1. It has been an incredible year filled with many highlights, changes, firsts and fantastic experiences. We
know that so many of you share the same love we do for the brands and we couldn’t build it without
you. Thank you for everything that you do each and every day in support of our Brands!
DECEMBER 2016 EDITION
BRAND NEWSLETTER
On Sunday March 20th, the Otis
Spunkmeyer team attended the
Latin Food Fest for their family fun
day. Our team handed out over
1,500 samples. Everyone loved
the cakes and was excited about the
new line!
MARCH
On Wednesday, May 4th, 2016 La
Brea Bakery held a successful event
at Johnathan Waxman’s restaurant
JAMS in New York City to launch
La Brea Bakery Reserve, the nation’s
first nationally available farm to
table artisan bread.
MAY
Nastassia, our Otis Spunkmeyer
blogger, was featured on CBS Los
Angeles Friday morning news,
sharing recipes and encouraging
viewers to attend LA Cookie Con,
which reached 56,000 viewers.
She was also interviewed at the
booth for KTLA reaching 784,000
viewers in the LA area.
FEBRUARY
This year we capitalized on the
excitement of the Super Bowl with
our #SnackOn campaign. We
worked with 20 bloggers across the
US to develop unique recipes using
our Telera and Telera Slider rolls.
-9,231 New Facebook Fans
-569.1k Blog Impressions
-1,065,791 Social Impression
-25,659 Sweepstakes Entries
JANUARY
WIN TICKETS TO THE BIG GAME!
Grilled Cheese Nights were hosted
at the La Brea Bakery Café in LA
on Thursday nights in April to
celebrate National Grilled Cheese
month. Attendance grew from 96
Grilled Cheese lovers on the first
night to over 200 on the 4th night!
APRIL
20
16
THE YEAR IN REVIEW

2. La Brea Bakery had an on-air
segment with The Chew on ABC.
We were the clear star of the show
with a bread pudding featuring our
Italian Round. Additionally, they
promoted the Thanksgiving Heroes
campaign which ltook place during
November.
NOVEMBER
On July 23rd, attendees of the Long
Beach Grand Cru were thrilled to
sample myriad of La Brea Bakery
breads including Rosemary Olive
Oil, Fruit & Nut, and Kalamatta
Olive breads. As always, we
surprised and delighted guests
with take-home, complimentary
Demi Baguettes and La Brea Bakery
reuseable grocery bags.
JULY
A LOOK BACK...
CLICK TO VIEW
We are debuted our first
Otis Spunkmeyer TV commercial,
“Otis in the Snack Aisle” that aired
for 6 weeks on cable from August
to September.
AUGUST
We are proud to announce that La
Brea Bakery was featured in the
September 2016 issue of "Snack
Food and Wholesale Bakery" as
Bakery of the Year.
SEPTEMBER
Bakery of the Year
Otis Spunkmeyer supported No
Kid Hungry during Back To School.
For every carton sold of Chocolate
Chunk, Double Chocolate, and
Oatmeal Raisin Cookies (with No
Funky Stuff!), we donated 25
cents to No Kid Hungry.
OCTOBER
During the month of June,
Otis Spunkmeyer kick started
the summer with an “Only for
Everyone” 10 City Sampling Tour.
Throughout the course of the tour,
Brand Ambassadors in “_______
Spunkmeyer” shirts will distributed
over 400,000 samples and retail
coupons in strategic high traffic
locations over a 4 week period.
JUNE
THE YEAR IN REVIEW

3. Only for everyoneTM
Additions
2016 PORTFOLIO
new foods in 2016
A Snapshot of New Items in the Otis Spunkmeyer Portfolio
Hot Chocolate
Snack Cake, LTO
Iced Pumpkin
Loaf Cake, LTO
Loaf Cake
Variety Pack
Costco
10 oz Chocolate
Chip Super Cookie
Large 9 inch
10 oz Double
Chocolate SuperCookie
Canada Retail
Tray - 4 oz Chocolate Chip Muffin
Tray - 4 oz Banana Muffin with
streuseltopping
Tray - 4 oz Blueberry Muffins
Tray - 5 oz Berries
Cheese Danish
Tray - 5 oz Cheese Danish
Tray - 5 oz Apple Danish
Tray - 5 oz Almond Danish
Caddy Pack - 2 oz Chocolate Chunk Cookie
Caddy Pack - 2 oz Oatmeal Raisin Cookie
Tray - 4 oz Cinnamon Crumb Loaf Cake
Tray - 4 oz Iced Lemon Loaf Cake
US Retail/Club
US RETAIL
n
TraditionalStuffing
DinnerRoll6-packRetail
n
FortunaWheatLoaf
n
StruanLoaf
n
PaindeCampagneLoaf
n
ClassicGingerLoafBread-16oz
n
PumpkinCreamCheese
LoafBread-16oz
n
CranberryWalnut
n
CranberryWalnutTB
n
HolidayStuffingLoaf
n
WhiteChocolate
CranberryLoaf
n
FrozenDemiBaguette-4oz
n
FrozenFrenchDinnerRoll
FOOD SERVICE
FortunaWheatLoaf
RESERVE FS
StruanLoaf
RESERVE FS
Painde
CampagneLoaf
RESERVE FS
US Food Service
2oz Supreme Indulgence Shortbread
Cookie – Aramark

