1. Graduate Prospects
Media Pack
Working together with
employers for successful
graduate recruitment

2. 02
Work with
the experts
Prospects begins a relationship with
students earlier than any other media
owner and nurtures that relationship
from the time a student applies for
university right through to securing
their first graduate job.
Prospects.ac.uk is the starting point in a
student’s career search, influencing career
decisions long before the job search and
application process begins.
For the past forty years, our unique position
at the heart of the HE sector and close
partnership with UK careers services has
meant that we have an unrivalled presence
at 100% of UK universities.
Online, on campus and in print we are
unmatched – the stats speak for themselves.
5 Million
1.6 Million
1.4 Million
100,000
32,000
1.2 Million
ABCe audited page
impressions per month
– double that of our
closest competitor.
unique browsers
every month.
registered users who
can be directly targeted
with advertising and
opportunities.
distribution of print
and digital magazines.
registered final year
students, over a third
of the graduating cohort.
social media users.

3. 03
Success
in 2012
Innovation
for 2013
Smarter, more intuitive
and targeted online
advertising based on the
most up-to-date intelligence
on web visitor behaviour.
Steered 1 million users every
month towards the right career
with our trusted careers advice
content and planning tools.
200% increase in
applications made via
Prospects.ac.uk.
Interacted with over
32,000 active job-seekers
on Twitter, Facebook
and LinkedIn.
Gained over a quarter
of a million new My
Prospects registrants.
Investment in an
industry-leading email
platform increasing email
deliverability by up to 20%.
An enhanced work
experience package,
focused on equipping
students with essential
employability skills.
A mobile job search
platform giving students
and graduates access
to your vacancies
wherever they are.
Why we’re
different
Last year we made it a priority to
make our huge website traffic work
harder for advertisers. We’ve seen
our commitment pay off, with record
numbers of high-calibre graduates
searching and applying for jobs via
Prospects.ac.uk.
We remain the only graduate careers
website to fully integrate our trusted careers
content - written by university careers
advisers - with relevant advertising. That way
you can be confident of targeting motivated,
commercially-aware candidates with the right
skills and knowledge to suit your needs.
In 2013 we know we can do even more
to develop innovative ways to connect
you with the future of your business.

4. 04
70%
23%
3%
4%
Bachelor degree
Postgraduate
A-Level
HND/HNC
Our audience
Our audience may be large, but
this doesn’t come at the expense
of quality. 9 out of 10 visitors
to Prospects.ac.uk expect to achieve
a 2:1 or higher and over 25%
of our registrants are from
‘Top 30’ universities.
We have a unique and exclusive relationship
with the NUS, registering over 120,000
students per year, raising brand awareness
at every stage of the career planning process
- from pre-university to final year. Plus with
35% of traffic to Prospects.ac.uk coming from
international sources, our reach is truly global.
From first-year students looking for work
experience to motivated graduates, Prospects
gives advertisers access to high-calibre,
multi-lingual candidates with the skills
to operate in the global marketplace.
A quarter of My Prospects
registrants have studied
at a Top 30 UK university.
Prospects is the market leader
in postgraduate recruitment
providing recruiters access
to high calibre job-seekers
to fill more specialist roles.
Our prominence with
a pre-university audience
means we work to raise
awareness of your brand
at every point of the career
planning process.
The pie chart shows the breakdown of the highest
level of qualification achieved by our registrant base.

5. Audience
interests
Across every single key sector,
students and graduates know they
can find more job opportunities on
Prospects.ac.uk than anywhere else.
That’s why traffic to our site is more
than triple of that received by our
nearest competitor.*
The graph on the right shows the number
of monthly visitors seeking roles in specific
sectors on Prospects.ac.uk versus our nearest
competitor, Milkround.
Advertising&Marketing
Banking&Finance
Engineering
IT
Retail&Sales
Business&Management
195k
165k
66k
119k
65k
198k
53k 47k
18k
31k
37k
105k
Traffic - Prospects Traffic - Milkround
* Monthly visitor numbers based on data from NORAS
2012 survey and latest ABCe audited unique
browser figures.
05

6. 06
Targeted
engagement
195k119k 165k198k 66k
176k115k 147k209k 141k
Monthly visitors *
Target more industry specific students and
graduates with Prospects.ac.uk than any
other graduate site through dedicated
vacancy listings, display advertising and
in-content widgets.
* Monthly visitor numbers based on data from
NORAS 2012 survey and latest ABCe audited
unique browser figures.
Registered job-seekers
Promote your opportunities to active
job-seekers in your industry with targeted,
solus email campaigns, sector-focused
newsletters and digital products.
Business
& Management
IT Engineering
Banking
& Finance
Advertising
& Marketing

7. 07
Online
On
campus
Social
media
Mobile
The complete
multi-media
package
A truly
integrated
approach
Students and graduates are
a diverse bunch with different
media preferences. That’s why
we offer a multi-media approach
to graduate recruitment.
All of our recruitment packages enable you
to reach your audience on campus through
our long-standing print products, online via
Prospects.ac.uk and social media channels,
or through innovative digital publishing.
Plus, with the launch of our mobile job search
platform we really can now connect students
and graduates with your opportunities
wherever they are.
Whether you have a two-week undergraduate
internship or a vacancy for a full-time
experienced hire, we can help you reach the
largest and most diverse range of students
and graduates.

