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Big Data Webinar Series
Big Data Webinar Series
Customer Intimacy & Develop New BusinessMarch 11, 2014
Operational ExcellenceMarch 18, 2014
March 25, 2014
April 1, 2014
April 3, 2014
Big Data in Public Services
Big Data in Healthcare & Life Sciences
Big Data in Human Resources
Big Data Applications
New Data
Structured
Semi
Not structured
Social
Media
Mobile
Sensor
data
Analytics
becomes
1-on-1 &
Real-Time
Enables a huge number of
‘new’ or improved
Big Data Applications
Open
Data
Analytics becomes 1-on-1
& Real-Time
Business
domains
Operational
Excellence
Customer
Intimacy
New Business
Risk
Management
Retail
Banking/securities
Healthcare
Life Sci
Media & entertainment
Government
Utilities
Insurance
Manufacturing
Telecom
Transport
Services
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
…
Source: Gartner
Big Data Applications
Operational
Excellence
Customer
Intimacy
New Business Risk Management
Generic
Predictive asset
maintenance
Scenario testing
Targeted Advertising
Customer entity resolution
Sentiment analysis
Information-based
products & services
Crowdsourcing
Cybersecurity
Fraud detection
Auditing for compliance
Retail
Dynamic pricing
Dynamic forecasting
Market basket analysis
Shopping cart defection
Real-time store management
Fuzzy matching
Recommendations
Mall experience gamification
Loyalty management
Counter-dynamic pricing
Sell retail data upstream
Real-time offers
Multichannel location
analysis
Customer-centric
merchandising
Healthcare
Integrated patient data
Assisted diagnosis
Adaptive treatment planning
Patient flow management
Self evaluation
Remote patient monitoring
Hotspotting
Fraud (ring) detection
Life Sciences
Clinical trials
Translation medicine
Virtual humans
Global listening capabilities Personalized medication
Adaptive treatment
planning
Self monitoring
Drug & medical
device safety
Clinical trial fraud
Quantified Self
Genome Research
Genome Research
Healthcare & Life Sciences Collaboration
Healthcare & Life Sciences Collaboration
Source: Mount Sinai Icahn School of Medicine
US Health Care Provider
• 1,2 Million Patients
• 15 Hospitals
• 185 Day Clinics
• 70 Retail Pharmacies
• 30.000 Employees
• 6.000 Nurses
• 1.500 Physicians
Benchmark clinical performance against national standards
• Treatment costs
• Re-admission rate
• Length of stay
Big Data Concept
HealthCare Data Hub
HealthCare Analytics
Scheduling
Radiology Home DevicesGenomicsTranscriptionsMedications …
Lab Data PharmacySurveys PACS
EMR
Billing
Data Flow Concepts
AnalyzeAcquire Organize Decide
OLTP Data
RDBMS ETL DWH BI
AnalyzeAcquire Organize Decide
New Data
OLTP Data
Data Flow Concepts
RDBMS ETL DWH BI
Use Case Drives the Data Flows
AnalyzeAcquire Organize Decide
OLTP Data
RDBMS ETL DWH BI
New Data
AnalyzeAcquire Organize Decide
New Data
OLTP Data
RDBMS ETL
Use Case Drives the Data Flows
Big Data Reference Architecture
PACS
DATA SOURCES
Legacy
EMR
Financial
RTLS
Device
Integratio
n
Clinical
Trials
Radiology
Social
Media
Medication
Laboratory
Bio
Repository
Home
Devices
Genomics
Quantifie
d Self
Pharmacy
POS
Transcript
ions
Security
HadoopCluster
Operations
Linear Scale Compute & HDFS Storage
Multitenant Processing: YARN
Scrip
t
Pig
SQL
Hive
Impala
Online
HBase
Accumulo
OthersReal-
Time
Storm
In-
Memory
Spark
Batch
Map
Reduce
Governance
Tag, Filter &
Process
Metadata Management
Ingest
Sqoop
DATA REPOSITORIES
EDW
EDW EDW
EDW
EDW
Surgical
Data Mart
Diagnosis
Data Mart
Quality
Data Mart
Clinical Info
Data MartNeo4j
APPLICATIONS
• Cohort discovery
• Predicting read mission
• Detection of sepsis pathways
• Analyzing test variances
• Rapid bedside response
• Tracking patient wait times
• Home health monitoring
• Chronic disease
management
• Patient scorecards
Big Data Journey
Business
Defines mandate and
requirements
IT
Acquires and
integrates data
Data Scientists
Build and refine
analytic models
IT
Publishes new Insights
Business
Consumes insights
and measures
effectiveness
Cronos Big Data Services Offering
Use Case
Discovery
Workshop
Big Data
Analytics
Implementation
Services
Proof of
Concepts
The role of the Data Scientist
Business
Strategy
Analyst
Hadoop
System
Administrator
Hadoop
Developer
Data Architect Data Analyst/
Statistician
Identify Business
Pains &
demonstrate
through
Analytical skills
how the
available data
can be exploited
on a Strategic
Level
Hadoop Cluster
installation &
administration.
