2015_Restaurant_Technology_Buyers_Guide

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2015RESTAURANT
TECHNOLOGY
BUYER’S GUIDE
FROM
NEXT-‐GEN
POS
TO
INTERACTIVE
GUEST
EXPERIENCE,

WE
LOOK
AT
THE
SMARTEST
NEW
RESTAURANT
TECHNOLOGIES
TO

SEE
WHICH
ARE
ESSENTIAL
TO
YOUR
BRAND’S
ROADMAP

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THE CHALLENGE
OF INNOVATION
DETERMINING
FUTURE
VS.
FADS

Over
the
past
year,
Rockbot
has
closely
monitored
the

growth,
development
and
deployment
of
new
restaurant

technologies
to
help
the
industry’s
leading
brands
adopt

systems
that
actually
impact
their
business.

THE
PROBLEM

As
restaurateurs
of
any
size
are
all
too
aware,
technology

does
touch
every
aspect
of
their
business—however,
the

explosion
of
custom
apps
and
on-‐table
devices,
mulIple

entertainment
opIons,
mobile
ordering
and
payment,

reservaIons,
employee
scheduling
and
point
of
sales

(POS)
technology
has
made
understanding
the
difference

between
fads
and
must-‐have
market
makers
difficult
to

discern.

Our
2015
buyer’s
guide
to
restaurant
technology
walks

you
through
the
latest
developments
and
emerging

trends
to
help
you
understand
the
current
landscape.

You’ll
learn
how
to
beSer
uIlize
technology
to
aSract

customers,
enhance
their
experience
and
create
loyalty,

as
well
as
streamline
operaIons
to
opImize
output
and

make
your
restaurant
locaIons
more
profitable.

YOUR
ADVANTAGE

As
restaurant
technology
conInues
to
advance,
the
tech

companies
offering
these
soluIons
become
faster
and

more
efficient
at
implementaIon.
Therefore,
it’s
never

been
easier
to
test,
deploy,
and
start
seeing
results
at

your
locaIons.
Today’s
brands
that
are
most
diligent

about
piloIng
new
plaUorms
and
evaluaIng
their

success
will
not
only
culIvate
a
culture
of
innovaIon

needed
for
growth,
but
will
also
conInually
posiIon

themselves
to
enjoy
results
before
their
compeItors.

LET’S
BEGIN

Take
a
look
at
2015’s
nine
essenIal
restaurant
tech

categories
and
the
key
players
in
each.

2

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NEXT-GENERATION
POS & OPERATIONS

1. CLOVER

2. TOUCHBISTRO

3. SQUARE

4. REVEL

5. BREADCRUMB

6. LAVU

(SEE
PAGES
13-‐14)

“The
next
generaIon
of
POS
extends
beyond
payment
with

a
range
of
apps
that
solve
everyday
business
needs
–
from

tracking
inventory
to
managing
employees.”

Leonard
Speiser

Founder,
Clover

3

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“The
era
of
‘Smart
Dining’
has
begun…and
restaurants
will
need

to
whole-‐heartedly
embrace
it
or
risk
their
brands
becoming

stale.
Consumers
expect
speed,
convenience
and
modernity.”

1. E
LA
CARTE’S
PRESTO

2. ZIOSK

3. MENUPAD

(SEE
PAGE
15)

Rajat
Suri

CEO,
E
la
Carte

4

TABLETOP ORDERS
& ENTERTAINMENT

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GarreL
Dodge

Founder,
Rockbot

1. ROCKBOT

2. BUZZTIME

3. TOUCHTUNES

(SEE
PAGES
16-‐17)

5

CUSTOMER
ENGAGEMENT
“Today’s
generaIon
wants
to
be
entertained
everywhere
they
go—
most
of
all,
at
restaurants
with
their
friends.
Brands
know
this
and

are
looking
for
a
way
to
engage
customers
in
a
more
relevant
way.”