4. • 47% of US Consumers say they’re
interested in online grocery shopping.
• The percentage of shoppers who have
purchased groceries online has risen
from 20% in 2014 to 36% in 2016.
• 44% of shoppers are shopping less often
at supermarkets.
• 32% of Millennials say their primary
shopping location is a supermarket
compared to 66% of Boomers.
• Amazon has been selling groceries
online via Amazon Fresh and recently
announced the brick and mortar retail
stores with an emphasis on food.
Let's Talk
Online Grocery
Shopping!
Did You Know?
DID YOU KNOW?
With Millennials and Gen Z
consumers looking for new
ways to obtain
staple consumable
goods, retailers are building
their online presence while
dot com giants look to move
into brick and mortar stores.
ARYZTA partners
with numerous
grocers and
retailers including
Amazon Fresh
to bring La Brea
Bakery, Otis
Spunkmeyer and
Cloverhill Bakery foods
to consumers wherever
they choose to shop.

5. CLICK TO VIEW
The BIG TEXAS website is now live at www.BIGTEXAS.com. It is an
early expression of the new brand personality and visual identity that will allow
BIG TEXAS to build loyalty and awareness with a younger male consumer.

6. For another year in a row,
Oakrun Farm Bakery is the
#1 selling English Muffin
in Ontario – beating all of
private label combined!
Oakrun Farm Bakery offers the
following year-round flavors:
• Plain
• 100% Whole Wheat
• Whole Grain
• Cheese
• Cinnamon Raisin

7. Only for everyoneTM
On National Cookie Day, December 4th,
Otis Spunkmeyer encouraged fans to celebrate
by entering a giveaway to win a free box of
Otis Spunkmeyer cookies, and upon entry
they would automatically receive a $1.00 off
coupon.
National Cookie Day
On Air With Ryan Seacrest
Otis Spunkmeyer was mentioned 2x nationally
on-air as part of a National Cookie Day giveaway in
the LA area during Manny on the Streets segment.
LAtfUSA
“Celebrate National
Cookie Day with
Otis Spunkmeyer.”
CLICK TO VIEW
NOLA.com “National Cookie Day
Freebies Deals to
Help you Celebrate.”
CLICK TO VIEW
Only for everyoneTM
THIS TASTY TREAT HAS
GONE INTERNATIoNAL!
Otis Spunkmeyer HAS
NEW Fans in Ireland
Business Wire
“Otis Spunkmeyer Wants You to Celebrate National
Cookie Day on December 4.”
CLICK TO VIEW

8. EVENTSBRAND WINS
DAVID HARRINGTON
BERNIE QUINLIVAN
DAVID HARRINGTON
CONGRATULATIONS CUSTOMER DEVELOPMENT
TEAM ON SOME GREAT WINS!
Otis Spunkmeyer shipper set up in Ahold at store level.
Thanks to Bernie Quinlivan the Project
Management Team for making this happen!
Secured two La Brea Bakery Take and Bake items with
Lowes. They will be on shelf in late December.
CONGRATS to Dave Harrington for the WIN!
Received a PO for 2,300 cases of Otis Spunkmeyer snack
cakes at Food City. This is a great WIN for the brand.
CONGRATS to Dave Harrington on the WIN!

9. In The News
LA BREA BAKERY PR COVERAGE
FOOD DIVE
EDIBLE GIFTS SURE TO SWEETEN
THE HOLIDAYS
FOX NEWS
CHEF NOAH ROSEN FROM BLT STEAK IN LA
MENTIONED THE RESTAURANT SERVES LA
BREA BAKERY BREADS IN HIS SEGMENT ON
CHEESE THAT RAN ON RECIPE TV. THIS PIECE
WAS PICKED UP BY KCVU-CR (FOX) IN CHICO,
CA AND WDSI (FOX) IN CHATTANOOGA, TN.
CLICK TO VIEW
CLICK TO VIEW
THE REVIEW WIRE
HOLIDAY GIFT GUIDE FOR THE FOODIE
CLICK TO VIEW
REFRIGERATED
FROZEN FOODS
LA BREA BAKERY ENTERS FROZEN BAKERY
AISLE WITH ROLLS, BAGUETTES