Data Loading
Build the
relevant
dataset by
cleansing,
filtering,
grouping and
aggregating
the data using
parallel
processing
languages like
MapReduce
Hive, Pig,
Impala,
Spark,…
ETL tooling,
MDM, Data
Cleaning &
Matching
Integration with
Enterprise
Architecture
Data
Governance &
Security
Through statistical
Analysis,
conceptual and
predictive data
modeling, machine
learning,…
Discover patterns,
trends, insights.
Translate these to
Business
Opportunities
Cronos Big Data References
Use Case
Discovery
Workshop
Proof Of
Concept
Implementation
Services
Big Data
Analytics
Call Center    
Healthcare   
Utility
  
Editor   
Telco  
ISV 
Media 
Transport   
Manufacturing
& Distribution

Online Gaming  
Clever usage of data
to make better decisions
Conclusions
Contact: matthias.vallaey@cronos.be`
+32 496 57 66 27
Big data in Healthcare & Life Sciences

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Big data in Healthcare & Life Sciences

  • 1.
  • 3. Big Data Webinar Series Customer Intimacy & Develop New BusinessMarch 11, 2014 Operational ExcellenceMarch 18, 2014 March 25, 2014 April 1, 2014 April 3, 2014 Big Data in Public Services Big Data in Healthcare & Life Sciences Big Data in Human Resources
  • 4. Big Data Applications New Data Structured Semi Not structured Social Media Mobile Sensor data Analytics becomes 1-on-1 & Real-Time Enables a huge number of ‘new’ or improved Big Data Applications Open Data Analytics becomes 1-on-1 & Real-Time Business domains Operational Excellence Customer Intimacy New Business Risk Management Retail Banking/securities Healthcare Life Sci Media & entertainment Government Utilities Insurance Manufacturing Telecom Transport Services X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X … Source: Gartner
  • 5. Big Data Applications Operational Excellence Customer Intimacy New Business Risk Management Generic Predictive asset maintenance Scenario testing Targeted Advertising Customer entity resolution Sentiment analysis Information-based products & services Crowdsourcing Cybersecurity Fraud detection Auditing for compliance Retail Dynamic pricing Dynamic forecasting Market basket analysis Shopping cart defection Real-time store management Fuzzy matching Recommendations Mall experience gamification Loyalty management Counter-dynamic pricing Sell retail data upstream Real-time offers Multichannel location analysis Customer-centric merchandising Healthcare Integrated patient data Assisted diagnosis Adaptive treatment planning Patient flow management Self evaluation Remote patient monitoring Hotspotting Fraud (ring) detection Life Sciences Clinical trials Translation medicine Virtual humans Global listening capabilities Personalized medication Adaptive treatment planning Self monitoring Drug & medical device safety Clinical trial fraud
  • 9. Healthcare & Life Sciences Collaboration
  • 10. Healthcare & Life Sciences Collaboration Source: Mount Sinai Icahn School of Medicine
  • 11. US Health Care Provider • 1,2 Million Patients • 15 Hospitals • 185 Day Clinics • 70 Retail Pharmacies • 30.000 Employees • 6.000 Nurses • 1.500 Physicians Benchmark clinical performance against national standards • Treatment costs • Re-admission rate • Length of stay
  • 12. Big Data Concept HealthCare Data Hub HealthCare Analytics Scheduling Radiology Home DevicesGenomicsTranscriptionsMedications … Lab Data PharmacySurveys PACS EMR Billing
  • 13. Data Flow Concepts AnalyzeAcquire Organize Decide OLTP Data RDBMS ETL DWH BI
  • 14. AnalyzeAcquire Organize Decide New Data OLTP Data Data Flow Concepts RDBMS ETL DWH BI
  • 15. Use Case Drives the Data Flows AnalyzeAcquire Organize Decide OLTP Data RDBMS ETL DWH BI New Data
  • 16. AnalyzeAcquire Organize Decide New Data OLTP Data RDBMS ETL Use Case Drives the Data Flows
  • 17. Big Data Reference Architecture PACS DATA SOURCES Legacy EMR Financial RTLS Device Integratio n Clinical Trials Radiology Social Media Medication Laboratory Bio Repository Home Devices Genomics Quantifie d Self Pharmacy POS Transcript ions Security HadoopCluster Operations Linear Scale Compute & HDFS Storage Multitenant Processing: YARN Scrip t Pig SQL Hive Impala Online HBase Accumulo OthersReal- Time Storm In- Memory Spark Batch Map Reduce Governance Tag, Filter & Process Metadata Management Ingest Sqoop DATA REPOSITORIES EDW EDW EDW EDW EDW Surgical Data Mart Diagnosis Data Mart Quality Data Mart Clinical Info Data MartNeo4j APPLICATIONS • Cohort discovery • Predicting read mission • Detection of sepsis pathways • Analyzing test variances • Rapid bedside response • Tracking patient wait times • Home health monitoring • Chronic disease management • Patient scorecards