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ONLINE ORDERING
& DELIVERY
MaL
Maloney

Founder,
GrubHub

1. GRUBHUB

2. EAT24

3. CHOWNOW

4. ORDERAHEAD

5. GOMOBO

(SEE
PAGE
18)

6

“While
the
fax
and
phone
process
has
always
worked
well
for

restaurants,
our
in-‐restaurant
tablet
enables
restaurants
to

process
orders
in
just
a
few
taps.
The
OrderHub
has
become
a

criIcal
tool
for
restaurateurs.”

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INTERACTIVE
DIGITAL SIGNAGE
“Tech-‐savvy
restaurant
brands
are
increasingly
managing
their
own

digital
signage
and
customer
experience
by
effecIvely
updaIng
their

menus,
promoIons,
and
entertainment
content
on
the
fly.”

Jeff
HasSngs

CEO,
BrightSign

1. BRIGHTSIGN

2. FOURWINDS

INTERACTIVE

3.
ENPLUG

(SEE
PAGE
19)

7

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EMPLOYEE
MANAGEMENT
1. WHEN
I
WORK

2. SCHEDULEFLY

3. HOTSCHEDULES

4. 7SHIFTS

5. ESCHEDULE

(SEE
PAGES
20-‐21)

“Today’s
employees
rely
on
smartphones,
text
messages,
and
the

web
to
connect
with
their
work...
Employers
need
scheduling

so^ware
that
ﬁts
into
the
busy
lifestyle
of
today’s
mobile
worker.”

Chad
Halvorson

Founder,
When
I
Work

8

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SEO & WEBSITE
MARKETING
1. MOPRO

2. UPCITY

3. LOCU

(SEE
PAGE
22)

9

Carey
Levine

Founder,
Mopro

“Restaurants
need
to
control
the
conversaIon
that’s
already

happening
about
their
establishments
online…
We
empower
them
by

le`ng
them
tell
their
own
stories,
beauIfully
and
aﬀordably.”

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RESERVATIONS
MANAGEMENT
1. NOWAIT

2. OPENTABLE

3. SEATME

4. NOSHLIST

5. DINETIME

(SEE
PAGE
23)

10

Ware
Sykes

CEO,
NoWait

“An
18-‐year-‐old
armed
with
a
15-‐minute
tutorial
and
an
iPad

becomes
empowered
to
not
only
seize
control
of
the
host-‐stand,

but
to
make
signiﬁcant
improvements
regarding
how
the

restaurant
anIcipates,
seats,
and
delights
customers."

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LOYALTY
PLATFORMS
Victor
Ho

Founder,
FiveStars

1. FIVESTARS

2. BELLY

3. PUNCHCARD

4. FRONTFLIP

5. PERKA

6. PERKVILLE

(SEE
PAGES
24-‐25)

11

“Because
we
know
all
their
behavior,
we
can
send
customers

unique
messages
at
the
right
moment
in
Ime.
“Congrats
on

your
second
visit!
Come
back
within
a
week
and
get
30%
oﬀ.”

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ANALYZING THE
39
RESTAURANT
TECHNOLOGIES
LET’S
TAKE
A
CLOSER
LOOK
AT
THE
PLATFORMS
TO
HELP
YOU
DETERMINE

WHICH
ARE
ESSENTIAL
TO
YOUR
BRAND’S
ROADMAP

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MEET THE BEST
OF POS

For
years,
restaurants
have
grappled
with
unreliable,

inefficient
POS
systems—largely
because
it
seems
Ime-‐
consuming
and
costly
to
migrate
away
from
legacy

technologies.
However,
deferring
adopIon
is
far
more

costly
than
upgrading
to
more
advanced
soluIons.

Many
new
systems
eliminate
batch
processing
in
favor

of
real-‐Ime
transacIons,
and
combine
easy
payments

with
cucng-‐edge
analyIcs
at
faster
speeds.
They
also

feature
enhanced
data
security,
apps
for
daily
business

needs
and
mobile
payment
compaIbility.

