Master cards current digital strategy with some changes implemented in order to make the digital strategy more effective

1. Mastercard Digital
Strategy
By: Matthew Willett

2. Current Social Media
• Show sponsored events
• Advertise charities
• Display customers using products, and enjoying
rewards

3. Changes to Social Media
• Become more engaged with customers or
prospective customers
• Advertise more about people getting what they
need from the company
• Show more of the rewards customers receive

4. Current Internet Marketing
• "Everything that matters"
• Make customers feel in control
• Show the benefits through pictures of customers
getting what they need with Mastercard

5. Changes to Internet Marketing
• Implement a discount plan
• Receive certain percent discount on purchases
• Must be customer for year before plan begins

6. Current Mobile App
• Make transfers of accounts
• Chest recent transactions
• Check account balance

7. Changes to Mobile App
• ATM locator
• Fingerprint scanning with Apple iPhones
• Better security and easier access to ATM's

8. Target Audience
• 25-40 men and women
• Just getting out of college or already have job
• Beginning or have a family already
• Multiple accounts = more money

9. Budget and Goals
• 5 million total to spend
• 2 million on social media and internet marketing
• 1 million toward reengineering the mobile app

10. Review
• Mainly focus budget on social media and internet
marketing
• Plan and implement "everything that matters"
discount
• Introduce fingerprint scanning and ATM locator into
mobile app
• Be more involved in customer responses on social
media