lose your credibility. Precision is also key: you must be clear as to exactly what you’re asking for; what it will accomplish and how it will complement overall government priorities (which may be very different from yours). There are many voices competing for attention these days and an absolutely clear message will help you stand out in the crowd more effectively. Your messages should be articulated in detail and committed to a document, not only to make sure there is no ambiguity but to enable them to be communicated to others for their own use without risking inconsistencies. There is no need (or typically the time) to start from zero. Sample messaging around the Meetings Industry is readily available online and from industry associations – the PRS International is a good example– and can be adopted as a starting point instead of needing to re-invent these entirely.
  • 25. Clarify the “Ask”: What Exactly Are You Looking For? As strange as it may seem, this is one of the biggest flaws in many approaches to local authorities – the need to be absolutely clear what you are asking for and how it can best be achieved. It isn’t enough to promote your benefits and leave it to your audience to figure out how they can support you – it needs to be spelled out in detail including both what is needed and how it can best be delivered, based on your in-depth understanding of the industry and how it works. This may require more research – how funding programs work, what regulations may apply to a proposed solution, what any formal government positions may have been taken with similar sectors – but is far more likely to produce a positive and timely outcome. Again, the key here is to not simply identify problems but put forward actionable solutions. There is no reason to think decision- makers will have the time or inclination to develop responses to the issues you raise, and even if they did, you might not be happy with what they came up with! By far the better approach is to create those solutions yourself and then have the rationale to defend them as part of your overall messaging. Identify Key Decision-Makers and Influencers Once again, a distinction in advocacy is the need to precisely define who will be making key decisions and target these groups and individuals as a priority. At the same time, it is also important to determine those who may influence such decision makers, either formally (i.e., advisory bodies, health authorities) or informally (advisors, lobbyists, associates) and consider what role they might play. Sometimes such influencers may be part of those you would consider to be industry supporters, in which case such individuals can be of even greater value. In any event, such an analysis will reduce any wasted efforts and ensure activities are focused where they will do the most good. Knowing clearly who are the target audiences is also the key to fine-tuning your messages; when you know who you are targeting, it is much easier to determine how best to shape your arguments to address their interests and priorities. This is our plan as we build a product accessible on all devices. STEPS
  • 26. Our technology-driven public affairs solutions spark conversations, effect change and shape electoral, legislative and regulatory environments. By leveraging insightful data and powerful personal connections, we amplify the voices that matter to influence the people that matter. RAISE AWARENESS ADVOCACY IN ACTION
  • 27. CONCLUSION One of the first things your key audiences are likely to ask is how what you are proposing compares with what’s goingon in similar jurisdictions under the same kindof circumstances. This is what will help give them the confidence they need to see how what you are proposing is in fact also understood and being actedupon elsewhere in the world. Your interactions with colleagues, industry media and industry associations should help you prepare for this,but so too are resources like the PRS International Group webinar which brought together more than 30 industry leaders in a collective discussion of industry potential for driving economic recovery, supported by global expertise from outside the industry itself. The key here is to anticipate the question and to be prepared to respond as a part of your initiative. Create Context Maintain Consistency Once you’ve decided on your messages – recommendations, for example, or the strategies you are proposing for solutions to key issues, it is absolutely essential to make sure those messages are consistent across all communications. This is certainly the case with a particular audience– local government, for example – but it is equally important in communications between various levels of government. These typically communicate with one another – often formally, via task forces and special committees established around a key policy area – and if inconsistencies are noted,it will seriously damage everyone’s credibility. At the very least,it will lead to confusion – and confusion to delay, which is the last thing we need when events are unfolding so quickly. This is another good reason for the requirement for the industry alignment as noted above – part of any alliance must be an agreement to stick to messaging once this has been agreed upon. If there are differences of opinion, make sure these are addressed in advance – so that when the messages rollout, they are seen to be solid and unanimously adopted.
  • 28. PRS International Group of Companies NEXT STEPS Document the Results Provide Feedback to Stakeholders Develop a Schedule For Follow-Up It goes without saying that the results of any discussions should be well documented to ensure there are no misconceptions about what was communicated and what was agreed. Bear in mind that depending on timing, whoever initiated contact and delivered the initial information may not be the one to follow up so this kind of documentation is also an important part of maintaining consistency over what may be an extended period with different players. Communicate with both your immediate industry group and any supporters to again ensure consistency and at the same time provide encouragement and motivation. This is also the time to resolve any issues that may have become apparent in discussions and to make any adjustments that may be necessary. There is a tendency to let things drift once the initial presentation is made and this can undermine whatever may have been achieved. It is thus worthwhile creating a formal schedule for ongoing action and ensuring all the required elements are dealt with in a regular and timely manner. This should include all updates and new information as well as tracking of subsequent actions that must be taken to maintain awareness and momentum.
  • 29. Your Expertise Is Needed Advance a proactive policy agenda Influence Others Building on success we believe that “clear” communication is the basic foundation of successful business Advance the Field A commitment to excellence Make community better When an issue arises that affects the industry, PRS International Group of Companies is there.
  • 30. AN ONGOING PROCESS Once again, keep in mind that while everything you do at this particular point is likely to be primarily aimed at achieving permissions and support for re-opening, the communications and advocacy process is a long-term investment and should not be abandoned if and when pandemic-related conditions improve— the communications and advocacy process is a long-term investment and should not be abandoned if and when pandemic-related conditions improve. The overall goal of enhancing the appreciation by governments and communities for what we do and bring as an industry will be undiminished once the current crisis has eased or passed in fact, it may be more important than ever as indebted governments begin the formidable task of ramping up their economies. It should therefore instead be seen as an ongoing effort that will render you better prepared for whatever happens in the recovery process and beyond. Ongoing communications is a necessary investment and not one to be ignored until there is a sudden need – in fact, if you wait until there is a crisis to start your communications it’s likely already too late! Governments change, issues and priorities change and contacts change – it’s only by considering communications and advocacy as a core part of your ongoing operations that you can maintain a state of readiness for whatever challenges (and opportunities!) the future may bring.
  • 32. Contact USA OFFICE PRS International Group of Companies 1717 N STREET NW, SUITE 1 Washington, District of Columbia 20036 washingtonDC@governmentadvocacies.com @PRS Advocacy www.governmentadvocacies.com We thank you for your continued support in our efforts to contribute to the PRS International Group of Companies