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Platform banner
Title Character
Title
PEGI rating Developer name
Online
compatibility
Tomb	
  Raider’s	
  cover	
  is	
  topped	
  by	
  the	
  PS3’s	
  black	
  banner.	
  To	
  the	
  le;	
  of	
  the	
  
banner	
  sits	
  the	
  name	
  of	
  the	
  pla=orm,	
  to	
  the	
  right,	
  the	
  @tle	
  and	
  logo	
  of	
  the	
  
online,	
  Playsta@on	
  Network.	
  Underneath	
  the	
  thin	
  red	
  line	
  bordering	
  off	
  the	
  
banner	
  from	
  the	
  artwork	
  is	
  a	
  spacious	
  yet	
  very	
  detailed	
  piece	
  of	
  art.	
  Lara	
  
Cro;,	
  the	
  principal	
  character,	
  stands	
  tall	
  and	
  dominates	
  the	
  middle	
  of	
  the	
  
cover,	
  shining	
  and	
  glistening	
  with	
  rain	
  water	
  and	
  holding	
  her	
  wounded	
  arm,	
  
which	
  blood	
  appears	
  to	
  be	
  running	
  down.	
  She	
  is	
  holding	
  her	
  bow	
  downwards	
  
and	
  spor@ng	
  an	
  idle	
  glare,	
  confirming	
  that	
  she	
  is	
  currently	
  not	
  engaging	
  in	
  any	
  
sort	
  of	
  baIle.	
  However,	
  the	
  background	
  environment	
  suggests	
  that	
  this	
  will	
  
not	
  be	
  for	
  long	
  as	
  texture	
  of	
  the	
  crashing	
  waves	
  demonstrates	
  them	
  crashing	
  
into	
  the	
  cave,	
  from	
  where	
  our	
  perspec@ve	
  lies.	
  There	
  is	
  what	
  appears	
  to	
  be	
  a	
  
shipwreck	
  just	
  outside	
  of	
  the	
  cave	
  but	
  the	
  ar@st	
  has	
  chose	
  not	
  to	
  reveal	
  to	
  
much	
  of	
  this,	
  to	
  perhaps,	
  en@ce	
  the	
  player	
  in	
  to	
  find	
  out	
  during	
  gameplay.	
  The	
  
PEGI	
  ra@ng,	
  dis@nguished	
  from	
  the	
  black,	
  dreary	
  backdrop	
  with	
  its	
  red	
  box,	
  
sits	
  in	
  the	
  boIom	
  le;	
  corner	
  of	
  the	
  cover,	
  whilst	
  just	
  the	
  developer’s	
  credits	
  
sit	
  in	
  the	
  boIom	
  right,	
  adding	
  a	
  sense	
  of	
  somewhat	
  more	
  space	
  to	
  the	
  cover.
Platform banner
Title
Television System
Main Character
ESRB rating
Developer Publisher
Bioshock:	
  Infinite’s	
  cover	
  displays	
  Xbox’s	
  trademark	
  banner	
  at	
  the	
  top,	
  it’s	
  @tle	
  siSng	
  
clearly	
  against	
  the	
  white	
  background,	
  with	
  a	
  paIern	
  of	
  it’s	
  tradi@onal	
  colours	
  to	
  the	
  
right	
  of	
  the	
  banner.	
  The	
  case	
  is	
  also	
  coloured	
  in	
  Xbox’s	
  bright	
  green	
  trademark	
  colour.	
  
The	
  television	
  system,	
  NTSC,	
  which	
  the	
  game	
  is	
  compa@ble	
  with,	
  sits	
  humbly	
  above	
  
the	
  game	
  series’	
  @tle,	
  which,	
  plated	
  against	
  an	
  an@que	
  looking	
  rusty	
  shield,	
  with	
  
patrio@c,	
  loyal	
  stars	
  placed	
  underneath,	
  is	
  sprawled	
  confidently	
  across	
  the	
  top	
  of	
  the	
  
cover.	
  The	
  “infinite”	
  specifica@on	
  acts	
  almost	
  like	
  a	
  sub	
  header,	
  separated	
  on	
  another	
  
shield,	
  with	
  the	
  remnants	
  of	
  a	
  US	
  flag	
  mel@ng	
  off	
  it.	
  The	
  combina@on	
  of	
  patrio@sm	
  
and	
  destruc@on	
  is	
  con@nued	
  within	
  the	
  background,	
  with	
  the	
  wrecked,	
  American	
  flag	
  
dangling	
  helplessly	
  down	
  the	
  right	
  side	
  of	
  the	
  cover,	
  on	
  fire.	
  This	
  perhaps	
  hints	
  at	
  the	
  
corrupt	
  society	
  featured	
  in	
  the	
  game	
  and	
  degrading	
  of	
  the	
  US	
  government	
  and	
  their	
  
views	
  in	
  it.	
  The	
  predominant	
  focal	
  point	
  of	
  the	
  cover	
  is	
  undoubtedly	
  the	
  protagonist,	
  
