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DIRECT TO EMPLOYER 
Narrow Networks in the 
“New Exchange World” 
September 2014 
Webinar
DIRECT TO EMPLOYER 
NARROW NETWORKS IN 
THE “NEW EXCHANGE 
WORLD” 
Suzanne Sentman 
Ernie Tsoules
ABOUT US 
Suzanne Sentman 
• HR Director 
• McKonly & Asbury 
Ernie Tsoules 
• Partner 
• Rhoads & Sinon LLP
DISCLOSURE 
This material and any accompanying remarks are provided for 
informational purposes only and nothing contained in either should 
be taken as a legal opinion or as legal advice.
TODAY’S AGENDA 
1. What is driving change in health care? 
2. What new business models are emerging for health care 
providers, plans and employers? 
3. What is a “Narrow Network” and “Direct to Employer” 
(“DTE”) ? 
4. Current Adoption of Narrow Networks and Private 
Exchanges 
5. Legal and Regulatory Issues
WHAT IS DRIVING CHANGE IN HEALTH CARE? 
1. First and foremost, cost and quality – we are first in highest health 
care cost and last in quality performance among industrialized 
countries! 
2. Affordable Care Act 
3. Consolidation at all levels – hospitals, physicians, health plans and 
employers 
4. Consumer driven, “retail” health care; High deductible plans 
5. Disruptive models reacting to all of the above-Walmart, Walgreens, 
CVS, Venture Capital, Price and Performance Transparency 
6. Public and Private Exchanges 
7. Payment and Delivery System Changes
WHAT NEW DELIVERY AND PAYMENT MODELS ARE EMERGING 
FOR HEALTH CARE PROVIDERS, PLANS AND EMPLOYERS? 
• Clinically Integrated Provider Networks and ACOs 
• Provider Health Plans 
• TPA Functions 
• Employer consolidation and self-insurance 
• Pay for performance instead of pay for value 
Quality Incentives and PCMH 
Shared Savings 
Bundled Payments 
Risk and Global Capitation (“PMPM”) 
.
WHAT IS A CLINICALLY INTEGRATED ORGANIZATION? 
Delivers care that is 
safe, timely, effective, 
efficient, equitable, and 
person-centered 
Aligns physicians and 
hospitals around a 
common purpose and 
supports a sustainable 
relationship 
Strives to eliminate 
health disparities among 
defined populations 
CIO
Collective responsibility for the health of a 
specific population, not just patients 
CIO 
Providers are paid for 
efficient and effective 
outcomes rather than 
paid for volume 
Providers collaborate 
for better quality & 
care efficiencies 
A CIO’S PURPOSE… 
CONFIDENTIAL-PROPRIETARY INFORMATION
PROCESS OF PROACTIVELY MONITORING AND CARING FOR A POPULATION 
CONFIDENTIAL-PROPRIETARY INFORMATION
WHAT IS A “NARROW NETWORK” AND “DIRECT 
TO EMPLOYER” RELATIONSHIP?
WHAT IS A “NARROW NETWORK”? 
• Tailored, tiered and high performance provider networks focused on quality and with substantially 
lower premiums by restricting network participation to the most effective/efficient providers and/or by 
having different deductibles, co-pays and coinsurance for providers in different tiers of the network. 
• Payment mechanisms can include performance based contracts, bundled care/episode payments, 
shared risks and savings, capitated budget with prices at 15% to 25% below PPO/HMO rates. 
• According to most plan sponsors, current narrow networks are selected based on quality and cost 
metrics, not simply price or FFS rates. 
• Akin to HMO networks of the 1990s, but now quality matters.
WHAT IS A “NARROW NETWORK”? 
• Original Narrow Networks focused solely on securing price (FFS rates) concessions from 
providers. Latest version focuses on “Value” - which includes reduction in overall health care 
costs across the health care continuum for an employee population, quality performance, patient 
satisfaction, wellness and well-being, care transitions, and addressing socioeconomic factors. 
• Clinically Integrated Networks (CINs) offer a strong foundation (access and market coverage, care 
delivery model, physician alignment) that can move the needle on quality and costs. Thus CIN can 
be a foundation upon which Narrow Networks can be built. 
• Geographic market or sub-market characteristics will drive size, structure, focus of what a Narrow 
Network looks like (payor or provider concentration, population demographics, employers needs, 
etc.)
