The document discusses how content is often an afterthought in website development projects, with the site being built first and content added later. However, this approach usually leads to problems like design bugs, incorrect content structure, and delays. Instead, the document argues for a content-first approach where content creation is scheduled from the beginning of projects and sample content is developed during design phases. Developing real content throughout the process helps ensure the design and development work considers actual usage scenarios and avoids rework.
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The Fundamental Issue
Most organizations think the site can be built first, and
then when ready, content can be slammed in at the end.
It just can’t be that hard right?
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Have a Plan up Front
• Before the Design
phase starts, your
content work starts.
• Use real content
always in all phases of
your projects
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Schedule Content Creation
It helps to have real content from many perspectives:
• Developers
• Designers
• PM, QA, Stakeholders
We tell our clients
we need 3 real
pieces of content
before a sprint
starts
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Who wins
Content First
• Scheduled
• Helps entire project team
stay on the same page
• Avoids project delays
• Thoughtful content
hierarchy / relationship
Content Last
• Causes development re-work
• Last minute
• Work effort always under
estimated
• Causes delays
• Adds un-needed stress
• Meta tags normally missed
• Social is an after thought
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One last thing to think about
Content is part of the experience we deliver - It’s not
separate. So why wait till the end?