Red Bull

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Mayank Kashyap

Based on mini case study in Keller and Kotler 15 edition

Marketing

WHAT IS
RED
BULL?
Taurine
experience
the

DISCLAIMER
Made by:
Mayank Kashyap,RCOEM NAGPUR, during a
marketing internship by Prof.Sameer
Mathur,IIM LUCKNOW

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Red Bull

1. UNLEASH THE BEAST! WHY WITH ALCOHOL?

2. WHAT IS RED BULL? Taurine experience the

4. PRODUCTS:

6. STRONG BRAND RECOGNITION

9. Point-of-purchase marketing

10. Brand expansion

11. • Magazine will support the objectives and visions of the brand • capitalize on different markets

12.

13.

14. Redbull events

15.

16. Redbull flugtag

17.

18.

19. Summary strengths anti-marketing strategy social brand expansions events

20. DISCLAIMER Made by: Mayank Kashyap,RCOEM NAGPUR, during a marketing internship by Prof.Sameer Mathur,IIM LUCKNOW

Red Bull

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