WHAT IS A “DIRECT TO EMPLOYER” RELATIONSHIP? 
• A “direct to employer” or “DTE” relationship is one where an organized provider network (CIN, 
ACO, etc.) contracts directly with a self-insured employer to deliver care to all of that employer’s 
employees, rather than the employer contracting with a large health plan to serve as the 
employer’s TPA and network 
• A health plan as TPA will often also offer a narrow network product 
• Employer plan design influences the impact of a narrow network 
• The term “narrow network” has developed a negative meaning in the market, among employees 
and employers, since it infers a lack of choice for employees in selection of their health care 
providers-new branding is occurring around “select networks” or similar terms
MARKET EXAMPLES OF DTE NARROW NETWORKS 
• Banner Health 
 24 hospitals in 6 states 
 DTE and Public Exchanges 
• Cleveland Clinic 
 National Heart and Orthopedic Care 
 Large Regional Physician Groups 
 Lowe’s, Walmart and Other Similar Sized Employers 
• Aurora Health- Anthem Blue Cross 
 Provider-Payor Partnership (“Blue Priority”) 
 1500 physicians; 1.2 million patients; 15 hospitals; 160 clinics
MARKET EXAMPLES OF DTE NARROW NETWORKS 
• Imagine Health 
 Imagine Health is a builder of custom, high-performance teams of the highest quality 
providers for employers with large concentrations of employees in a single geographic area. 
 We are not a network 
 Working with Fortune 500 employers in markets across the country 
 Assistance with plan design, but do not provide TPA functions (claims processing; population 
health management) 
 IT, social media solutions, apps connecting employees with teams
CURRENT ADOPTION OF NARROW NETWORKS 
AND PRIVATE EXCHANGES
PUBLIC PERCEPTION OF NARROW NETWORKS
OVERVIEW OF EMPLOYER MARKET SIZE: SIZE MATTERS 
Census 2011 Data KFF 2013 Data KFF 2013 Data KFF 2013 Data 
Firm Size Category # Firms # Employees 
Avg 
Employees/ 
Firm 
% of Health 
Insurance 
Coverage 
# of Firms 
with Health 
Insurance 
Coverage 
# Employees 
with Health 
Insurance 
Coverage 
% in 
Self- 
Funded 
PLans 
# of Firms 
with Self- 
Funded 
Plans 
# of 
Employees in 
Self-Funded 
Plans 
% in 
High- 
Performing 
Provider 
Network 
# of Firms 
with 
Provider 
Networks 
# of 
Employees 
with 
Provider 
Networks 
3-199 Workers 4,918,906 45,221,894 9 46% 2,262,697 20,802,071 16% 362,031 3,328,331 23% 520,420 4,784,476 
200-999 Workers 52,082 16,168,700 310 63% 32,812 10,186,281 58% 19,031 5,908,043 22% 7,219 2,240,982 
1,000-4,999 Workers 7,622 14,410,822 1,891 67% 5,107 9,655,251 79% 4,034 7,627,648 32% 1,634 3,089,680 
5,000 or More Workers 2,281 37,411,422 16,401 58% 1,323 21,698,625 94% 1,244 20,396,707 33% 437 7,160,546 
4,980,891 113,212,838 2,301,938 62,342,228 386,340 37,260,730 529,710 17,275,685 
Notes: 
Total of 144MM people employed in the USA for 2013, of which 9MM are self-employed, and 22MM work in government.
OVERVIEW OF EMPLOYER MARKET SIZE: SIZE MATTERS
PRIVATE EXCHANGES 
• Private Health Insurance Exchange: an online market place where people can shop for 
insurance products, and the employer will make a defined contribution towards the 
insurance cost. 
• Option 1 – allow employee to choose from a variety of plans from one company 
• Option 2 – allow employee a choice of plans from several companies 
• Traditional plan management (renewals, program administration, customer service) 
can be outsourced to Exchange operators 
• Employers are warming up to the concept of Exchanges, but yet are slow to adopt over 
the next several years 
• More than 1 in 4 employers will move to a private exchange in the next 3 -5 years
PRIVATE EXCHANGES 
• By 2017, 1 in 5 Americans will purchase insurance from non-government run exchanges 
• Recent AON Hewitt Report: 
 Exchange saved more than $750 per worker; lower trend than non-exchange coverage 
 In 2015 3 million workers in private exchanges; more than triple the amount in 2014 
• IBM, Walgreens, Sears, Darden Restaurants sent their employees to Private Exchanges in 
2013-2014 
• AON Hewitt started private exchanges for mid-size companies; what about small employers? 
