McCrindle Research Generations Defined

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McCrindle Research conducts world class research and communicates the insights in innovative ways. This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.

Tecnologia Saúde e medicina

Generations Defined

McCrindle Research
2012

Builders Generation
Aged 66+

Builders

4% workforce
0% in 2020

Baby Boomers
Aged 47-65

Boomers
35% of workforce
15% in 2020

Generation X
Aged 32-46

Gen X
43% of workforce
36% in 2020

Generation Y
Aged 17-31

Gen Y
18% of workforce
35% in 2020

Generation Z
Aged 16 & under

Gen Z
0% of workforce
12% in 2020

www.mccrindle.com.au | info@mccrindle.com.au

FREECALL 1800 TRENDS
(1800 873 637)

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