Clover
StaSon

hSps://www.clover.com/

Designed
to
make
onboarding
seamless,
Clover
StaIon

arrives
preloaded
with
your
menu.
Once
connected
to

the
internet,
a
touchscreen
wizard
guides
users
through

acIvaIon
of
a
built-‐in
scanning
camera,
card
reader,

printer
and
cash
drawer.
Offline
mode
enables

processing
even
if
the
Internet
is
down.
A
range
of
apps

extend
the
system’s
capabiliIes
to
allow
for
happy
hour

pricing,
server
tableswaps
and
other
features.

TouchBistro

hSp://www.touchbistro.com

Named
a
top-‐grossing
food
and
drink
app
by
App
Annie,

TouchBistro
provides
POS
soluIons
for
a
broad
range
of

businesses.
In
addiIon
to
standard
POS
funcIons,

TouchBistro
offers
pay-‐at-‐table,
hassle-‐free
check

splicng,
print
and
email
receipts,
floor
and
menu

management
tools,
and
comprehensive
inventory
and

reporIng
with
training
and
24/7
support.

13

NEXT-‐GENERATION
POINT
OF
SALE

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MEET THE BEST
OF POS
Square

hSps://squareup.com/

Popular
among
SMBs
without
complex
POS
needs,

Square
allows
merchants
to
accept
payments
directly

from
smartphones
or
tablets
with
its
proprietary
1”-‐
square
card
reader.
Installing
the
hardware
is
as
simple

as
plugging
the
reader
into
your
phone’s
3.5mm

headphone
jack.
Both
the
reader
and
the
app
come
free

and
the
service
fee
is
a
flat
2.75%
per
transacIon.
Square

Register
offers
an
iPad
stand
that
connects
with
cash

drawers,
printers,
barcode
readers
and
other
POS

peripherals.

Revel

hSp://revelsystems.com/

Revel’s
iPad-‐based
plaUorm
offers
several
features

beyond
managing
tabs
and
transacIons
including
online

ordering,
Paypal,
and
Bitcoin
payment
integraIon
and

several
customized
versions
of
their
POS
package,
with

custom
and
pre-‐configured
setups
for
businesses
ranging

from
yogurt
shops
to
movie
theaters,
stadiums
and

drive-‐throughs.
Revel
can
also
act
as
a
Kitchen
Display

system
to
monitor
and
manage
orders,
and
a
customer

order
alert
system.

Breadcrumb

hSps://breadcrumb.groupon.com/pro

Powered
by
Groupon,
Breadcrumb
is
a
powerful
POS

system
that
provides
several
management
tools

including
table
availability,
menu
creaIon
and
check

management.
In
addiIon,
the
system
acts
as
a
staff

management
service
enabling
employees
to
clock
in
and

out
and
post
messages
on
the
system’s
bulleIn
board.

Lavu

hSp://www.poslavu.com

An
iPad-‐based
system,
Lavu
manages
mulIple
aspects
of

both
front-‐of-‐house
and
back-‐of-‐house
duIes
including

standard
payment
and
check-‐splicng,
mulI-‐room
table

layouts,
seat
and
course
numbering,
inventory
tracking

and
employee
informaIon.
Its
touchscreen
interface
and

mobile
and
wireless
cloud-‐based
plaUorm
supports

mobile
ordering
and
remote
management.

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TABLETOP ORDERS
& ENTERTAINMENT

While
POS
systems,
TV
and
music
have
been
mainstays

in
bars
and
restaurants
for
decades
(with
the
notable

excepIon
of
miniature
jukeboxes),
technology
never

quite
made
it
to
the
table.
An
emerging
class
of
tabletop

devices
has
taken
up
the
challenge
with
tablets
that

enable
users
to
browse
interacIve,
illustrated
menus,

order,
pay,
request
songs,
play
games
and
even
share

snapshots
of
their
experience
via
social
media.