• Buck Consultants, Mercer, Towers Watson, AON Hewitt and various health plans are launching 
private exchanges to meet this expected demand.
LEGAL AND REGULATORY ISSUES
LEGAL AND REGULATORY ISSUES 
• Despite move to networks designed to include providers who can best impact 
cost and quality, access concerns are still an issue 
• Challenges by providers excluded from the “narrow network” 
• State regulators threatening open access requirements 
• Innovative options developing 
.
LEGAL AND REGULATORY ISSUES 
Brown vs. Anthem Blue Cross of California 
Insureds claim that BC allegedly misrepresented that certain providers 
were participating providers in an exchange network 
Lack of transparency by Anthem regarding the new networks, and insureds’ 
expectation was continued access to Anthem's "broad-based" PPO 
network. 
Takeaway - Perceived misrepresentations regarding coverage options and 
narrow networks may result in unwanted litigation to redress coverage 
denials. 
.
LEGAL AND REGULATORY ISSUES 
Swedish Children's’ Exclusion from Exchanges 
Lawsuit against Washington state insurance department and 4 of 6 exchanges for 
lack of access, based on negative impact as “out of network” provider 
State regulators and patient advocacy groups press for “open access” requirements 
(not the same as “any willing provider laws”) 
Takeaway – Regulatory challenges will continue and it remains to be seen what 
impact that has on the goals of HCR and narrow networks –reduce cost; improve 
quality 
.
LEGAL AND REGULATORY ISSUES 
Is Innovation the answer? 
Monocle Health Data 
• Only company providing unbiased healthcare provider rankings (severity 
adjusted) based on price efficiency and quality, for both episodic care and 
chronic illnesses. 
.
LEGAL AND REGULATORY ISSUES 
• Monocle uses multiple credible sources (Big Data) and software programs so 
users (patients and providers) can find the most efficient providers with the best 
quality for their specific illness — in just five easy steps on a web-based platform 
• Think Match.com 
• Allows patient choice within a broad network, while making sure that choice 
impacts costs and quality 
.
CONCLUSIONS 
• The way health care is delivered and paid for is changing and will not return 
to the status quo 
• While government may have initiated “health care reform” …. 
• DTE, Narrow Networks and Private Exchanges will make this change 
permanent due to the sheer size of the employer markets 
• Innovation will continue to evolve what these models look like 
.
QUESTIONS AND DISCUSSIONS

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Direct to Employer - Dealing With Narrow Networks in the 'New Exchange World'

  • 1. DIRECT TO EMPLOYER Narrow Networks in the “New Exchange World” September 2014 Webinar
  • 2.
  • 3.
  • 4. DIRECT TO EMPLOYER NARROW NETWORKS IN THE “NEW EXCHANGE WORLD” Suzanne Sentman Ernie Tsoules
  • 5. ABOUT US Suzanne Sentman • HR Director • McKonly & Asbury Ernie Tsoules • Partner • Rhoads & Sinon LLP
  • 6. DISCLOSURE This material and any accompanying remarks are provided for informational purposes only and nothing contained in either should be taken as a legal opinion or as legal advice.
  • 7. TODAY’S AGENDA 1. What is driving change in health care? 2. What new business models are emerging for health care providers, plans and employers? 3. What is a “Narrow Network” and “Direct to Employer” (“DTE”) ? 4. Current Adoption of Narrow Networks and Private Exchanges 5. Legal and Regulatory Issues
  • 8. WHAT IS DRIVING CHANGE IN HEALTH CARE? 1. First and foremost, cost and quality – we are first in highest health care cost and last in quality performance among industrialized countries! 2. Affordable Care Act 3. Consolidation at all levels – hospitals, physicians, health plans and employers 4. Consumer driven, “retail” health care; High deductible plans 5. Disruptive models reacting to all of the above-Walmart, Walgreens, CVS, Venture Capital, Price and Performance Transparency 6. Public and Private Exchanges 7. Payment and Delivery System Changes
  • 9. WHAT NEW DELIVERY AND PAYMENT MODELS ARE EMERGING FOR HEALTH CARE PROVIDERS, PLANS AND EMPLOYERS? • Clinically Integrated Provider Networks and ACOs • Provider Health Plans • TPA Functions • Employer consolidation and self-insurance • Pay for performance instead of pay for value Quality Incentives and PCMH Shared Savings Bundled Payments Risk and Global Capitation (“PMPM”) .
