A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day). Take a look at my case study for the finer details for some of my clients.

1. FOMO Case Studies for Conferences

2. Hey there
Thanks for checking out my Case Study for
Conferences.
FOMO is the fear of missing out and as UK’s
Original and #1 FOMO Creator, I thought I
would share with you the social media impact I
generated for my conference clients.
If you have a conference, I invite you to take a
look!
And if you have a Workshop, Masterclass,
Awards Ceremony or Festival coming up, I
invite you to look at my other Case Study.
Thanks for reading this far. ➔
(Include a photo or logo here)

3. FOMO Posts:
• 22 interviews created on Instagram Stories with
speakers and attendees
• May King generated 1239 of 3,145 total tweets
reaching 17million of the total 28.5million
• Facebook Lives conducted on Andrew and
Pete’s Facebook group throughout the day.
#ATOMICON19
A One Day Small Business Conference hosted
by Andrew and Pete attended by UK, US, Asia
and European businesses:
My Role as FOMO CREATOR
On Andrew and Pete’s Social Media accounts
I was asked to:
● Create Instagram Stories
● Generate Facebook Lives in their group
● Create Tweets and Twitter Live videos
FOMO Result:
• #ATOMICON19 trended on the same day
as International Women’s Day (position #1)
• Tweets reached 28.5 million people
• 75 tickets sold within 2 hours of conference
close for #ATOMICON20
• 425 tickets sold within a week
• May King rehired as FOMOCreator for 2020.

4. #BYALive19
A Two Day Conference by Janet Murray for
businesses in the UK and Europe:
My Role as FOMO CREATOR
On Janet Murray’s Social Media accounts I
was asked to:
● Create Instagram Stories
● Generate Facebook Lives in her group
● Create tweets and videos on her Twitter
account.
I was also asked to speak twice at her event on:
● How to use Social Media to stand out at a
Live Event (Day 1)
● How to create FOMO for your business by
using Twitter (Day 2)
FOMO Result:
● Tweets reached 31 million people on Day 2
● 55% tickets were sold for #2020SORTED
conference within a week
● Invited to be a guest on The Janet Murray
Show
“May King is a FOMO Creator which means she works with
event organisers like me… She acts almost like a
journalist or reporter and she live tweets and live
broadcasts about the event from not just Twitter in fact but
all Social Media platforms and creates a massive buzz!
She did it for my recent live event ‘Build Your Audience
Live’… I just wanted to say again how happy I was with
everything that you did and you’re an amazing speaker
and your FOMO
Creation is absolutely
brilliant.”
The Janet Murray Show
18th July 2019

5. #YoupreneurSummit
A Two Day Conference hosted by
youpreneur.com founder Chris Ducker for
businesses in the UK and Europe:
My Role as PRE-FOMO CREATOR:
I was asked to raise awareness about the
November #YoupreneurSummit on my own
Social Media accounts, to help sell tickets, for
a period of 2 week. I did this by:
● Writing a LinkedIn article
● Creating a LinkedIn post referencing the
article
● Generating 2 Facebook Posts
● Repurposed content onto Instagram feed
● Repurposed content by generating
Tweets
PRE-FOMO Result:
● LinkedIn article: 8 Top Tips on How to use
Social Media to Stand Out at a Live Event –
referencing #YoupreneurSummit, resulted in
1,248 views; 8 comments; and 6 shares
● Repurposed article onto Facebook resulted
in 4 comments, 2 shares, 284 reach, 7
website clicks
● Facebook posts created in the Youpreneur
group generated 26 likes, 48 comments and
resulted in tickets sold
● Repurposed Instagram posts resulted in 802
reach, 71 likes, 33 comments, 6 profile visits
● 142 tweets, resulting in 1.4 million reach
My PRE-FOMO activity resulted in being hired
as Live FOMO Creator for #YoupreneurSummit.

6. #YoupreneurSummit
A Two Day Conference hosted
byoupreneur.com founder Chris Ducker for
businesses in the UK and Europe:
My Role as LIVE FOMO CREATOR
On the 2 days of the #YoupreneurSummit, I
was asked to takeover the @youpreneur Twitter
account and:
● Create Tweets and Live Twitter videos
referencing the speakers and sponsors
● Conduct interviews on behalf of
@youpreneur of attendees, and carefully
selected attendees (for case studies)
● Facilitate Chris’s Social Media Team on
the other Social Media platforms.
LIVE-FOMO Result:
● 44 Periscope (Twitter Live) interviews
resulted in 1,128 views, 36 retweets, 51 likes
● 12 video snippets resulting in 653 views, 88
retweets and 130 likes
● Trended in the UK (position #1)
● 14 Interviews created for periscope live
resulted in 544 views, 20 retweets, 37 likes
● 2,577 were created by May King on behalf of
@youpreneur (57% of total tweets generated)
● 8.9 million reach generated by May King:
(42% or 21 million reach total reach).