E
La
Carte

hSp://elacarte.com/

E
La
Carte
has
rolled
out
its
Presto
tablet
to
Applebee’s

and
other
top
brands
to
offer
ordering,
entertainment,

menu,
and
payment
funcIons.
The
Presto
captures
10%

higher
sales
with
7
minutes
faster
table
turn,
and
with

flexible
payment
that
results
in
no
upfront
cost.
Its
case

is
designed
for
easy
cleaning
and
durability
and
its
menu

supports
“dynamic
availability
and
pricing
supports

happy
hour,
daily
specials,
and
out-‐of-‐stock
items.”

Ziosk

hSp://www.ziosk.com/

One
of
the
first
restaurant
tablets
introduced
to
the

market,
Ziosk
offers
a
streamlined
dining
experience
for

customers
who
are
Ired
of
flagging
down
the
waiter.

Patrons
can
view
an
interacIve
menu
with
photos,
order

and,
with
an
integrated
credit
card
swiper,
pay
at
their

convenience.
The
Ziosk
tablet
includes
features
like
the

ZLoyalty
App,
games,
and
a
built-‐in
camera
for
sharing

their
experience
on
various
social
media
plaUorms.

MenuPad

hSp://www.menupad.com

Launched
by
the
co-‐founder
of
Outback
Steakhouse,

MenuPad
is
designed
to
integrate
with
exisIng
POS

systems.
Its
interacIve
menu
opIons
mean
faster
table-‐
turn
and
more
ways
for
staff
to
interact
with
patrons.

With
three
interfaces
-‐
tabletop
and
kiosk
for
more
self-‐
service
opIons,
as
well
as
a
server
mode
–
it
gives

servers
access
to
more
product
detail,
minimizes
order

error,
and
accepts
credit
card
payments
at
the
table.

EASY
PAY,
MORE
PLAY,
LONGER
STAY

15

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CUSTOMER
ENGAGEMENT
ENGAGING
THE
SMARTPHONE

GENERATION

As
the
integraIon
of
tabletop
tablets
into
the
dining

experience
indicates,
for
many
restaurants
enhancing

the
guest
experience
has
moved
beyond
just
the
quality

of
food
and
drink
opIons.
Inevitably,
patrons
now
have

their
own
devices
in
hand—smartphones,
tablets,

laptops—and
a
few
companies
have
successfully
bridged

personal
devices
and
in-‐house
services
designed
to

entertain
on-‐premise
consumers.

These
next-‐generaIon
entertainment
plaUorms
are

designed
to
oﬀer
a
variety
of
content
from
music
and

video
to
games
and
social
media.

Prepare
for
an
era
of

in-‐house
entertainment
that
encourages
customers
to

BYOD—Bring
Your
Own
Device
-‐-‐
to
engage
and
interact

while
they
dine
and
drink
with
their
friends.

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CUSTOMER
ENGAGEMENT
Rockbot

hSps://rockbot.com/

Rockbot
is
an
all-‐in-‐one
entertainment
plaUorm
for

restaurant
brands
that
allows
customers
to
engage
with

a
restaurant’s
music,
TV
display,
social
media,
and

promoIons,
right
from
their
smartphones.
Customers

use
a
#1-‐rated
mobile
app
to
select
music
the
brand
has

approved,
vote
on
the
playlist,
see
custom
promoIons

and
share
their
acIvity
on
social
media.
Restaurant

brands
manage
the
level
of
customer
control
and

customize
the
experience
with
messaging
and
social

media
content.
Rockbot
also
enables
a
digital
signage

component
on
restaurant
TVs,
which
displays
the
music

playing,
customer
interacIons,
and
branded
content.

TouchTunes

hSp://www.touchtunes.com

A
combinaIon
of
tradiIonal
and
digital
elements,

TouchTunes
provides
restaurants
with
a
wall-‐mounted

jukebox,
but
features
a
mobile
app
similar
to
Rockbot

that
lets
customers
engage
from
their
smartphones.

Touchtunes
provides
a
catalog
of
songs
to
the
business,

which
features
signiﬁcantly
more
than
the
CD
jukeboxes

of
the
past.
Users
can
also
take
group
photos
in
front
of

the
jukebox
by
paying
for
a
digital
Photo
Booth
session.