  • 10. WHAT IS A CLINICALLY INTEGRATED ORGANIZATION? Delivers care that is safe, timely, effective, efficient, equitable, and person-centered Aligns physicians and hospitals around a common purpose and supports a sustainable relationship Strives to eliminate health disparities among defined populations CIO
  • 11. Collective responsibility for the health of a specific population, not just patients CIO Providers are paid for efficient and effective outcomes rather than paid for volume Providers collaborate for better quality & care efficiencies A CIO’S PURPOSE… CONFIDENTIAL-PROPRIETARY INFORMATION
  • 12. PROCESS OF PROACTIVELY MONITORING AND CARING FOR A POPULATION CONFIDENTIAL-PROPRIETARY INFORMATION
  • 13. WHAT IS A “NARROW NETWORK” AND “DIRECT TO EMPLOYER” RELATIONSHIP?
  • 14. WHAT IS A “NARROW NETWORK”? • Tailored, tiered and high performance provider networks focused on quality and with substantially lower premiums by restricting network participation to the most effective/efficient providers and/or by having different deductibles, co-pays and coinsurance for providers in different tiers of the network. • Payment mechanisms can include performance based contracts, bundled care/episode payments, shared risks and savings, capitated budget with prices at 15% to 25% below PPO/HMO rates. • According to most plan sponsors, current narrow networks are selected based on quality and cost metrics, not simply price or FFS rates. • Akin to HMO networks of the 1990s, but now quality matters.
  • 15. WHAT IS A “NARROW NETWORK”? • Original Narrow Networks focused solely on securing price (FFS rates) concessions from providers. Latest version focuses on “Value” - which includes reduction in overall health care costs across the health care continuum for an employee population, quality performance, patient satisfaction, wellness and well-being, care transitions, and addressing socioeconomic factors. • Clinically Integrated Networks (CINs) offer a strong foundation (access and market coverage, care delivery model, physician alignment) that can move the needle on quality and costs. Thus CIN can be a foundation upon which Narrow Networks can be built. • Geographic market or sub-market characteristics will drive size, structure, focus of what a Narrow Network looks like (payor or provider concentration, population demographics, employers needs, etc.)
  • 16. WHAT IS A “DIRECT TO EMPLOYER” RELATIONSHIP? • A “direct to employer” or “DTE” relationship is one where an organized provider network (CIN, ACO, etc.) contracts directly with a self-insured employer to deliver care to all of that employer’s employees, rather than the employer contracting with a large health plan to serve as the employer’s TPA and network • A health plan as TPA will often also offer a narrow network product • Employer plan design influences the impact of a narrow network • The term “narrow network” has developed a negative meaning in the market, among employees and employers, since it infers a lack of choice for employees in selection of their health care providers-new branding is occurring around “select networks” or similar terms
  • 17. MARKET EXAMPLES OF DTE NARROW NETWORKS • Banner Health  24 hospitals in 6 states  DTE and Public Exchanges • Cleveland Clinic  National Heart and Orthopedic Care  Large Regional Physician Groups  Lowe’s, Walmart and Other Similar Sized Employers • Aurora Health- Anthem Blue Cross  Provider-Payor Partnership (“Blue Priority”)  1500 physicians; 1.2 million patients; 15 hospitals; 160 clinics
  • 18. MARKET EXAMPLES OF DTE NARROW NETWORKS • Imagine Health  Imagine Health is a builder of custom, high-performance teams of the highest quality providers for employers with large concentrations of employees in a single geographic area.  We are not a network  Working with Fortune 500 employers in markets across the country  Assistance with plan design, but do not provide TPA functions (claims processing; population health management)  IT, social media solutions, apps connecting employees with teams
  • 19. CURRENT ADOPTION OF NARROW NETWORKS AND PRIVATE EXCHANGES
  • 20. PUBLIC PERCEPTION OF NARROW NETWORKS
