26th October Media140 London http://www.media140.com GlamMedia Keynote Slides Bernard Desarnauts @bernard_d

1. Bernard Desarnauts @Bernard_D The Real Time Web Show Me The Money

2. The Story of Glam Helping Create Desire for Emotional Brands

3. Google & Web 2.0 have fundamentally changed digital “Media” Long-Tail & Mid-Tail Growth of Blogs, Indy Sites, Social Profiles Ever-Fragmentation of Content Over 200 Million Niche sites Decreased relevance of “Classic” Web (Portals & Sites) Decreasing share of time Fragmentation of Traffic Search = Topics, Articles as Landing Pages Where is the Audience?

4. The Power of Distributed Media Portals Mid & Long Tail Targeted & Specific Glam Distributed Media Model Delivers the Reach of the Portals with the Brand Engagement Level of highly relevant & contextual mid and long tail publishers Brand Engagement Lower Higher

7. Tinker: Glam’s Social Media Platform Nascar Inauguration Fashion Week People Follow people Inauguration Mamma Mia! Political protest Art show LOST Wine tasting Fashion Week New Opera Nascar Jazz show Demo conf. LOST Inauguration Events LOST Nascar Inauguration Follow topics

13. Tinker Streams: Distribution by the Brand

15. Tinker pulls conversations from multiple sources (including Twitter, Facebook and FriendFeed) to allow for diversity and curation in the conversation stream. Diversity in Content Tinker has already made significant investment into aggregating content from various sources – so you don’t have to. Operational Costs Tinker’s Competitive Advantage Twitter Search doesn’t show more than 1500 tweets or those older than 9 days. Tinker does not have these limitations and pulls a larger social conversation set than other applications. Overcome Limitations

16. Tinker’s content filtering system scans each conversation against approved/ unapproved keywords and removes posts that don’t match the criteria. Content Filtering Brands and conference/ event organizers can moderate conversations, including removing unacceptable posts. Content Moderation Tinker campaigns can include a unique set of social conversation analysis report related to your brand. Who is talking about your brand; and, how, what where and when are they talking about it. Tinker Insights Tinker’s Competitive Advantage

17. Create unique channel widgets/modules containing events/topics specific to their needs. Creating Events Twitter and the Twitter API can be unstable. Tinker has built infrastructure that ensures updates of real time conversations, even if Twitter is down. Scalability Tinker’s Competitive Advantage Tinker allows you to incorporate various media types like pictures from Flickr, video from GlamTV or Youtube, UStream, & Kyte, and music from Last.fm, and other sources. Multimedia Experience

19. Tinker and MSNBC

20. Vodafone UK

21. Disney, UP (The Movie)

22. Toni & Guy and London Fashion Week

24. @Bernard_D