Booker	
  DeWiI,	
  who	
  poses	
  in	
  a	
  casual	
  yet	
  aggressive	
  stance,	
  with	
  his	
  shotgun	
  slung	
  
over	
  his	
  shoulder,	
  bandages	
  wrapped	
  around	
  his	
  wrist	
  and	
  great	
  ar@s@c	
  detail	
  put	
  
into	
  his	
  clothing	
  and	
  aspects	
  of	
  his	
  character	
  as	
  minute	
  as	
  the	
  texture	
  of	
  his	
  hair	
  and	
  
his	
  stubble.	
  His	
  figure	
  is	
  covered	
  by	
  an	
  array	
  of	
  fire	
  sparks	
  that	
  add	
  a	
  sense	
  of	
  ac@on	
  
to	
  the	
  seSng	
  of	
  the	
  cover	
  and	
  therefore	
  a	
  certain	
  “cool	
  factor”	
  to	
  Booker’s	
  character,	
  
as	
  he	
  looks	
  so	
  casual.	
  The	
  ESRB	
  ra@ng	
  sits	
  in	
  the	
  covers	
  boIom	
  le;	
  corner	
  whilst	
  the	
  
developer	
  and	
  the	
  publisher’s	
  logos	
  sit	
  equally	
  sized	
  in	
  the	
  boIom	
  right.
Platform
Online
Compatibility
Exclusive to
platform
Title
Joel & Ellie
ESRB rating Developer
Publisher
The	
  Last	
  of	
  Us’	
  cover	
  has	
  smaller	
  dimensions,	
  being	
  a	
  PS3	
  game.	
  The	
  PS3’s	
  black	
  banner	
  jets	
  
across	
  the	
  top	
  of	
  the	
  cover,	
  geSng	
  lighter	
  as	
  it	
  progresses	
  to	
  the	
  right.	
  On	
  the	
  le;	
  of	
  the	
  
banner	
  sit	
  the	
  name	
  of	
  the	
  pla=orm	
  whilst	
  the	
  @tle	
  and	
  logo	
  of	
  the	
  online,	
  Playsta@on	
  
Network,	
  sit	
  clearly	
  on	
  the	
  lighter,	
  right	
  side.	
  Underneath	
  the	
  right	
  of	
  banner’s	
  dis@nct	
  and	
  
effec@ve	
  thin	
  red	
  border,	
  a	
  panel	
  emerges,	
  emphasising	
  how	
  the	
  game	
  is	
  a	
  Playsta@on	
  
exclusive,	
  not	
  only	
  to	
  promote	
  the	
  game	
  but	
  the	
  pla=orm	
  as	
  well.	
  The	
  en@re	
  perspec@ve	
  of	
  
the	
  box	
  art	
  is	
  @tled	
  to	
  the	
  le;,	
  to	
  give	
  it	
  a	
  rugged	
  look.	
  Both	
  the	
  environment	
  and	
  the	
  
aIen@on	
  of	
  the	
  characters	
  give	
  the	
  game	
  a	
  detailed	
  and	
  in	
  depth	
  feel	
  on	
  this	
  over.	
  The	
  
skyscrapers	
  are	
  tall	
  and	
  in@mida@ng	
  and	
  rise	
  way	
  above	
  the	
  individuals,	
  the	
  @tle	
  and	
  the	
  
banner	
  of	
  the	
  box,	
  whilst	
  the	
  characters,	
  Joel	
  and	
  Ellie	
  (who	
  is	
  standing	
  nearer	
  to	
  perhaps	
  
aIain	
  the	
  focus	
  of	
  the	
  player	
  and	
  to	
  convey	
  the	
  importance	
  of	
  her	
  character)	
  stare	
  on	
  into	
  
the	
  distance,	
  to	
  imply	
  there	
  is	
  more	
  in	
  that	
  environment	
  than	
  what	
  meets	
  our	
  eyes.	
  The	
  