BuzzSme

hSp://www.buzzIme.com/

Known
for
its
mini
game
tablets,
BuzzIme
is
an

entertainment
plaUorm
that
provides
a
variety
of
games

such
as
Hold
‘Em
poker
and
trivia
popular
in
sports
bars.

BuzzIme’s
digiIzed
pub
game
plaUorm
tracks
players’

scores
both
in
the
restaurant
and
naIonwide,
bringing

out
customers’
compeIIve
edge
and
increasing
their

engagement
as
they
match
skills
with
other
players
from

across
the
country.

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Earlier
this
year,
GrubHub
went
public
announcing
over

28,800
U.S.
locaIons
in
600
ciIes
and
3.4
million
diners,

cemenIng
itself
as
the
category
leader.
But
that
hasn’t

stopped
other
soluIons
from
compeIng
by
addressing

challenges
like
take-‐out
and
waiIng
in
line.

GrubHub

hSp://get.grubhub.com/

GrubHub’s
consumer-‐reach
alone
would
be
aSracIve
to

any
restauranteur,
but
GrubHub

also
remains
innovaIve

and
focused
on
its
businesses,
first
and
foremost.
Mobile

composes
50
percent
of
all
consumer
orders,
and
its

OrderHub
tablet
has
been
a
hit
with
restaurant
owners.

Eat24

hSp://eat24.com/

Eat24
provides
restaurants
with
online
ordering
through

Yelp,
PayPal
and
UrbanSpoon,
three
popular
networks

trusted
by
today’s
diners.
The
company
also
offers
24/7

support,
which
is
essenIal
to
many
restaurant
types.

ChowNow

hSps://www.chownow.com/

ChowNow
makes
it
easy
for
restaurants
to
take
orders

on
Facebook,
their
website,
and
custom
mobile
apps.
If

your
brand
has
a
strong
Facebook
community,
consider

direcIng
fans
to
your
page
to
order
more
quickly.

OrderAhead

hSps://www.orderaheadapp.com/

Originally
known
for
streamlining
take-‐out,
OrderAhead

has
added
delivery
to
its
offering,
as
well
as
custom

financial
reports
and
real-‐Ime
order
tracking.

GoMobo

hSp://gomobo.com/

GoMobo’s
claim
to
fame
is
lecng
consumers
with
take-‐
out
orders
to
skip
the
line
when
they
pick
up
their
food.

Perfect
for
fast
casual
establishments
and
many
SMBS.

ONLINE ORDERING
& DELIVERY
DELIVERY,
TAKE
OUT,
AND
BEYOND

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INTERACTIVE
DIGITAL SIGNAGE

The
ubiquitous
presence
of
screens
of
all
sizes
in

restaurants,
bars,
casinos
and
hotels
offers
a
number
of

new
ways
to
engage
and
interact
with
customers

throughout
their
visit.
InteracIve
HD
kiosks,
music

engagement,
live
HD
TV,
digital
menu
boards,
calendars

and
adverIsing
and
promoIonal
materials
can
all
be

displayed,
curated
and
dynamically
updated
on
a
single

screen,
or
across
mulIple
devices
to
create
a
“digital

wall”
effect.

BrightSign

hSp://www.brightsign.biz

The
market
leader,
BrightSign
provides
a
powerful

engine
for
dynamic,
interacIve
signage.
Features
such
as

“geo-‐fencing”
allow
customers
to
view
content
based
on

their
current
locaIon.
Live
feeds
update
messaging
to

trigger
playback
and
content
from
moIon
sensors,
RFID,

touch
screens
and
mobile
devices.
The
BrightSign
app

enables
easy
updates
from
smartphones
and
tablets
and

the
ability
to
create
and

edit
presentaIons
on-‐the-‐fly.

