“To study the consumer behavior or attitude for purchasing mobile handsets”

1. Welcome To My Presentation

2. “To study the consumer behavior or attitude for
purchasing mobile handsets”

3. Introduction
This study was conducted on behalf of different mobile brand handsets
and was carried out in Patuakhali Science and Technology University.
During the study I have visited to the respondents who are currently
using and used in the past the various mobile handsets of some branded
companies. Each respondent has given his feedback which can be help
to identify the consumer behavior for purchasing different mobile
handsets.

4. Purpose of the Study
 To identify the attitude of consumer toward purchasing mobile handsets
 To identify the factors affecting the purchase decision.
 To find the attributes which influenced the customers in selecting
particular mobile handsets
 To know the consumer preferences and choices.

5. Consumer Purchases Behavior
The main aim of marketing is meet and satisfy target
customers need and wants buyer behavior refers to the
peoples or organization conduct activities and together with
the impact of various influence on them towards making
decision on purchase of product and service in a market In
my survey, most of the respondent choose the favorite brand
in the market that’s are easily available at their hand. Now a
days consumers are easily motivated to purchases new brand
mobile handset because of low price, new offer and the
features that are almost same.

6. Factors Considered for Purchasing mobile handsets
 Brand name
 Style
 Browser of Internet
 Take photo
 Multimedia
 Calls
 Infotainment
 Connected
 Price or Offers
 Availability in store
 Mobile battery

7. Conclusion
Consumer behaviors are very complex and dynamic to
constantly changing. Customer says one thing but do
another. They may not be in touch with their deeper
motivations. They are responding to influences that change
their mind at the last minute. So marketers try to understand
their need , motives, perception, and attitudes so that they are
loyal to a particular brand and stay with the brand.

8. Thank you all