10. Pr coverage
Let me Eat Cake
Food DIVE
“Otis Spunkmeyer Holiday Cookies.”
“12 edible gifts sure to sweeten the holidays.”
CLICK TO VIEW
CLICK TO VIEW
Life of a Busy Mommy
Snack Food
Wholesale Bakery
Parenting in Progress
The Review Stew
“Great Gifts for the Foodie!”
Top 50 Snack Bakery Companies.”
“Otis Spunkmeyer is the Perfect Treat
during the Holidays.”
Delicious Stocking Stuffers.”
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW

11. ON THE BLOG
CLICK TO VIEW
CLICK TO VIEW
Only for everyoneTM
HOLIDAY STOCKING
STUFFERS With otiS
Ahhh the holidays. The most wonderful
time of the year (Rrright?!). It marks the
season of decorating Christmas trees,
lighting menorahs, and stuffing stockings
over the fire place. The joyous feeling
of the holidays is one that most people
look forward to every year. Amidst all the
excitement and joy, one of the hardest
things to do while shopping if deciding
what to gift your friends and family.
Guide to Cooking for the Holidays
Food is the glue that binds: friends, family,
tradition, holidays… This time of year is
especially full of reasons to gather and break
bread. So it’s safe to say we all have a holi-
day dish or two that we look forward to each
year. If you’re looking for inspiration for your
next gathering, whether as a guest or as the
host(ess) with the most(ess), feast your eyes
on a handful of our favorites

12. SERVES: 1
Hot Chocolate
Mug Cake
N
O
HFCS NO PH
O
s
NOARTIFI
C
IAL FLAVORS
O
R
COLORS
NO
FUNKY
STUFF
TM
Only for everyoneTM
INGREDIENTS
n 5 Otis Spunkmeyer Hot Chocolate Frosted Crème Cakes
n 2 tbsp. Chocolate Morsels
n 1 C. Mini Marshmallows
DIRECTIONS
n Take 5 Otis Spunkmeyer Hot Chocolate Frosted Crème Cakes and fit them
snuggly in a coffee mug. Depending on mug size, this could also be 3-4 cakes if a
smaller mug is used.
n Throw in a handful of chocolate morsels in the center of the frosted crème
cake-filled mug and microwave for a minute, or until they are warm and gently
melt down at the touch of a fork.
n Once warmed, push the crème cakes down a half an inch into the mug with a fork to
make room for marshmallows. Top with a generous handful of mini marshmallows
and, using a home crème brulee torch, carefully toast the marshmallows. You can also
toast the marshmallows under the broiler in your oven, just be careful when handling
the mug afterwards as it will be very hot!
n Grab a spoon and enjoy this fun take on a hot chocolate!
Find this and other great recipes on our website!
LET ME EAT CAKE

13. INGREDIENTSTIMINGINSTRUCTIONS
1. Preheat oven to 400°F.
2. In a non-reactive bowl whisk together olive
oil, vinegar, salt and pepper. Add arugula and
lightly dress (removeextradressingifneeded).
3. Place 4 slices of bread on baking sheet.
Evenly distribute Brie on top of each of the
4 slices of bread.
4. Place in the oven for 3 minutes or until
Brie is just starting to melt. Remove.
To Assemble: Drizzle honey on top of cheese
and add trail mix. Top with arugula salad and
close with remaining piece of bread. Slice in
2 pieces and serve.
n Prep Time: 10 minutes n Total Time: 10 minutes
Grilled Cheese Board Sandwich
with Brie,Arugula,Honey Trail Mix
- featuring our -
LA BREA BAKERY CRANBERRY WALNUT LOAF
Serves 4 - Makes 1 batch
n 8 oz Brie Cheese
n 3 Tbsp Extra Virgin Olive Oil
n 2 Tbsp Champagne Vinegar
n 1 tsp Salt
n 1 tsp Freshly Ground Pepper
n 2 cup Arugula
n 1 Tbsp Honey
n 1 cup Trail Mix (Favorite Store-Bought)
Find this and other great
recipes on our website!

14. La Brea Bakery Reserve
Winter Wine Classic
January 21, 2017
Santa Barbara, California
La Brea Bakery Reserve
Cochon 555
January 29, 2017
New York City, New York
Otis Spunkmeyer
AFRDS Fundraising
EXPO 2017
January 9-12, 2017
Las Vegas, Nevada
UP NEXT
Only for everyoneTM