@tle	
  sits	
  in	
  a	
  simple,	
  bold,	
  white	
  font,	
  emerging	
  from	
  the	
  cover’s	
  le;	
  to	
  fit	
  in	
  with	
  western	
  
reading	
  paIerns	
  and	
  is	
  decorated	
  with,	
  rough,	
  black	
  smudges	
  to	
  subtly	
  con@nue	
  the	
  rusty,	
  
abandoned	
  themes	
  of	
  the	
  game.	
  The	
  ESRB	
  ra@ng	
  is	
  on	
  the	
  le;,	
  the	
  developer’s	
  credits	
  just	
  
a	
  liIle	
  bit	
  larger	
  than	
  the	
  publisher’s	
  on	
  the	
  right.	
  Underneath	
  these	
  credits	
  across	
  the	
  
boIom	
  of	
  the	
  screen	
  rise	
  some	
  blades	
  of	
  grass	
  very	
  near	
  to	
  our	
  perspec@ve,	
  perhaps	
  to	
  
create	
  a	
  hands	
  on	
  approach	
  or	
  to	
  convey	
  how	
  much	
  nature	
  is	
  taking	
  over	
  the	
  urban	
  
cityscape.	
  
Platform banner
Title
Television system
Awards sticker
Main player
types
ESRB rating
Developer Publisher
Titanfall’s	
  cover	
  displays	
  Xbox’s	
  trademark	
  banner	
  at	
  the	
  top,	
  it’s	
  @tle	
  siSng	
  clearly	
  against	
  
the	
  white	
  background,	
  with	
  a	
  paIern	
  of	
  it’s	
  tradi@onal	
  colours	
  to	
  the	
  right	
  of	
  the	
  banner.	
  The	
  
case	
  is	
  also	
  coloured	
  in	
  Xbox’s	
  bright	
  green	
  trademark	
  colour.	
  The	
  television	
  system,	
  NTSC,	
  
which	
  the	
  game	
  is	
  compa@ble	
  with,	
  sits	
  humbly	
  above	
  the	
  game’s	
  @tle,	
  which,	
  in	
  black,	
  bold,	
  
capital	
  and	
  futuris@c	
  font,	
  stands	
  out	
  across	
  the	
  top	
  of	
  the	
  cover,	
  complimented	
  by	
  a	
  white,	
  
flame	
  like,	
  drop	
  shadow.	
  This	
  is	
  shown	
  well	
  against	
  the	
  beige	
  shaded,	
  cloudy	
  sky	
  of	
  the	
  
skyline	
  background,	
  whose	
  monotone	
  and	
  close	
  rela@ons	
  of	
  colours	
  and	
  distant	
  buildings	
  add	
  
both	
  neat	
  design	
  and	
  depth	
  to	
  the	
  percep@on	
  of	
  the	
  game’s	
  environment.	
  Not	
  too	
  much	
  
space	
  is	
  le;	
  for	
  distance	
  however,	
  as	
  in	
  the	
  gap	
  on	
  the	
  right	
  side	
  of	
  the	
  cover,	
  a	
  label	
  boasts	
  
the	
  game’s	
  status	
  of	
  winning	
  over	
  60	
  awards.	
  The	
  size	
  of	
  the	
  @tan	
  preIy	
  much	
  covers	
  the	
  
majority	
  of	
  the	
  le;	
  side	
  of	
  the	
  box	
  and	
  yet	
  it	
  is	
  sta@onary	
  and	
  open.	
  The	
  pilot	
  seems	
  to	
  
climbing	
  out	
  into	
  the	
  vast	
  environment	
  conveyed,	
  demonstra@ng	
  the	
  game’s	
  focus	
  on	
  the	
  
humans	
  as	
  well	
  as	
  the	
  robots	
  as	
  well	
  as	
  the	
  sense	
  of	
  adventure	
  that	
  the	
  game	
  holds.	
  The	
  
black	
  and	
  white	
  ESRB	
  ra@ng	
  sits	
  in	
  its	
  tradi@onal	
  spot,	
  the	
  boIom	
  le;	
  of	
  the	
  cover,	
  whilst	
  the	
  
publisher’s	
  (EA)	
  symbol	
  sits	
  in	
  the	
  right	
  corner	
  in	
  a	
  stylised,	
  stamp	
  like,	
  transparent	
  manner.	
  