  • 18. Big Data Journey Business Defines mandate and requirements IT Acquires and integrates data Data Scientists Build and refine analytic models IT Publishes new Insights Business Consumes insights and measures effectiveness
  • 19. Cronos Big Data Services Offering Use Case Discovery Workshop Big Data Analytics Implementation Services Proof of Concepts
  • 20. The role of the Data Scientist Business Strategy Analyst Hadoop System Administrator Hadoop Developer Data Architect Data Analyst/ Statistician Identify Business Pains & demonstrate through Analytical skills how the available data can be exploited on a Strategic Level Hadoop Cluster installation & administration. Data Loading Build the relevant dataset by cleansing, filtering, grouping and aggregating the data using parallel processing languages like MapReduce Hive, Pig, Impala, Spark,… ETL tooling, MDM, Data Cleaning & Matching Integration with Enterprise Architecture Data Governance & Security Through statistical Analysis, conceptual and predictive data modeling, machine learning,… Discover patterns, trends, insights. Translate these to Business Opportunities
  • 21. Cronos Big Data References Use Case Discovery Workshop Proof Of Concept Implementation Services Big Data Analytics Call Center     Healthcare    Utility    Editor    Telco   ISV  Media  Transport    Manufacturing & Distribution  Online Gaming  
  • 22. Clever usage of data to make better decisions Conclusions

Notas do Editor

  1. Preventive Healthcare
  2. What is Genomics?Genomics is the study of the complete genetic material (genome) of organisms.  The field includes sequencing, mapping, and analyzing a wide range of RNA and DNA codes, from viruses and mitochondria to many species across the kingdoms of life. Most pertinent here are intensive efforts to determine the entire DNA sequence of many individual humans in order to map and analyze individual genes and alleles as well as their interactions. The primary goal that drives these efforts is to understand the genetic basis of heritable traits, and especially to understand how genes work in order to prevent or cure diseases.The amount of data being produced by sequencing, mapping, and analyzing genomes propels genomics into the realm of Big Data. Genomics produces huge volumes of data; each human genome has 20,000-25,000 genes comprised of 3 million base pairs. This amounts to 100 gigabytes of data, equivalent to 102,400 photos. Sequencing multiple human genomes would quickly add up to hundreds of petabytes of data, and the data created by analysis of gene interactions multiplies those further.Genomics Fuels Personalized MedicinePersonal genomics–understanding each individual’s genome–is a necessary foundation for predictive medicine, which draws on a patient’s genetic data to determine the most appropriate treatments. Medicine should accommodate people of different shapes and sizes. By combining sequenced genomic data with other medical data, physicians and researchers can get a better picture of disease in an individual. The vision is that treatments will reflect an individual’s illness, and not be a one treatment fits all, as is too often true today.Human Genome: Then and NowAs we’ve shown, research in the field of genomics has come a long way in the past 60 years. The pioneering effort in studying the human genome and its effect on disease is the Human Genome Project (1990-2003), which changed sequencing from a manual process to an automated one.Driven by advances in technology that have dramatically reduced costs, Genome Wide Association Studies (GWAS) are expanding on the Human Genome Project in discovering connections between genes and diseases. GWAS tests single nucleotide polymorphisms (SNPs) for association with diseases to find links. (A single nucleotide polymorphism is one in which there is a one nucleotide difference between two genes. For example, two sequenced DNA fragments, AAGCCTA versus