The gift card is trendy for holiday sales and present PPT depicting statistics regarding it beautifully to give insights to Magento merchants who wish to leverage holiday seasons.

1. Holiday and Gift
Card Statistics
that
Online Merchants
Should Know
Prepared by: M-Connect Media
Magento Development Company

2. What is Holiday Season?
Holidays are known to bring friends and families together, and
gifts are lubricants to smooth the process.
Holiday season is the best days of years for both online
merchants and customers as well. By Offering gifts and discounts
on shopping, increase the customer loyalty and engagement.

3. A gift card also called Voucher card or Gift Certificate is a in
stored-value money card usually issued by online shop owner or
retailer to be used as an alternative to cash for purchases within
their particular store to make customers happy and satisfy.
Make your online shoppers happy this holiday using Gift Card
Magento 2 Module by M-Connect Media.
What is Gift Cards?

4. Numbers of Gifts Purchased during
Holiday Seasons
22
23.1
21.5
18.2
16.8
14.7
12.8 12.9 13.4 13.7 13.9
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
No. of gifts
Numbers of gift purchase trends showed a sharp decline
up to 2012 but remained stable afterward.

5. What does it Mean?

6. Gift Buying during Holiday Sales
(% of respondents)
In a survey, Clothing and gift cards are on the top of the buying list of holiday
shoppers.

7. Who are Buying Gift Cards?
According to NRF (National Retail
Federation) data in 2014:
• 55% men buy gift cards.
• 70% women buy gift cards.
• 45% senior citizens (65+) buy gift
cards.
• 85% millennial (25-34) buy gift
cards.
55%
70%
45%
85%
GIFT CARD BUYERS IN %
Who Buy Gift Cards
(In %)
Men Women Seniors Millenial

8. Where Buyers Buy Gift Cards?
According to giftcards.com:
• 31% in Malls to buy gift cards.
• 27% of Websites to buy gift cards.
• 27% in-person in-store to buy gift
cards.
• 16% in a restaurant or on its
website to buy gift cards.
31%
27% 27%
16%
0%
10%
20%
30%
40%
Gift Card Buyers in %
Where Shoppers Buy
Gift Cards (In %)
Malls Online sites
In-store In-restaurant
Linear (Malls)

9. The USA online consumers spending on
Gift Cards in past 12 months
Packaged Facts, a consumer research division of
MarketResearch.com have revealed following facts
regarding gift card spending in 2016.
According to the report, the overall spending was $46
billion on gift cards, and the majority of spending was
during holidays.
• Nearly $28 billion spending on gift cards for others.
• $11 billion on gift cards for self-gifting.
• $7 billion on gift cards for employees (by the
employers).

10. $28
$11
$7
$0
$5
$10
$15
$20
$25
$30
To Others Self-gifting To Employees
Americans spending on gift card last
year (In Billion)
Gift Cards Spending

11. • $9 billion gift card spending on Christmas.
• $7 billion gift card spending on Birthdays.
• $3 billion gift card spending on miscellaneous
occasions like "rewarding someone," and "to
say thank you.“.
Spending on Gift Card for Different
Occasions

12. $9
$7
$3
$0
$1
$2
$3
$4
$5
$6
$7
$8
$9
$10
Christmas Birthday On Miscellneous
Occasions
Spending on Gift Card for Different Occasions(In
Billion)
Gift Cards Spending

13. Spending on Gift Card by Age Groups
• $7 billion spent on gift cards by 25-34 age
group, which was 26% of total.
• $6 billion spent by 35-44 age group.
• $4 billion spent by 18-24 age group.
• $3 billion spent on self-gifting by all age groups.

14. $7
$6
$4
$0
$1
$2
$3
$4
$5
$6
$7
$8
25-34 35-44 18-24
Spending on Gift Card for Different Occasions(In Billion)
Gift Cards Spending

15. Gift Card Sale Statistics
• In 2007 total amount spent by consumers on gift
cards was $97 billion.
• In 2009 it went down and was $91 billion.
• From 2010 to 2015 it went up steadily from $99
billion to $130 billion.
It is projected that it may touch more than $149
billion in 2017 with 54% increase from 2007 and e-
gifting may touch $14 billion in 2017.