This	
  leaves	
  the	
  en@rety	
  of	
  the	
  covers	
  lower	
  por@on	
  to	
  be	
  claimed	
  by	
  the	
  developer’s	
  
(Respawn)	
  logo.	
  The	
  bold,	
  white	
  and	
  orange	
  font	
  of	
  their	
  text	
  and	
  logo	
  state	
  how	
  they	
  
certainly	
  may	
  want	
  some	
  credit	
  for	
  this	
  @tle.	
  

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Four video game box art diagrams

  • 1. Platform banner Title Character Title PEGI rating Developer name Online compatibility Tomb  Raider’s  cover  is  topped  by  the  PS3’s  black  banner.  To  the  le;  of  the   banner  sits  the  name  of  the  pla=orm,  to  the  right,  the  @tle  and  logo  of  the   online,  Playsta@on  Network.  Underneath  the  thin  red  line  bordering  off  the   banner  from  the  artwork  is  a  spacious  yet  very  detailed  piece  of  art.  Lara   Cro;,  the  principal  character,  stands  tall  and  dominates  the  middle  of  the   cover,  shining  and  glistening  with  rain  water  and  holding  her  wounded  arm,   which  blood  appears  to  be  running  down.  She  is  holding  her  bow  downwards   and  spor@ng  an  idle  glare,  confirming  that  she  is  currently  not  engaging  in  any   sort  of  baIle.  However,  the  background  environment  suggests  that  this  will   not  be  for  long  as  texture  of  the  crashing  waves  demonstrates  them  crashing   into  the  cave,  from  where  our  perspec@ve  lies.  There  is  what  appears  to  be  a   shipwreck  just  outside  of  the  cave  but  the  ar@st  has  chose  not  to  reveal  to   much  of  this,  to  perhaps,  en@ce  the  player  in  to  find  out  during  gameplay.  The   PEGI  ra@ng,  dis@nguished  from  the  black,  dreary  backdrop  with  its  red  box,   sits  in  the  boIom  le;  corner  of  the  cover,  whilst  just  the  developer’s  credits   sit  in  the  boIom  right,  adding  a  sense  of  somewhat  more  space  to  the  cover.
  • 2. Platform banner Title Television System Main Character ESRB rating Developer Publisher Bioshock:  Infinite’s  cover  displays  Xbox’s  trademark  banner  at  the  top,  it’s  @tle  siSng   clearly  against  the  white  background,  with  a  paIern  of  it’s  tradi@onal  colours  to  the   right  of  the  banner.  The  case  is  also  coloured  in  Xbox’s  bright  green  trademark  colour.   The  television  system,  NTSC,  which  the  game  is  compa@ble  with,  sits  humbly  above   the  game  series’  @tle,  which,  plated  against  an  an@que  looking  rusty  shield,  with   patrio@c,  loyal  stars  placed  underneath,  is  sprawled  confidently  across  the  top  of  the   cover.  The  “infinite”  specifica@on  acts  almost  like  a  sub  header,  separated  on  another   shield,  with  the  remnants  of  a  US  flag  mel@ng  off  it.  The  combina@on  of  patrio@sm   and  destruc@on  is  con@nued  within  the  background,  with  the  wrecked,  American  flag   dangling  helplessly  down  the  right  side  of  the  cover,  on  fire.  This  perhaps  hints  at  the   corrupt  society  featured  in  the  game  and  degrading  of  the  US  government  and  their   views  in  it.  The  predominant  focal  point  of  the  cover  is  undoubtedly  the  protagonist,   Booker  DeWiI,  who  poses  in  a  casual  yet  aggressive  stance,  with  his  shotgun  slung   over  his  shoulder,  bandages  wrapped  around  his  wrist  and  great  ar@s@c  detail  put   into  his  clothing  and  aspects  of  his  character  as  minute  as  the  texture  of  his  hair  and   his  stubble.  His  figure  is  covered  by  an  array  of  fire  sparks  that  add  a  sense  of  ac@on   to  the  seSng  of  the  cover  and  therefore  a  certain  “cool  factor”  to  Booker’s  character,   as  he  looks  so  casual.  The  ESRB  ra@ng  sits  in  the  covers  boIom  le;  corner  whilst  the   developer  and  the  publisher’s  logos  sit  equally  sized  in  the  boIom  right.