AAGCTTA, have one differing nucleotide. In old-fashioned genetic terminology, these would be different alleles of the same gene.)More than 1600 genome publications have connected 2000 gene associations with more than 300 common human disease traits.So far, GWAS hasn’t proven directly useful for guiding individual health, but we may be on the brink of changing this. There are three near future clinical applications for GWAS:Predictive models to identify high risk patients, as in Type 1 Diabetes patients.Classifying disease subtypes of potential use for more precisely guided clinical trials, and targeted treatments (e.g. cancers).Provide better information for screening drug candidates for toxicity and efficacy before clinical trials.The Era of the $1000 Genome: the Archon X-prizeBy the time the Human Genome Project was completed, the cost of sequencing the human genome was $40 million, down from $95 million just two years before. Academics and companies have been working hard to make sequencing affordable and therefore available to the public. Today an individual human genome can be sequenced for around $5000 consistently and accurately.The current Holy Grail in genomics is the “$1000 Genome,” the attempt to make sequencing and mapping individual genomes cheap enough to be a part of every patient’s medical record. The Archon X-PRIZE “$1000 Genome” prize competition challenges researchers to decrease the price of sequencing to under $1000. Through advanced genomic sequencing and developing rapid, inexpensive, and accurate whole genome sequencing technologies, the ultimate goal is to usher in an era of personalized medicine. The competition will take place this fall, and will award a purse of $10 million to the first team to successfully sequence the whole human genome of 100 centenarians within 30 days at a maximum cost of $1000 per genome and an error rate no greater than 1 per million base pairs.
  3. What is Genomics?Genomics is the study of the complete genetic material (genome) of organisms.  The field includes sequencing, mapping, and analyzing a wide range of RNA and DNA codes, from viruses and mitochondria to many species across the kingdoms of life. Most pertinent here are intensive efforts to determine the entire DNA sequence of many individual humans in order to map and analyze individual genes and alleles as well as their interactions. The primary goal that drives these efforts is to understand the genetic basis of heritable traits, and especially to understand how genes work in order to prevent or cure diseases.The amount of data being produced by sequencing, mapping, and analyzing genomes propels genomics into the realm of Big Data. Genomics produces huge volumes of data; each human genome has 20,000-25,000 genes comprised of 3 million base pairs. This amounts to 100 gigabytes of data, equivalent to 102,400 photos. Sequencing multiple human genomes would quickly add up to hundreds of petabytes of data, and the data created by analysis of gene interactions multiplies those further.Genomics Fuels Personalized MedicinePersonal genomics–understanding each individual’s genome–is a necessary foundation for predictive medicine, which draws on a patient’s genetic data to determine the most appropriate treatments. Medicine should accommodate people of different shapes and sizes. By combining sequenced genomic data with other medical data, physicians and researchers can get a better picture of disease in an individual. The vision is that treatments will reflect an individual’s illness, and not be a one treatment fits all, as is too often true today.Human Genome: Then and NowAs we’ve shown, research in the field of genomics has come a long way in the past 60 years. The pioneering effort in studying the human genome and its effect on disease is the Human Genome Project (1990-2003), which changed sequencing from a manual process to an automated one.Driven by advances in technology that have dramatically reduced costs, Genome Wide Association Studies (GWAS) are expanding on the Human Genome Project in discovering connections between genes and diseases. GWAS tests single nucleotide polymorphisms (SNPs) for association with diseases to find links. (A single nucleotide polymorphism is one in which there is a one nucleotide difference between two genes. For