7. FOMO Result:
● Tweets reached 13.3 million people
● 1,389 tweets were generated by May King
(48% of total tweets)
● Secured local Television coverage as a result
of last year’s Twitter conference that I covered
“May King is an absolutely amazing
human being! She’s been incredibly
supportive of our events and delivered
amazing value. From the moment she
came on board, she was very proactive
and keep to get involved and help out in
any way she could. During our first
event, she used her magical live
tweeting skills to manage multiple
accounts and create amazing online
engagement. Thanks to her work, our
event hashtag was trending in the UK
and we managed to secure more
#CSMDay2019
A Two Day Social Media Marketing Conference
by Lenka Koppová for UK and US businesses.
Pre-FOMO and Live-FOMO CREATOR
On Cambridge Social Day’s account, I was
asked to:
PRE-FOMO
● Look for sponsorship opportunities and
conduct social listening to help sell tickets
on my own Social Media Accounts
LIVE-FOMO
● Start the conference by talking about how
to get #CSMDay2019 trending on Twitter
● Create tweets on @CamSocialMedia
● Conduct Interviews with sponsors and
attendees of Cambridge Social Media Day
● Create tweets and video snippets from
both speaker rooms.
attendees as well as sponsors for upcoming events thanks to the
FOMO she created online.” Lenka Koppová 10th April 2019

8. PRE-FOMO Result:
● Sales Goal: sell at least 80 tickets. Sold 130.
● Twitter: Account grown to 700; generated
400 tweets
● Instagram Posts: 78 posts created; 694 likes,
135 comments; 1,645 views
● Instagram Stories: 124 stories; 3,241 views
LIVE-FOMO Result:
● Interviews: 17 interviews including BBC
Sounds and Spotify (Twitter and Instagram),
1,704 reach, 93 likes, 32 shares
● Featured in The Guardian newspaper
● Trended in Manchester (#1) and the UK
(position #13)
● Twitter: 51% tweets generated by May King
and Team (1,282 of 2,498 Tweets)
● Instagram Stories: 90 Stories / 3,609 views
● Re-hired for #PodsUpNorth20 event
#PodsUpNorth19
The first conference for Podcasters in the North
Pre-FOMO and Live-FOMO CREATOR
For this project I was hired to create pre-FOMO
for 3 months and create Live-FOMO on the day.
PRE-FOMO (Twitter / Instagram)
● Worked with the Social Media Manager to
develop and implement a 3 month strategy
● Create Instagram content and be Twitter
consultant for their Social Media Manager
LIVE-FOMO (for all 3 speaker rooms)
● Live Tweet throughout the day
● Work with Official photographer to upload
photographs onto Twitter and Instagram
● Conduct Interviews
on Twitter Live + IGTV
● Create Instagram
Stories and Posts

9. ABOUT
May King Tsang has been Live Tweeting
professionally for nearly 10 years helping
conferences, festivals and workshops
trend with their hashtags in Australia and
the UK.
May King has been interviewing
businesses since 2017 through her
#ShiningTheSpotlight series on Periscope
(Twitter Live) and Instagram (IGTV).
May King now combines her live tweeting
prowess and interviewing skills to create
a unique role of Social Media FOMO
Creator, Social Media Correspondent and
Professional Live Tweeter.
CLIENTS INCLUDE:

10. TESTIMONIALS
As I write this testimonial I'm still getting notifications
of likes on posts from our event that was over a month
ago. It's not just the fact I didn't have to worry about
our social media on the day but, what you get from
May King is a buzz about your event, someone on the
ground tweeting, posting and literally creating FOMO.
If you want to increase tickets sales for your next
event you need May King at your event. ~ Alex Curtis,
Lead Generation for Financial Services, host of
Financial Services Brand Accelerator event, Oct 2019.
“
If you want to explode your event across Twitter, create
serious FOMO, there is no one out there I'd recommend
other than May King. – Ian Anderson Gray, Founder of
Seriously Social
“
Since May King returned to the UK I have seen her
career transform from live Tweeter to FOMO Creator
at an accelerated level and look forward to inviting her
back to Australia to one of our Franchise Awards
events in the near future. - David Myles, Founder and
CEO Gutter Knight
“

11. THANKS
Looking forward to discussing the salient points
to this Case Study, in order to help you create
FOMO for your next conference.
Looking forward to speaking with you very soon.
Regards,