  • 21. OVERVIEW OF EMPLOYER MARKET SIZE: SIZE MATTERS Census 2011 Data KFF 2013 Data KFF 2013 Data KFF 2013 Data Firm Size Category # Firms # Employees Avg Employees/ Firm % of Health Insurance Coverage # of Firms with Health Insurance Coverage # Employees with Health Insurance Coverage % in Self- Funded PLans # of Firms with Self- Funded Plans # of Employees in Self-Funded Plans % in High- Performing Provider Network # of Firms with Provider Networks # of Employees with Provider Networks 3-199 Workers 4,918,906 45,221,894 9 46% 2,262,697 20,802,071 16% 362,031 3,328,331 23% 520,420 4,784,476 200-999 Workers 52,082 16,168,700 310 63% 32,812 10,186,281 58% 19,031 5,908,043 22% 7,219 2,240,982 1,000-4,999 Workers 7,622 14,410,822 1,891 67% 5,107 9,655,251 79% 4,034 7,627,648 32% 1,634 3,089,680 5,000 or More Workers 2,281 37,411,422 16,401 58% 1,323 21,698,625 94% 1,244 20,396,707 33% 437 7,160,546 4,980,891 113,212,838 2,301,938 62,342,228 386,340 37,260,730 529,710 17,275,685 Notes: Total of 144MM people employed in the USA for 2013, of which 9MM are self-employed, and 22MM work in government.
  • 22. OVERVIEW OF EMPLOYER MARKET SIZE: SIZE MATTERS
  • 23. PRIVATE EXCHANGES • Private Health Insurance Exchange: an online market place where people can shop for insurance products, and the employer will make a defined contribution towards the insurance cost. • Option 1 – allow employee to choose from a variety of plans from one company • Option 2 – allow employee a choice of plans from several companies • Traditional plan management (renewals, program administration, customer service) can be outsourced to Exchange operators • Employers are warming up to the concept of Exchanges, but yet are slow to adopt over the next several years • More than 1 in 4 employers will move to a private exchange in the next 3 -5 years
  • 24. PRIVATE EXCHANGES • By 2017, 1 in 5 Americans will purchase insurance from non-government run exchanges • Recent AON Hewitt Report:  Exchange saved more than $750 per worker; lower trend than non-exchange coverage  In 2015 3 million workers in private exchanges; more than triple the amount in 2014 • IBM, Walgreens, Sears, Darden Restaurants sent their employees to Private Exchanges in 2013-2014 • AON Hewitt started private exchanges for mid-size companies; what about small employers? • Buck Consultants, Mercer, Towers Watson, AON Hewitt and various health plans are launching private exchanges to meet this expected demand.
  • 26. LEGAL AND REGULATORY ISSUES • Despite move to networks designed to include providers who can best impact cost and quality, access concerns are still an issue • Challenges by providers excluded from the “narrow network” • State regulators threatening open access requirements • Innovative options developing .
  • 27. LEGAL AND REGULATORY ISSUES Brown vs. Anthem Blue Cross of California Insureds claim that BC allegedly misrepresented that certain providers were participating providers in an exchange network Lack of transparency by Anthem regarding the new networks, and insureds’ expectation was continued access to Anthem's "broad-based" PPO network. Takeaway - Perceived misrepresentations regarding coverage options and narrow networks may result in unwanted litigation to redress coverage denials. .
  • 28. LEGAL AND REGULATORY ISSUES Swedish Children's’ Exclusion from Exchanges Lawsuit against Washington state insurance department and 4 of 6 exchanges for lack of access, based on negative impact as “out of network” provider State regulators and patient advocacy groups press for “open access” requirements (not the same as “any willing provider laws”) Takeaway – Regulatory challenges will continue and it remains to be seen what impact that has on the goals of HCR and narrow networks –reduce cost; improve quality .
  • 29. LEGAL AND REGULATORY ISSUES Is Innovation the answer? Monocle Health Data • Only company providing unbiased healthcare provider rankings (severity adjusted) based on price efficiency and quality, for both episodic care and chronic illnesses. .
  • 30. LEGAL AND REGULATORY ISSUES • Monocle uses multiple credible sources (Big Data) and software programs so users (patients and providers) can find the most efficient providers with the best quality for their specific illness — in just five easy steps on a web-based platform • Think Match.com • Allows patient choice within a broad network, while making sure that choice impacts costs and quality .