8. 08
1.4 millionunique visitors to Prospects.ac.uk
every month
Audience
on-campus readership
100,000
display advert
display advert
or profile
1 millionemail subscribers receive the magazine
at strategic points three times a year
Product
Print
Digital
Online
in digital magazine, compatible with mobile
and tablet devices
employer profile
& vacancy listings
online for 12 months
Booking deadline
26 July 2013
Live date
27 September 2013
Prospects
Directory
Package
The multi-media package from
Prospects Directory offers your brand
exposure to more than double the
number of students and graduates
than available through any other
media owner.
As the original and most trusted source
of graduate careers advice, we’ve seen more
students and graduates engage with your
opportunities than ever before through
the launch of Directory digital.
Plus, with options for a year-long presence
on Prospects.ac.uk as part of the standard
package, Prospects Directory gives you the
unrivalled reach and results you demand
for successful graduate recruitment.

9. Booking deadline
16 August 2013
Live date
30 September 2013
Work Experience
and Internships
Package
This year, we’re excited to announce
the launch of an enhanced Work
Experience package – unique
in the market – designed to equip
first and second year students with
essential employability skills.
We know that it’s more important than
ever for graduates to come to employers
with a sharp commercial awareness and
a drive to succeed. The Work Experience
and Internships package will engage with
ambitious, career-focused students right
at the start of university life – providing
employers with a dedicated platform
for raising brand awareness early on.
1.4 millionunique visitors to Prospects.ac.uk
every month
Audience
on-campus readership
30,000 display advert
or profile
300,000email subscribers receive the magazine
at strategic points three times a year
Product
display advert
in digital magazine, compatible with mobile
and tablet devices
work experience
listing
online for 12 months
09
Print
Digital
Online

10. Booking deadline
12 July 2013
Live date
23 September 2013
Prospects
Law
Package
With the Prospects Law package,
your firm can benefit from truly
unrivalled student engagement.
Not only is your vacancy featured on
Prospects.ac.uk with average monthly visitor
numbers of over one million, 20,000 copies
of our sought-after print publication are placed
into the hands of motivated students at law
fairs and through law schools right across
the UK.
As the comprehensive guide to all stages
of the recruitment process, Prospects Law
is your one-stop shop for effective promotion
of your firm profile, vacation schemes and
training contracts.
10
1.4 millionunique visitors to Prospects.ac.uk
every month
Audience
on-campus readership
20,000 display advert
or profile
100,000
training contract
listing
email subscribers
online for 12 months
Product
Print
Digital
Online
display advert
in digital magazine, compatible with mobile
and tablet devices

11. employer profile
vacancy listings
display advertising
in-content editorial widgets
sector sponsorship
spotlight features
Web
and Online
Prospects.ac.uk is the UK’s
biggest and busiest graduate
careers website.
With 1.4 million unique visitors and over
5 million page impressions every month,
we can get your vacancies exposure with
more than double the number of jobseekers
than our nearest competitor.
Our web offer is constantly evolving
in response to user behaviour and the latest
best practice guidelines. Employers can now
choose from a suite of new web advertising
options to ensure maximum exposure
for their opportunities.
11
32,000+Facebook, LinkedIn and Twitter followers
Audience
unique visitors to Prospects.ac.uk
every month
1.4 million
1.3 million
added value promotion
email subscribers
for job vacancies, company profiles
and graduate schemes
Product
Web
Email
Social
media
targeted solus email messaging
monthly newsletter
segmented by graduation year, subject
studied, university and sector interest

12. With forty successful years of graduate
recruitment under our belt, we know our
recruitment solutions work. Whether you’re
looking to recruit one hundred graduates for
your annual intake or need that one special
candidate to start next week, your personal
account manager will work with you every
step of the way to get the results you want.
“We’ve had a phenomenal
response to our advertising
with Prospects, by far the
largest drivers in terms of
response have been the
Directory and the website
which have delivered over
100 more applications that any
other source.”
Catherine Stoneman
Recruitment
See the results
for yourself
Get in touch
To find out for yourself, get in touch with
us today.
sales@prospects.ac.uk
0845 077 1966
www. prospects.ac.uk
@prospects
“During the key September-December
period, from all our graduate media
Prospects not only generated
the most traffic to our client’s
graduate site but also the highest
quality traffic from a Google
Analytics perspective.”
David Walstow | Digital Account Manager, SMRS
12
“The service that we received from
Prospects was second to none.
The quality of candidates that
Prospects found us was extremely
high and far outweighed our
expectations. We recruited three
excellent members of staff.”
Gary Wells | Tower Hamlets Coordinator, Toynbee Hall