FourWinds
InteracSve

hSp://www.fourwindsinteracIve.com/

Powering
systems
from
small
meeIng
room
signs
to

large,
outdoor
LED
displays,
FourWinds
offers
soluIons,

professional
services
and
content
consulIng
for
a
broad

range
of
industries.
Ranging
from
hotels
to
cruise
lines
to

museums,
its
applicaIons
display
interacIve
visuals

designed
to
aSract
the
aSenIon
of
patrons.

Enplug

hSps://enplug.com/

Quick
plug-‐and-‐play
capability
means
Enplug
can
be

plugged
in
to
any
TV
to
immediately
provide
integrated

app
support
so
customers
can
view
live
social
media

feeds
from
Facebook,
Instagram,
TwiSer
and
blog

plaUorms
as
well
as
graphics,
news
and
weather,
digital

menu
boards
and
directory
informaIon.

PUT
YOUR
SCREENS
TO
WORK

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Timeclocks.
Spreadsheets.
Time
sheets.
Manual.
Data.

Entry.

As
with
POS
systems,
the
ease,
affordability
and
pace
of

app
development
have
created
a
wealth
of
approachable,

intuiIve
and
user-‐friendly
opIons
for
all
the
day-‐to-‐day

tasks
of
restaurant
management,
from
scheduling
to

payroll.

If
customer
tesImonials
are
to
be
believed,
users
claim

Ime
spent
managing
shivs
and
payroll
can
be
whiSled

down
from
hours
to
minutes
per
week,
meaning
the
Ime

saved
more
than
pays
for
the
low
entry
price
of
these

systems
within
the
first
months
of
use.
Many
offer
free

trials,
pricing
based
on
number
of
employees
and/or

month-‐to-‐month
payment,
training
and
24/7
support.

SMART EMPLOYEE
MANAGEMENT
SMART
SCHEDULING,
SMART
ALERTS

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SMART EMPLOYEE
MANAGEMENT
WhenIWork

hSp://wheniwork.com/

WhenIWork
allows
managers
to
quickly
configure
and

coordinate
hourly
employees’
availability
and
shivs
in
a

single
interface
and
remotely,
via
any
mobile
device.

Employees
can
access
the
system
at
work
or
via
mobile

device
to
communicate,
schedule
Ime
off
or
swap
shivs.

Schedulefly

hSp://www.schedulefly.com

Schedulefly
features
an
employee
message
board,
cloud-‐
based
storage,
mobile
access
for
managers
and

employees,
and
a
dashboard
to
forecast
sales
and
labor

costs
and
message
employees
across
locaIons.

HotSchedules

hSp://www.hotschedules.com

HotSchedules
integrates
into
POS
systems
to
go
beyond

shiv
scheduling
to
handle
useful
analyIcs
such
as
sales

forecasIng,
trending
budgeIng,
and
overIme
alerts
as

well
as
employee
messaging
via
email
and
text
message,

shiv
trades
and
employee
cerIficaIon
tracking.

7Shi`s

hSp://7shivs.com/

7Shivs
provides
mulI-‐locaIon
support,
drag-‐and-‐drop

scheduling,
permissions-‐based
access
to
allow
employee

self-‐scheduling,
text
and
email
messaging,
mobile
access

and
labor
cost
forecasIng.
They
also
offer
“shiv
bidding”

allowing
employees
to
easily
cover
for
each
other.

Eschedule

hSp://www.eschedule.ca

Eschedule
boasts
a
straighUorward
scheduling
interface

that
will
help
you
schedule
for
months
in
advance
with
a

few
clicks.
Eschedule
provides
the
unique
perk
of
syncing

its
schedule
to
any
iCal
or
Google
Calendar,
allowing

employees
to
access
the
calendar
even
when
off-‐duty.

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SEO AND ONLINE
MARKETING

Without
robust
markeIng
departments,
big
budgets
and

the
analyIc
power
of
major
chains,
mid-‐sized

establishments
can
be
challenged
by
the
costs
and
Ime

of
maintaining
an
online
presence.
Using
only
Yelp

severely
limits
online
visibility
while
Facebook
posts
only

reach
a
fracIon
of
fans;
the
same
is
true
of
TwiSer.