  • 31. CONCLUSIONS • The way health care is delivered and paid for is changing and will not return to the status quo • While government may have initiated “health care reform” …. • DTE, Narrow Networks and Private Exchanges will make this change permanent due to the sheer size of the employer markets • Innovation will continue to evolve what these models look like .

Notas do Editor

  1. Narrow, tailored, tiered and “high performance” provider networks are staging resurgence. After falling out of favor in the past decade as employee benefits managers emphasized open access plans over more restricted, lower cost benefits options, the percentage of employers offering a high performance or tiered network option nationally increased from 16% in 2010 to 20% in 2011. The change was most dramatic in the West where employer health plans, including a high performance option, more than doubled between 2007 and 2011 from 13% to 33%, with most of the increase coming in the last year. The growth of high performance networks in the Northeast was more modest, increasing from 15% in 2007 to 19% in 2011 with all of the increase coming in the last year. The percentage of employers offering these options in the Midwest or South either declined or remained the same.
  2. Narrow, tailored, tiered and “high performance” provider networks are staging resurgence. After falling out of favor in the past decade as employee benefits managers emphasized open access plans over more restricted, lower cost benefits options, the percentage of employers offering a high performance or tiered network option nationally increased from 16% in 2010 to 20% in 2011. The change was most dramatic in the West where employer health plans, including a high performance option, more than doubled between 2007 and 2011 from 13% to 33%, with most of the increase coming in the last year. The growth of high performance networks in the Northeast was more modest, increasing from 15% in 2007 to 19% in 2011 with all of the increase coming in the last year. The percentage of employers offering these options in the Midwest or South either declined or remained the same.
  3. Narrow, tailored, tiered and “high performance” provider networks are staging resurgence. After falling out of favor in the past decade as employee benefits managers emphasized open access plans over more restricted, lower cost benefits options, the percentage of employers offering a high performance or tiered network option nationally increased from 16% in 2010 to 20% in 2011. The change was most dramatic in the West where employer health plans, including a high performance option, more than doubled between 2007 and 2011 from 13% to 33%, with most of the increase coming in the last year. The growth of high performance networks in the Northeast was more modest, increasing from 15% in 2007 to 19% in 2011 with all of the increase coming in the last year. The percentage of employers offering these options in the Midwest or South either declined or remained the same.
  4. In general, Narrow Networks do keep costs down by restricting choices. Most successful example commonly touted in terms of cost management and outcomes is Kaiser Permanente. The jury is still out there how this will work out in the long-term (esp. given the “jaded” history of provider networks in the 90s) http://www.managedcaremag.com/archives/1202/1202.narrow_networks.html Other employer examples: Lowes, Pepsi http://www.modernhealthcare.com/article/20140312/NEWS/303129969#
  5. In general, Narrow Networks do keep costs down by restricting choices. Most successful example commonly touted in terms of cost management and outcomes is Kaiser Permanente. The jury is still out there how this will work out in the long-term (esp. given the “jaded” history of provider networks in the 90s) http://www.managedcaremag.com/archives/1202/1202.narrow_networks.html Other employer examples: Lowes, Pepsi http://www.modernhealthcare.com/article/20140312/NEWS/303129969#
  6. In general, mixed review. Kaiser Health Poll found that 51% of Americans surveyed would rather have a plan that costs more money but allows them to see a broader range of doctors and hospitals, while 37% prefer a plan that is less expensive but allows them to visit a more limited range of providers. Still, the survey found that people who are either uninsured or currently purchase their own coverage are more likely to prefer less costly narrow network plans over more expensive plans with broader networks, by a 54% to 35% margin. http://kff.org/health-reform/poll-finding/kaiser-health-tracking-poll-february-2014/
  7. The point here is that firm size does matter – as it influences business strategy. Larger firms are more likely to be self-funded, thus having interest in controlling costs over the near and long term. Larger firms also have lower acquisition costs, compared to smaller firms. Overall ~37MM lives are self-funded, of which more than 2/3rds belong to the large employers categories.
  8. http://healthcare.dmagazine.com/2014/03/19/employers-warming-up-to-private-exchanges/
  9. http://healthcare.dmagazine.com/2014/03/19/employers-warming-up-to-private-exchanges/