In the following sections, we look at 24 reasons why you might want to consider using Snapchat as a good business strategy.

1. Presentation by Marie-Eva BB Volmar for webb24h.com
24 Reasons Why
Snapchat Is
A Good Business
Strategy

2. Snapchat is better known than Pinterest or Linkedin.
In the recent years, awareness of Snapchat among
Americans grew from 60% to 71%.
1. Popular Media

3. Snapchat has more users than Twitter or Pinterest or
Linkedin. 23% of smartphone users worldwide are
on Snapchat.
2. More Users

4. Snapchat grew as much in one year as Twitter has in
4 years combined. Snapchat is now in second
position across the entire United States, with 8% of
Americans saying Snapchat as the place they visit
most.
3. Snapchat Growth

5. Snapchat is the second most popular social platfor
m among Millennials between the age of 12 and 34
years old. 26% of them use it as opposed to only
17% use Instagram.
4. Age Group

6. In the past year, 10% of the entire population of soci
al media moved from Facebook to Snapchat as their
platform of choice.
5. Migration

7. Snapchat ranks as the most popular social media
site among young adults. In the beginning of 2017,
Snapchat reported 166 million daily active users
worldwide.
6. Active Users

8. According to research, 41% of mobile users between
18 and 24 years use Shapchat daily.
7. Daily Users

9. Snapchat users visit the platform approximately 12
times a day and spend about 20 minutes every day
on average.
8. Time Usage

10. 65% of the snapchat community upload more
photos than videos. Approximately 8,796 photos are
shared on Snapchat every second.
9. Photo

11. According to study, about 70% of Snapchat users
are female and approximately 50% are males.
10. Gender

12. More than 25% of UK smartphone users are on
Snapchat and 50% are from Norway. Europe
accounts for 53 million daily active users.
11. Europe

13. Recent statistics demonstrate that active Snapchat
users visit the platform at least 18 times every day.
12. Frequency

14. According to Research, Snapchat reaches 11% of
Total US Digital population.
13. Digital Reach

15. Current statistics data found that the average
revenue per snapchat user is about two dollars in
North America.
14. User Revenue

16. Snapchat users watch over 10 billion videos per day.
Snapchat’s advertising tool, Snap Ads, offer
companies a great way to create and share mobile
video ads. On average, 60% of Snap Ads are
watched.
15. Snap Ads

17. Snapchat is the most-used social media platform
among 12 to 24-years-olds. By 2020, Millenials are
expected to spend $1.4 trillion every year.
16. Demographic

18. A Geo filter delivered to a national audience will
typically be seen by 40% to 60% of daily Snapchat
users.
17. Business Reach

19. Current data suggests that sending messages and
photo snaps are the most popular Snapchat
activities among active users worldwide.
18. Activities

20. Studies on online behavior found that vertical
videos are watched 9 times more than horizontal
videos on Snapchat.
19. User Content

21. According to Statista, there are 173 million daily
users worldwide.
20. Worldwide

22. A recent Business Insider research found that
Snapchat users spend an average of 24 seconds
looking at company brands advertisements.
21. Brands

23. According to a recent survey, 55% of Snapchat
users report that they follow one or more brands or
businesses on the platform.
22. Following

24. More than 50% of Snapchat users will open a
company brand's story, and more than 85% of them
will watch the entire story.
23. Story

25. According to Snaplytics, 64% of new brand followers
will search for brands by the username, while
approximately 25% will use Snapcodes and less
than 10% will use deep links.
24. Search

26. Thank you
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