Women's representation in bangladeshi TV Advertisement

1. Representation of women in Bangladeshi TV
Advertisement
Course code & Name: WGS304; Gender, Media &
Communication
Presented to
Ishrat Khan Barsha
Assistant Professor
Dept. of Women & Gender Studies
University of Dhaka
Presented by
Mehedi Hasan Shamim
3rd Year, 5th semester
Class roll: 12

2. Contents
 Introduction
 What is Advertisement
 Purposes of Advertisement
 Women in TV Advertisement
 Comparison of women’s representation in TV Advertisement
 Irrelevant representation of women in TV Advertisement
 Recommendations
 Conclusion
 References

3. Introduction
Women are shown in advertisement are too often “only
housewives” dependent on men; sex objects, passive and not
involved in making major decisions.
The roles which women portray in advertisements have been
the subject of much public criticism.

4. What is Advertisement
 A form of marketing communication
 Action of calling something to the attention of the public
especially by paid announcements.
 A picture, short film, song, etc. that tries to persuade people to
buy a product.

5. Purposes of Advertisements
 Introducing Products
 Creates ground for personal selling
 Creates image for the product or services
 Increasing market
 Builds goodwill

6. Women in TV Advertisement
Women are usually represented in Bangladeshi TV advertisement
as –
Symbol of Beauty's
Mother and Cook
Sex objects
Women are inferior to men etc.
Sometimes women are also represented as irrelevantly in TV
advertisement.

7. Women are represented as symbol of beauty

8. Women as Mother & Cook in Advertisement

9. Women are sex object in advertisement

10. Women are shown as more interested in sexual
intercourse than man; really it’s insulting for women

11. Representation of women in same products
advertisement from decade to decade
Before 2000 After 2000

12. Irrelevant representation of women in TV advertisement

13. Recommendations for women’s representation in TV
Advertisement
o To make gender sensitive advertisement
o Should not use women in sexual products advertisement
o Make Suitable advertisement for products
o Irrelevant representation of women in advertisement should be
excluded

14. Conclusion
Man likes to imitate others. Moreover media has a great influence
on society. So women’s representation in advertisement is a crucial
issue for our society. As per as possible we should represented the
women as positively in TV advertisement. It can be bring a great
change in our society.

15. References
 www.dailymail.co.uk accessed on 08 May, 2015
 www.youtube.com accessed on 08 May, 2015
 www.wiki.org accessed on 09 May, 2015

16. Thank You All