16. $83.00
$97.00
$91.00
$87.00
$91.00
$99.00
$107.00
$118.00
$124.00
$130.00
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Consumers Spent on Gift Cards (In Billion)
Average

17. Amount of Money Consumers Spent on
Gift Cards during Holiday Seasons
• In 2007 average amount spent by consumers on gift cards
was $146.20 while average per card was $39.20.
• In 2008 it went up and was $156.20 for overall average
while $42.00 for average per card.
• In 2011 and 2012, it remained nearly $155 for overall
average while nearly $43 for average per card.
• In 2014, it went up and remained $172.70 for overall
average while $47.90 for average per card.
It indicated highly rising trends and projected that it might
touch more than $200 for overall average and $60 for average
per card.

18. $146.20 $156.20 $147.30 $139.90 $145.60 $155.40 $156.90 $163.20 $172.70
$39.20
$42.00
$40.50
$39.80 $41.50
$43.20 $43.80
$45.20
$47.90
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
2006 2007 2008 2009 2010 2011 2012 2013 2014
CONSUMERS SPENT ON GIFT CARDS DURING HOLIDAY
SEASONS
Average Average per Card

19. Gift Card Likeness
Gift Cards
as a
Gifting
Option.
In 2014, 37%
hoped to
recieve gift
cards.
In 2015, 52%
admitted
gifting cards.
In 2016, 58%
adults like to
recieve gift
cards as gifts.

20. Self-gifting Trends among the USA Gift
Card buyers
According to giftcards.com:
• Up to 2012, the self-gifting trend was on the
rise, but slightly declined in 2016.

21. Gift Card Storage Preferences
Storage
Preferences
for Gift
Cards
46% carry
physical
gift cards
14% stores
on mobile
wallet
40% use
both
options

22. 6% Americans by Gift
Cards for Self-gifting
45% to qualify
for discounts
or deals
35% to stick
with a budget
36%
40%
43%
50%
46%
0%
10%
20%
30%
40%
50%
60%
Self-gifting in %
Self-Gifting
2012 2013 2014 2015 2016

23. Reasons for Consumers to Buy Gift Cards
• Gift cards offer freedom of
gift selection.50.4%
• gift cards are easy & fast to
buy.24.7%
• Need not to worry of
returning.5.6%
• Easy to mail.5.6%
• gift cards helps to stick
with a budget.5.2%
• To grab incentive come
with gift cards.4.4%

24. Reasons for Online Merchants to
Sell Gift Cards

25. M-Connect Media has created gift card extension. It is for online merchants to
leverage gift card mania, which used to prevailing among the shoppers during the
holiday season like Thanksgiving Day, Black Friday, Cyber Monday and Christmas. It
allows merchants to optimize sales and revenues by easy settings.
Get the best promotional Mconnect Gift Card Magento 2 extension at
https://www.mconnectmedia.com/gift-card-magento-2.html
You can call us on +1 319 804-8627 or mail us on cs@mconnectmedia.com for more
details.
Want to Increase your eCommerce Sales using
Gift Card?

26. Bibliography
• https://www.vantiv.com/vantage-point/smarter-
payments/payment-trends-2016-holiday-shopping
• https://smallbiztrends.com/2016/11/small-business-gift-
cards.html
• http://www.incentivemag.com/Gift-Cards/Retail/$46-
Billion-Spent-on-Gift-Cards-in-2016-Packaged-Facts/
• https://ejgiftcards.com/10-surprising-gift-card-statistics/
• http://www.mpellsolutions.com/8-gift-card-statistics-you-
need-to-know/
• https://www.shopkeep.com/blog/gift-card-benefits#step-
1
• https://websitesetup.org/holiday-ecommerce-marketing-
statistics/