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Social Media 101
- 1. SOCIAL MEDIA: MAKING FRIENDS IN A BRAVE NEW WORLD Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey
- 2. Overview What and Why? So many options… Four strategic steps: Listen Guide Content Manage Questions?
- 3. What is social media? It’s about connections. Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information. - Tufts University
- 4. Why do we use social media? It’s where the people are! Easy to share messages. Key for crisis communication.
- 5. Why do we use social media? It’s where the people are!
- 6. Why do we use social media? Easy to share messages. Smart phones Fast Search by hashtags
- 7. Why do we use social media? Key for crisis communication.
- 8. Why do we use social media? Key for crisis communication.
- 10. So many options… Facebook 67% LinkedIn 20% Twitter 16% Pinterest 15% Instagram 13%
- 11. Facebook
- 12. Facebook
- 13. Facebook
- 14. LinkedIn – Personal Profile
- 15. LinkedIn – Company Profile
- 17. Twitter
- 18. Twitter
- 19. Twitter
- 20. Twitter
- 21. Pinterest
- 22. Pinterest
- 23. Pinterest
- 24. Pinterest
- 25. Pinterest
- 26. Instagram
- 27. Instagram
- 28. Instagram
- 30. First…Listen Follow similar organizations. Consider who your target audience is. What do they want to hear from you? Meet them at their medium.
- 31. First…Listen
- 32. First…Listen
- 33. Second…Guide Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal - Mayo Clinic’s 12 word social media policy
- 34. Second…Guide
- 35. Second…Guide
- 36. Second…Guide (Employees) 1. 2. 3. 4. 5. 6. 7. 8. Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential information - Mashable.com “Social Media Policy Musts”
- 37. Second…Guide (Consider) 1. 2. 3. 4. 5. 6. 7. 8. Do we need to archive? Where is our policy posted? Can employees access from work? Mobile devices? How fast will we respond? Do we have hours of operation? Who will post? Who will be admins on the account? What will we do if…
- 38. Third…Content
- 39. Third…Content
- 40. Third…Content
- 41. Third…Content
- 42. Third…Content
- 44. Third…Content - Use Facebook questions to answer multiple choices Ask people to fill in the blank “I love Haines because…” Create short videos (Instagram) Share a news article and ask opinions Interview/profile employees Recent research? Share results! Create an infographic Use an app like PicStitch Host a contest Share info from other users Post historic photos Turn over to an employee
- 45. Fourth…Manage
- 46. Fourth…Manage Consider: HootSuite, Sendible, Sprout Social Be sure to include: Schedule posts Connect multiple social media accounts Shorten URLs Provide analytics
- 47. Fourth…Manage (Schedule) Come up with a plan. Schedule it out. Create themes. #Travel Tuesday #ThrowbackThursday #FollowFriday
- 51. Fourth…Manage (Schedule) Remember: If you have a crisis…stop your scheduled posts.
- 53. Fourth…Manage (Connect Multiple Accounts) Word of caution: Don’t mix personal and professional accounts.
- 57. Fourth…Analytics Set regular reporting dates Evaluate what is working best
- 58. Fourth…Analytics
- 59. Fourth…Analytics
- 60. Fourth…Analytics
- 62. Questions? Meadow Bailey / meadowbailey@me.com Twitter: @meadowbailey / LinkedIn: meadowbailey