  • 3. Platform Online Compatibility Exclusive to platform Title Joel & Ellie ESRB rating Developer Publisher The  Last  of  Us’  cover  has  smaller  dimensions,  being  a  PS3  game.  The  PS3’s  black  banner  jets   across  the  top  of  the  cover,  geSng  lighter  as  it  progresses  to  the  right.  On  the  le;  of  the   banner  sit  the  name  of  the  pla=orm  whilst  the  @tle  and  logo  of  the  online,  Playsta@on   Network,  sit  clearly  on  the  lighter,  right  side.  Underneath  the  right  of  banner’s  dis@nct  and   effec@ve  thin  red  border,  a  panel  emerges,  emphasising  how  the  game  is  a  Playsta@on   exclusive,  not  only  to  promote  the  game  but  the  pla=orm  as  well.  The  en@re  perspec@ve  of   the  box  art  is  @tled  to  the  le;,  to  give  it  a  rugged  look.  Both  the  environment  and  the   aIen@on  of  the  characters  give  the  game  a  detailed  and  in  depth  feel  on  this  over.  The   skyscrapers  are  tall  and  in@mida@ng  and  rise  way  above  the  individuals,  the  @tle  and  the   banner  of  the  box,  whilst  the  characters,  Joel  and  Ellie  (who  is  standing  nearer  to  perhaps   aIain  the  focus  of  the  player  and  to  convey  the  importance  of  her  character)  stare  on  into   the  distance,  to  imply  there  is  more  in  that  environment  than  what  meets  our  eyes.  The   @tle  sits  in  a  simple,  bold,  white  font,  emerging  from  the  cover’s  le;  to  fit  in  with  western   reading  paIerns  and  is  decorated  with,  rough,  black  smudges  to  subtly  con@nue  the  rusty,   abandoned  themes  of  the  game.  The  ESRB  ra@ng  is  on  the  le;,  the  developer’s  credits  just   a  liIle  bit  larger  than  the  publisher’s  on  the  right.  Underneath  these  credits  across  the   boIom  of  the  screen  rise  some  blades  of  grass  very  near  to  our  perspec@ve,  perhaps  to   create  a  hands  on  approach  or  to  convey  how  much  nature  is  taking  over  the  urban   cityscape.  
  • 4. Platform banner Title Television system Awards sticker Main player types ESRB rating Developer Publisher Titanfall’s  cover  displays  Xbox’s  trademark  banner  at  the  top,  it’s  @tle  siSng  clearly  against   the  white  background,  with  a  paIern  of  it’s  tradi@onal  colours  to  the  right  of  the  banner.  The   case  is  also  coloured  in  Xbox’s  bright  green  trademark  colour.  The  television  system,  NTSC,   which  the  game  is  compa@ble  with,  sits  humbly  above  the  game’s  @tle,  which,  in  black,  bold,   capital  and  futuris@c  font,  stands  out  across  the  top  of  the  cover,  complimented  by  a  white,   flame  like,  drop  shadow.  This  is  shown  well  against  the  beige  shaded,  cloudy  sky  of  the   skyline  background,  whose  monotone  and  close  rela@ons  of  colours  and  distant  buildings  add   both  neat  design  and  depth  to  the  percep@on  of  the  game’s  environment.  Not  too  much   space  is  le;  for  distance  however,  as  in  the  gap  on  the  right  side  of  the  cover,  a  label  boasts   the  game’s  status  of  winning  over  60  awards.  The  size  of  the  @tan  preIy  much  covers  the   majority  of  the  le;  side  of  the  box  and  yet  it  is  sta@onary  and  open.  The  pilot  seems  to   climbing  out  into  the  vast  environment  conveyed,  demonstra@ng  the  game’s  focus  on  the   humans  as  well  as  the  robots  as  well  as  the  sense  of  adventure  that  the  game  holds.  The   black  and  white  ESRB  ra@ng  sits  in  its  tradi@onal  spot,  the  boIom  le;  of  the  cover,  whilst  the   publisher’s  (EA)  symbol  sits  in  the  right  corner  in  a  stylised,  stamp  like,  transparent  manner.   This  leaves  the  en@rety  of  the  covers  lower  por@on  to  be  claimed  by  the  developer’s   (Respawn)  logo.  The  bold,  white  and  orange  font  of  their  text  and  logo  state  how  they   certainly  may  want  some  credit  for  this  @tle.