Bad
online
reviews
and
mismanaged
content
can

damage
your
brand’s
credibility.
One
way
to
maximize

your
visibility
is
to
consider
a
Search
Engine
MarkeIng

(SEM),
Search
Engine
OpImizaIon
(SEO)
or
online

markeIng
service
to
help
Ilt
the
balance
in
your
favor.

Mopro

hSp://www.mopro.com

Truly
a
one-‐stop
shop,
Mopro
creates
company
websites

from
scratch
for
$399
guaranteed
to
go
live
in
30
days.

Created
to
take
the
enIre
process
oﬀ
the
hands
of
its

customers,
Mopro’s
fee
includes
an
HTML5
website
with

HD
photo
and
video
documentaIon
of
your
site,
social

media
integraIon,
web
hosIng,
support,
training
and
a

dashboard
to
review
social
media
tools
and
analyIcs.

Upcity

hSp://upcity.com/

Upcity
is
an
SEO
sovware
and
educaIon
plaUorm,

available
either
DIY
or
as
a
service,
that
helps
opImize

your
exisIng
website
for
greater
searchability,
across

search
engines
and
social
media
plaUorms
with
advice,

support
and
reporIng
starIng
at
$39/month.

Locu

hSps://locu.com/

An
easy
way
to
update
criIcal
business
informaIon

online,
Locu
allows
users
to
enter
menu
items,
hours,

item
photos
and
business
informaIon
into
a
single
form,

which
is
then
posted
to
sites
including
Google,
Yelp,

Tripadvisor,
Bing,
Facebook
and
OpenTable.

YOUR
FRONT
DOOR
IS
ONLINE

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Sign-‐ins,
no-‐shows,
white
boards,
and
illegible
names.

Today’s
digital
systems
make
yesterday’s
hassles
a
thing

of
the
past.
From
smart
data
collecIon
to
text
alerts,
a

host
of
services
are
challenging
Opentable’s
dominance.

No
Wait

hSp://nowaitapp.com/

Ranging
from
free
to
$199/month,
No
Wait
may
provide

the
highest
customizaIon
available.
The
“Forever
Free”

plan
includes
200
parIes
per
month,
an
unlimited

floormap
tool,
free
training,
and
the
No
Wait
Guest
app.

SeatMe

hSps://www.seatme.yelp.com/

Powered
by
Yelp,
SeatMe
is
an
affordable
alternaIve
to

Opentable,
offering
comparable
funcIons
at
$99/month.

SeatMe’s
app
is
run
using
your
exisIng
mobile
devices.

OpenTable

hSp://www.opentable.com/

In
addiIon
to
reservaIons,
market
leader
OpenTable

now
tracks
seaIng
and
customer
preferences
to

opImize
return
rates.
Cost
is
$650
upfront,
$199/month

and
$1-‐$2.50
per
reservaIon.

Noshlist

hSp://www.noshlist.com

Noshlist’s
free
service
includes
a
waitlist
view
on
mobile

and
offers
100
bookings
per
month.
Noshlist
Premium
is

$19.99/month
for
funcIons
comparable
to
Opentable.

DineTime

hSp://dineImehost.com/

DineTime
allows
customers
to
search
for
restaurants
by

distance,
raIng
and
wait
Ime.
Start
free
at
600
parIes

per
month
or
upgrade
for
more
parIes
and
analyIcs

reporIng.

RESERVATIONS
MANAGEMENT
MORE
PREDICTABILITY,
LESS
STRESS

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Age-‐old
assumpIons
hold
true.
Rewarded
guests
are
more

frequent
guests.

Remember
paper
punch
card-‐based
loyalty
programs?
Buy

five
sandwiches,
get
your
next
one
free?
Like
most
other

aspects
of
customer
engagement,
loyalty
programs
have

gone
high
tech.
With
the
emergence
of
Apple
Pay,
Square,

and
Google
Wallet,
today’s
customers
are
wondering
if

they
need
a
wallet
at
all,
let
alone
one
big
enough
for
20

different
loyalty
cards.

