Presentation by Max Lynam at Sydney JoomlaDay 2012. Using Joomla as a platform to Online Success for clients, improving outcomes and increasing revenue. Integration and web design services via http://www.molehill.com.au

1. Coaching Clients
To Succeed with Joomla!
Presented by Max Lynam
@MaxOnTheHill
< maxlynam.com > < molehill.com.au >

2. A new client contacts you. . .
They say they want to improve or launch online !!!!
They may be a DIY client wanting to minimise costs, a client wanting full service or somewhere in between.
Regardless … they should be given the best possible opportunity to
achieve success online, through your coaching, guidance & expertise.
Why How What

3. Debugging Your Client
It can sometimes be difficult to find the real
reason your client is talking to you
Business
Success
Personal
Passion & Goals
When you help your client to achieve their goals and
The Real become successful online it makes a REAL and
Ultimate Goal TANGIBLE improvement to their lives (& business).
Absolute clarity is required to achieve results.

4. Sustainable Success . . .
means we’re committed for the long haul
A long term
relationship
is essential. 6
Level of success >>
Each party should view the
other as a crutial to
achieving online success.
5
4
1 2 3

5. Committed to the Relationship?
Time to develop our Online Success Program
1 Ensure there is absolute clarity in the end goals
2 Research the immediate & future markets
3 Package the client, products & services to match the market
4 Identify relevant, quantifiable & measurable KPIs and goals
5 Develop a relationship acquisition & building strategy
6 Develop program tasks and schedules to be done
✓ 7 Agreement & commitment by both parties is essential

6. Hang on . . . what about the web?
experience & expertise will result in the right stuff
1. Integration of analytics across all
relevant data-sources, online
2.Research platforms & channels is essential.
2. Really detailed research of your
client, the products, the market and
the end goals is essential. Also,
make sure you use the correct tools.
1.Analytics 3.SEO 3. It goes without saying, but SEO is
not an afterthought or something set
in stone. Do it right from the start
and across all channels.

7. So who likes to be happier in life?
Data analysis holds the key, my young Padawan.
Analytics the tool of choice for the jedi master, “Online-Success”.
Data Analysis Improve
Compare to Compare to
Program Program
Data Analysis
Improve

8. Regular meeting with client
. . . what’s working, what isn’t – improve!
The client and the agency have a clear set of
tasks and actions to be done according to the
Success Online Program.
The data analysis will help reveal what is or
isn‟t working online, as well as off.
Each party involved should meet regularly
(without fail) to analyse, improve and build on
the program. Review the previous 7 steps,
remembering clarity & agreement is essential.

9. Tools of the trade . . .
try to have everything as integrated as possible
• We try to use tools that have inbuilt
integration, easy customisation, are Open
Source and/or easy API‟s.
• Currently liking MijoSoft tools:
– MijoShop, MijoSEF, MijoAnalytics
– have started towards dev of some extra components/plugins to
extend to other Joomla tools like AcyMailing

10. Partner with your clients
Their success will drive your success.
Work to create a long term value added service to your
clients, so they have time to work ON their business.
Not only will you get more referals from your happy and
successful clients, they will also be paying you for the extra
services, products, solutions and training you provide.
With both of you being more successful and profitable, you
should both be able to spend more time with family and
friends or pursuing your „other‟ passions.

11. { THANK YOU }
to the Joomla! community, supporters, developers and
organisers of Sydney JoomlaDay 2012.
Cheers .. Let‟s finish up, have drinks & spread the love 