example, two sequenced DNA fragments, AAGCCTA versus AAGCTTA, have one differing nucleotide. In old-fashioned genetic terminology, these would be different alleles of the same gene.)More than 1600 genome publications have connected 2000 gene associations with more than 300 common human disease traits.So far, GWAS hasn’t proven directly useful for guiding individual health, but we may be on the brink of changing this. There are three near future clinical applications for GWAS:Predictive models to identify high risk patients, as in Type 1 Diabetes patients.Classifying disease subtypes of potential use for more precisely guided clinical trials, and targeted treatments (e.g. cancers).Provide better information for screening drug candidates for toxicity and efficacy before clinical trials.The Era of the $1000 Genome: the Archon X-prizeBy the time the Human Genome Project was completed, the cost of sequencing the human genome was $40 million, down from $95 million just two years before. Academics and companies have been working hard to make sequencing affordable and therefore available to the public. Today an individual human genome can be sequenced for around $5000 consistently and accurately.The current Holy Grail in genomics is the “$1000 Genome,” the attempt to make sequencing and mapping individual genomes cheap enough to be a part of every patient’s medical record. The Archon X-PRIZE “$1000 Genome” prize competition challenges researchers to decrease the price of sequencing to under $1000. Through advanced genomic sequencing and developing rapid, inexpensive, and accurate whole genome sequencing technologies, the ultimate goal is to usher in an era of personalized medicine. The competition will take place this fall, and will award a purse of $10 million to the first team to successfully sequence the whole human genome of 100 centenarians within 30 days at a maximum cost of $1000 per genome and an error rate no greater than 1 per million base pairs.
  4. Mount Sinai Icahn School of Medicine brengt Clinical Trial data samen met anoniemgemaaktpatientendatauithunElectronischPatienten dossier.Erwordtgeanalyseerdwat de impact is van bepaaldemedicijnen op eenhelegrotepopulatie van patiënten en in reëleomstandigheden.Dezetestresultatenwordenvergeleken met de initiële analyses van de Clinische Trials. Eventueleafwijkingenwordenverderonderzocht. Door de data aandiepeanalyseteonderwerpenkwamenerbepaaldepatronennaar de oppervlakte. Patientenwerdengeclusterdnaargelijkaardigekenmerken en het In mindere of meerdere mate positiefreageren op eenspecifiekmedicijn. Aan de hand van dezenieuweinzichtenDezeoefeningbrengtnieuweinzichtenvoor de onderzoekers. Per gevondendoelgroepwerd de dosis of samenstelling van de medicatieaangepast met eenbeterresultaat tot gevolg.Dit is de eerstestapnaar 1op1 gepersonaliseerdemedicatie
  5. These actors create a huge amount of data. They want to use this data for better decision making
  6. 18 databronnenLength of stayComplicationsRe-admissionsPatient satisfaction ratesMortality ratesZiekenhuisbacterieSharen van de resultaten per afdeling en benchmarkentegen het nationaalgemiddelde.De kwaliteit van de zorgverstrekkingwerd heel visibel, met alsgevolgdat de zorgverstrekkershungedraggingenaanpassen en meer op kwaliteitgingenwerkenMeer Best Practices werdeningevoerd.Ditwerd pas mogelijk door alle data aanwezig in het ziekenhuis (recente en historische) Alle data bijhouden (Volume)Alle data combineren (Variety) vooranalysedoeleinden.Kanenkel maar door introductie van Big Data architectuur. Alle data silo’s samenbrengen in een Enterprise Data Hub, en complexeanalyseuitvoeren over de data silo’s heen.Slechtsindien je alle data combineert is het mogelijkombepaaldepatronenteontdekken of nieuweinzichtentekrijgenResultaat: KPI’s sterkverbeterdNext step: Remote patient care voorpatiënten met chronischeaandoeningen. Data wordtgecapteerd op regelmatigetijdstippen, Verpleegstershouden de resultaten in het oog.
  7. N-AllooGrabbleAquafinBlondéTelenetNGDataDe PersgroepBlondé/Thermo KingPOC voor Sales in samenwerking met Blondé. Samenbrengen van allesoortendatabronnnen (CRM Sales & Service, ERP, Persberichten, Social Media,…) en dan via Content Mgmt platform van Blondécreëren van gepersonaliseerde “Sales Dashboard”voor de sales.EriksNapoleon Games