1. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA
Do you speak “Design”?
Develop Your Design Product …
Internationally!
Polyglot chair – designer: Massimiliano D’Aurelio
MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA by MarketingthatWorks!

2. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA
INTERNATIONAL DESIGN FURNITURE COMPANY
BUSINESS GOAL:
IDENTIFY ALL POTENTIAL BUSINESS DEVELOPMENT
OPPORTUNITIES IN ONE OR MORE MARKET(S) IN ASIA
INTERNATIONAL
EXPERIENCE
TRANSLATE
MARKETING STRATEGY
INTERNATIONAL
INTO ACTION
MARKETING & B2B
FOR ENTERING AND
DEVELOPING
INTERNATIONAL
A NEW FOREIGN MARKET
NETWORKING AND LOCAL
KEY CONTACTS
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3. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – GEOGRAPHY OF MARKETS IN
ASIA
CHINA SOUTH KOREA ASIA
● ● ●  CHINA
INDIA JAPAN  HONG KONG
● HONG KONG  INDIA
● ● ● TAIWAN  INDONESIA
MACAO  JAPAN
THAILAND
●  MACAO
●  MALAYSIA
VIETNAM  SINGAPORE
MALAYSIA ●  SOUTH KOREA
●  TAIWAN
SINGAPORE
 THAILAND
● INDONESIA  VIETNAM
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4. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – SINGAPORE AS REGIONAL
“HUB” FOR DESIGN FURNITURE LUXURY MARKETS
CONSOLIDATED “LUXURY” MARKETS:
 CHINA
 HONG KONG
 JAPAN
 SINGAPORE
 SOUTH KOREA
EMERGING “LUXURY” MARKETS:
 AUSTRALIA
 INDONESIA
 MALAYSIA
 VIETNAM
SINGAPORE
“LUXURY” MARKETS TO MONITOR:
 INDIA
 THAILAND
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5. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – DEVELOPING NEW BUSINESS
IN NEW MARKETS (NEW, EMERGING, TRADITIONAL)
B2B
 DEVELOP LONG TERM STRATEGIC ALLIANCES
 CONTRACT BUSINESS (LUXURY RESIDENTIAL, HOSPITALITY,
CORPORATE)
BUSINESS DEVELOPMENT
 DESIGN + ART
 DESIGN LOUNGE (CO-MARKETING WITH PREMIUM F&W PROVIDER)
 360-DEGREE DESIGN HOME PROPOSAL
 DESIGN HOTEL: BOUTIQUE HOTEL, CITY HOTEL, SPA RESORT
 DESIGN COMPETITION (ie. DESIGN FOR ASIA)
 TRAVELING EXHIBITION SPACES IN URBAN AREAS
 CO-ACTIVITIES WITH LUXURY BRANDS
B2C
 RETAIL: FLAGSHIP STORE, CORNER STORE, MULTI-STORES
 WEB SALES: ONLINE CATALOGUE SALES
CUSTOMER MARKETING
 ARCHITECTS, INTERIOR DESIGNERS, DESIGN STORES
 DEDICATED EVENTS, PRESENTATIONS, RECEPTIONS
 MEDIA: INTERIOR DÉCOR, LUXURY, LIFESTYLE
 TRADE SHOWS: FURNITURE, DESIGN, LUXURY
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6. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – OUR STRATEGIC CONSULTING
FOR INTERNATIONAL DESIGN FURNITURE COMPANIES
PRODUCT  FEASIBILITY STUDY & “DESIGN FURNITURE” SWOT ANALYSIS
 DESIGN FURNITURE AS LUXURY PRODUCT IN ASIA
ANALYSIS  DESIGN FURNITURE AS A STATUS SYMBOL IN ASIA
MARKET  COUNTRY REPORT OF FOREIGN COUNTRY AS POTENTIAL MARKET
 MARKET ANALYSIS AND MARKET OUTLOOK FOR “DESIGN FURNITURE”
RESEARCH  DESIGN FURNITURE IN ASIA AND THE STATE OF COMPETITION
 WHAT SELLS AND WHO BUYS “DESIGN FURNITURE” IN ASIA
 BUYER ANALYSIS AND BEHAVIOUR
 LOCAL REGULATORY REQUIREMENTS
 IDENTIFY ALL POTENTIAL BUSINESS OPPORTUNITIES FOR
PROMOTING AND DISTRIBUTING “DESIGN FURNITURE” IN ASIA
MARKET  IDENTIFY LOCAL DISTRIBUTION CHANNELS
 IDENTIFY AND SELECT BEST LOCAL DISTRIBUTORS / AGENTS
STRATEGY  IDENTIFY AND SELECT BEST LOCAL STRATEGIC PARTNER(S) FOR A
JOINT-VENTURE / JOINT-COOPERATION PROJECT
 DEFINITION OF BUSINESS, MARKETING, AND REVENUE GOALS
 MAJOR LOCAL AND REGIONAL INDUSTRY TRADE-SHOWS
 WEB SALES & WEB MARKETING
MARKETING  MARKETING COMMUNICATION: ADVERTISING, PACKAGING, IN-STORE
PROMOTION, WEB TO FOSTER YOUR COMPETITIVE ADVANTAGE
STRATEGY  PRICING / DISTRIBUTION / PROMOTION STRATEGIES
 OUR PROPOSAL FOR MARKETING BUDGET AND TIME-LINE FOR
ENTERING AND DEVELOPING A NEW FOREIGN MARKET

7. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – OUR MARKETING SERVICES
FOR INTERNATIONAL DESIGN FURNITURE COMPANIES
 BUSINESS INTELLIGENCE AND DATABASE OF BUYERS, DISTRIBUTORS,
TRADE INFO AGENTS, TRADE SHOWS, EVENTS & CONFERENCES IN ASIA FOR THE
DESIGN FURNITURE & INTERIOR DÉCOR INDUSTRY
MARKET STUDIES  MARKET PROFILE & COUNTRY REPORTS ON “WINE” IN ASIAN MARKETS
 SINGAPORE – CHINA – HONG KONG – JAPAN – SOUTH KOREA – MACAO -
COUNTRY REPORT  TAIWAN – INDIA – VIETNAM – THAILAND – MALAYSIA – INDONESIA
DISTRIBUTION  IDENTIFY THE BEST POTENTIAL DISTRIBUTION NETWORK PER MARKET
CHANNELS  IDENTIFY THE BEST POTENTIAL LOCAL PARTNER FOR J/V
MARKETING  ADVERTISING, PACKAGING, IN-STORE PROMOTION, DIRECT MARKETING
 BRAND DESIGN & BRAND DEVELOPMENT, WEBSITE DESIGN
COMMUNICATION  B2B, B2C, RELATIONSHIP MARKETING, SOCIAL MEDIA MARKETING
EVENTS & PUBLIC  REPRESENTING CLIENT WITH TRADE, B2B, B2C, MEDIA
 PLANNING B2B AND B2C EVENTS TO INTRODUCE DESIGN FURNITURE
RELATIONS TO CLIENTS, BUYERS, DISTRIBUTORS, MEDIA, OPINION LEADERS
 ASSIST AND FACILITATE THE PARTICIPATION AND ATTENDANCE TO
TRADE SHOWS TRADE SHOWS IN ASIA, INCLUDING SCHEDULING AND AGENDA OF B2B
MEETINGS WITH BUYERS, DISTRIBUTORS, AGENTS, OPINION LEADERS
ADDITIONAL  LANGUAGE TRANSLATION, INTERPRETATION SERVICES, AND
SERVICES CERTIFICATION OF DOCUMENTS

8. MARKETING DESIGN FURNITURE:
DEVELOPING NEW MARKETS IN ASIA – SAMPLE PROCESS OF
MARKET ENTRY: 3 MODES OF ENTRY
MARKET RESEARCH
MARKET INTELLIGENCE
MARKET ENTRY PLAN
MARKETING STRATEGY
DISTRIBUTION CHANNELS
DISTRIBUTORS / REPRESENTATIVE INVESTING IN
AGENTS OFFICE FOREIGN COUNTRY
SELECTING POTENTIAL WHOLLY FOREIGN-
JOINT VENTURE
LOCAL PARTNERS OWNED ENTERPRISE
NEGOTIATING TERMS
AND CONDITIONS
SCHEDULE VISIT TO
IT’S A GO! OK TO PROCEED AND COMMERCIAL
FOREIGN MARKET TO
OPERATIONS START IN NEW FOREIGN MARKET
START OPERATIONS
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