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EUROPE REACHING THE AMERICAN MARKET MARGARIDA COLET MAPE TURISMO Y SALUD EUROPEAN MEDICAL TRAVEL CONFERENCE 2010
TRIPS RELATED WITH HEALTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDICAL TRAVEL MARKET AND USA IN THE SCENARIO GALLUP SURVEYS PublishEed May 18th 2009 : …” A recent Gallup Poll finds that up to  29% of Americans would consider travelling abroad for medical procedures  such as heart bypass surgery, hip or knee replacement, plastic  surgery, cancer diagnosis and treatment, or alternative medical care…” Published March 18th 2010: USA has a population of 50 million people without an insurance. This number reaches 85 million when adding uo the ones that have limited coverage.(underinsurance) DELOITTE “ More than 750.00 Americans left the country last year 2008 to access less expensive or unavailable medical treatments, a number projected to grow to six million by 2010”
TODAY’S SCENARIO ,[object Object],[object Object],[object Object],[object Object],CONSEQUENCES All above considerations mentioned: USA estimations have been revised and have fallen. ? 1.621.000 878.000 540.000 AFTER crisis   6.000.000 750.000 BEFORE crisis 2.012 2.010 2.008 ESTIMATION
OTHER CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEMAND CHARACTERISTICS – DESTINATION SELECTION ,[object Object]
PRICE RANKING LIST ( HIP REPLACEMENT ) *  Europe is considered value 100 in the Medical Travel market. 60% EU 7 76% ASIA 6 81% ASIA 5 83% EU 4 93% EU 3 93% ASIA 2 100% EU 1 VALUE * AREA POS. 31% ASIA 19 33% ASIA 18 33% ASIA 17 33% ASIA 16 51% AMERICA 15 52% ASIA 14 52% ASIA 13 55% AMERICA 12 55% AMERICA 11 57% ASIA 10 57% ASIA 9 60% AMERICA 8 VALUE AREA POS.
DEMAND CHARACTERISTICS – DESTINATION ELECTION ,[object Object],[object Object],EUROPE
ACCREDITATIONS Evolution ISO  EFQM  GOVERNMENT ACCREDITATIONS 100,0% 241 TOTAL 22,4% 54 EUROPE 7,9% 19 AMERICA 43,2% 104 ME - MED SOUTH 26,6% 64 ASIA % TOTAL JCI - HOSP 100% 75% 25% % 241 181 60 TOTAL 100% 50% 50% % 54 27 27 EU 100% 79% 21% % 19 15 4 AMERICA SUR 100% 87% 13% % 104 90 14 OM - SUR MED 100% 77% 23% % 64 49 15 ASIA TOTAL 2006--> -->2005 JCI - HOSP
ACCREDITATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],100,0% 794 TOTAL 41,4% 329 PUBLIC 20,4% 162 OTHER 38,2% 303 PRIVATE % Nº HOSPITAL 330 PUBLIC 145 OTHER 91 PRIVATE AVERAGE BEDS HOSPITAL
DEMAND CHARACTERISTICS – DESTINATION ELECTION ,[object Object],[object Object],EUROPE ,[object Object]
LENGHT OF FLIGHTS TO EUROPE
DEMAND CHARACTERISTICS – DESTINATION ELECTION ,[object Object],[object Object],EUROPE ,[object Object],[object Object]
TOURISM IN EUROPE ,[object Object],NUM. TOURIST  TOURISM COMPETITIVENESS YEAR 2008- SOURCE OMT / WTO 5,24 Singapur 5,24 Australia  5,28 USA 5,28 Sweden 5,29 Spain 5,32 Canadá 5,34 France 5,41 Germany 5,46 Austria 5,68 Switzerland VAL COUNTRY 22,6 Mexico 24,9 Germany 25,0 Turkey 25,4 Ukrania 30,2 U.K. 42,7 Italy 53,0 China 57,3 Spain 58,0 USA 79,3 France MILION COUNTRY
TOURISM IN SPAIN ,[object Object],[object Object],[object Object],SOURCE: FRONTUR 36% 1,5 1,1 USA -12% 52,2 59,0 TOTAL VAR. 2009 2007 TOURISTS
DEMAND CHARACTERISTICS – DESTINATION ELECTION ,[object Object],[object Object],EUROPE ,[object Object],[object Object]
OFFER DESIGN ,[object Object],[object Object],Good Services, nearby or sourrounding areas to Hospital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OFFER IS NOT ONLY BASED ON PRICE
MANAGEMENT NETWORK WITH IT ,[object Object],[object Object],[object Object],Mobility:  -  Health information at hand ,[object Object],[object Object],IT Technologies use
QUESTIONS ,[object Object],[object Object],[object Object],[object Object]
SOME RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Presentacion Venecia

  • 1. EUROPE REACHING THE AMERICAN MARKET MARGARIDA COLET MAPE TURISMO Y SALUD EUROPEAN MEDICAL TRAVEL CONFERENCE 2010
  • 2.
  • 3. MEDICAL TRAVEL MARKET AND USA IN THE SCENARIO GALLUP SURVEYS PublishEed May 18th 2009 : …” A recent Gallup Poll finds that up to 29% of Americans would consider travelling abroad for medical procedures such as heart bypass surgery, hip or knee replacement, plastic surgery, cancer diagnosis and treatment, or alternative medical care…” Published March 18th 2010: USA has a population of 50 million people without an insurance. This number reaches 85 million when adding uo the ones that have limited coverage.(underinsurance) DELOITTE “ More than 750.00 Americans left the country last year 2008 to access less expensive or unavailable medical treatments, a number projected to grow to six million by 2010”
  • 4.
  • 5.
  • 6.
  • 7. PRICE RANKING LIST ( HIP REPLACEMENT ) * Europe is considered value 100 in the Medical Travel market. 60% EU 7 76% ASIA 6 81% ASIA 5 83% EU 4 93% EU 3 93% ASIA 2 100% EU 1 VALUE * AREA POS. 31% ASIA 19 33% ASIA 18 33% ASIA 17 33% ASIA 16 51% AMERICA 15 52% ASIA 14 52% ASIA 13 55% AMERICA 12 55% AMERICA 11 57% ASIA 10 57% ASIA 9 60% AMERICA 8 VALUE AREA POS.
  • 8.
  • 9. ACCREDITATIONS Evolution ISO EFQM GOVERNMENT ACCREDITATIONS 100,0% 241 TOTAL 22,4% 54 EUROPE 7,9% 19 AMERICA 43,2% 104 ME - MED SOUTH 26,6% 64 ASIA % TOTAL JCI - HOSP 100% 75% 25% % 241 181 60 TOTAL 100% 50% 50% % 54 27 27 EU 100% 79% 21% % 19 15 4 AMERICA SUR 100% 87% 13% % 104 90 14 OM - SUR MED 100% 77% 23% % 64 49 15 ASIA TOTAL 2006--> -->2005 JCI - HOSP
  • 10.
  • 11.
  • 12. LENGHT OF FLIGHTS TO EUROPE
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.