The document summarizes key points from the #DF16 #SalesSummit conference. It discusses how digital is changing how customers research and buy, with rising expectations of personalized experiences across multiple channels. It also outlines how using digital strategies can help B2B companies grow their customer base, increase retention, reduce costs, scale offerings faster, and prevent disruption. Specific strategies highlighted include leveraging analytics, artificial intelligence, smart partner portals, and predictive capabilities. The document also notes that fast-growing companies invest more in sales training and developing the right skills and talents.