1. A N O R G A N I Z A T I O N A L A N A L Y S I S
B Y : M A T T H E W S C O T T
APPLE INC.

2. HISTORY
• When people think of the organization Apple, it first
brings to mind a tremendously successful company that
is a pioneer in the newest technological advances for
mass consumers. The idea for this lucrative company
was conceived by Steve Jobs, and his associate Steve
Wozniak. The two men did not graduate from college,
but were determined to make something of their selves
and would soon after be known to the entire world.

3. HISTORY CONT.
• Although Apple is superior in the consumer electronics
world, the company did not always taste success. Apple is
based out of California, and was first established in 1976. The
first product ever produced by Apple was developed by Steve
Wozniak called the Apple I. The success of the product was
marginal at best.
• After the failure of the first product the Apple I, Steve
Jobs, and Steve Wozniak did not let it shatter their drive. They
both remained focused, and dedicated to creating a profitable,
successful product. Apple went on to create the Apple II,
which did reasonably well and Apple gained some positive
feedback. The Apple II led to Apple benefiting from stock
offerings, and the organization gained renown.

4. HISTORY CONT.
• Apple was successful after the Apple II, but not even close to
the success they have to today’s market. Once the late 80’s
and early 90’s had arrived, Apple had designed the first
version of their desktop computer, the Macintosh. The
success of the company was limited after the creation of the
Macintosh due to an internal struggle between executives,
causing some members to leave the company. Among those
members was Steve Jobs, the founder of Apple Computer.
• A few years after the releasing of Steve Jobs, he created
a new company called NeXT, which sold software to schools
for educational purposes. Jobs eventually found himself back
at Apple as CEO in 1997, and wanted to make a major
changes in the organizational structure, and culture of Apple.

5. COLLABORATION
• Much of the reason Jobs was able to accomplish such great
goals are because he gives his employees empowerment to
make decisions, and to affect the company’s future product
design. When an Apple employee feels what they do, or say
matters, it will cause them to care a great deal more about
their job, and performance. Jobs had line authority, and had a
direct unity of command in which all employees, and
department heads would talk openly with him to get updates
on the process, or new ideas. Having this Groupthink
mentality really helped the ideas branch out for Apple, and
contributes to why they have so many different types of
products that are very effective in use.

6. DIVERSITY
• Jobs was highly centralized in the decision making
process, but was also able to collaborate with others
within the organization to produce better results. Apple
wants employees with diverse backgrounds, and new
perspectives that inspire creativity. Apple claims diversity
is what makes them the unique organization that they
are and encompasses all walks of life. Apple has high
formalization with room to be unique, and imaginative.

7. INNOVATE, CREATE, ADAPT
• Another perspective on why Apple is so prosperous is
because they are a learning organization. Apple is
constantly driven by the philosophy that the staff will
continue to learn, share, and adapt to the marketplace.
Everyone at Apple must have the mind-set that they are
willing to consistently learn new concepts, and to apply
them in their work. Building strong relations, empowering
employees, and collaborations are the aspects that bring
this communal principle together.

8. MANAGING
• The most important part of managing is controlling the
employees. Managers must be able to measure the
productivity and effectiveness of an employee. Jobs had
numerous ways in which he would watch over his staff.
Walking around and visiting the department heads is one
method in which Jobs was able to check up on projects. Jobs
would also receive statistical reports, as well as written
reports of the results within the organization. The most
popular method used by Apple for evaluating employees is
with feedback control. Once a project has been completed
and assessed, then an overview of the employees
performance is evaluated and proper action is taken.

9. ETHICS
• All employees that are out in public should conduct
themselves in a manner that would reflect respectfully
upon Apple. Behaviors can spread, being an example for
others to look up to is essential to being an employee at
Apple. Apple makes all employees aware they are
customer focused, and want to provide the upmost
service and products to all consumers while displaying
integrity in all business transactions.

10. POLICIES & PROCEDURES
• Not only does Apple care about demonstrating high
ethics, but they also have procedures for events such as
employees giving business gifts. There is a nominal
value the employees must adhere to, including a gift that
would not embarrass Apple in any way, and no gift given
for favored treatment. Apple employees also have to
wary of never endorsing any other product, or
organization. Employees are also encouraged to donate
to charities, and to never associate with competitors.

11. BIBLICAL PERSPECTIVE
• In many ways Jobs is similar to Jesus and the type of
managing aspects attributed to him. Apple has a philosophy of
celebrating diversity and with that, all the innovation and
creativity that is born. It doesn’t matter what religion, race,
gender, sexual orientation, creed, or age to Apple. Apple
evaluates potential employees based on their skill,
experience, and what they can bring to the organization.
Jesus was similar in regards to treating others with equality,
dignity, and respect. Jobs had relations with his employees,
and liked to get to know them on a more personal level to
understand how to motivate them to their full potential. Jesus
had a well-adapted sense of personal interaction that is
comparable to Steve Jobs, and Apple.

12. APPLE WILL LIVE ON
• With the death of Steve Jobs, the life of the organization lives
on and is still innovating, and inspiring millions of people
every day. Jobs helped pass along the philosophy, and
mindset which is now what defines Apple. Jobs was able to
see the IPad enter homes all over the world in which
consumers now had a portable hand held computer. Since the
release of the IPad, computer sells have dropped. This
statistic alone shows what type of impact the IPad has made
in only a short time. Tim Cook is now CEO of Apple, and
continuing the tradition that Jobs had set in place. The Apple
Watch is the latest thing developed by Apple under Cook’s
presence, and the organization will continue making the most
advanced, efficient, and mass consumed technology on the
market for many decades.