IniIaIng
or
transiIoning
a
loyalty
program
to
one
of
the

many
rewards
apps
can
keep
the
process
relaIvely
simple

and
eliminate
the
problem
of
forgoSen
and
lost
cards.

Several
apps
offer
alternaIve
modes
of
rewards
to
keep

the
customers
coming
back.

LOYALTY
PLATFORMS
REPLACING
THE
PUNCH
CARD

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LOYALTY
PLATFORMS
FiveStars

hSp://www.fivestars.com/

FiveStars
reports
increases
in
customer
return
rates
up

to
50%
and
increases
in
customer
spend
of
10%.
Its

custom
rewards
programs
let
restaurants
control
their

own
promoIons
content
while
FiveStars
manages

markeIng
with
automated
campaigns
and
incenIves.

Belly

hSp://www.bellycard.com

StarIng
at
$50/month,
Belly
allows
customers
to
keep
a

virtual
loyalty
card
on
their
smartphone,
which
they
can

swipe
over
the
iPad
(iPad
included
with
subscripIon)
at

your
locaIon
to
reap
points
and
rewards.

Punchcard

hSp://www.punchcard.com/

PunchCard
allows
businesses
to
reward
frequent

customers
with
rewards,
with
further
opportuniIes
to

earn
points
through
parIcipaIon
in
games.
The
app
has

seen
a
quick
rise
to
popularity,
boasIng
over
15
million

users
within
its
first
year
of
launching.

FrontFlip

hSp://www.fronUlip.com/

Rather
than
rewarding
points
based
on
number
of
visits,

like
Belly
and
Punchcard,
FronUlip
offers
users
rewards

from
America’s
biggest
names,
such
as
McDonald’s
and

Bud
Light.
Rewards
are
earned
through
games
and

providing
feedback
and
other
loyalty
measures.

Perka

hSps://www.perka.com/

Perka
stands
apart
from
its
compeItors
by
rewarding

actual
sales
instead
of
mere
check-‐ins.
The
service

provides
detailed
analyIcs
of
which
purchases
are
made

through
Perka,
enabling
restaurants
to
refine
their

campaigns
to
keep
customers
engaged
and
coming
back.

Perkville

hSp://www.perkville.com

StarIng
at
$49/month,
Perkville
rewards
customers
not

only
for
coming
back
to
your
brick-‐and-‐mortar,
but
also

for
promoIng
your
brand
through
social
media

promoIon
and
referrals.

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THE CASE FOR
TECH IN 2015
WHY
THE
TIME
TO
UPGRADE
IS
NOW

Whether
you’re
updaIng
obsolete
systems
or
opIng
for

smarter
customer
experiences,
your
Iming
is
perfect
in

2015.
All
the
technologies
listed
above
have
been
tested

and
adopted
by
leading
brands
in
2013
and
2014,

meaning
they’ve
been
thoroughly
veSed
by
the
industry

and
are
already
being
embraced
by
your
customers.

Ten
years
ago,
upgrading
to
new
technologies
could
be
a

dreaded
process
and
it
was
oven
easier
to
do
nothing.

However,
today’s
tech
companies
are
light-‐years
ahead

of
their
non-‐digital
counterparts,
making
it
easier
than

ever
to
demo,
pilot,
and
deploy
new
systems.
Most

services
oﬀer
trials,
Iered
pricing,
training
and
24/7

support.
2015
is
the
year
to
get
ahead
of
the
game
or
fall

behind—so,
evaluate
your
partners
carefully,
and
make

them
do
the
heavy
living
for
you.

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EASY NEXT STEPS
THREE
THINGS
YOU
CAN
DO
RIGHT
NOW
TO
GET
STARTED

1.  Ask
your
innovaSon/IT
team
to

review
this
guide
and
respond

with
a
list
of
your
current
vendor

in
each
category.

2.  Find
out
which
vendor
contracts

are
expiring
within
the
next
two

years
and
determine
which

upgrades
to
prioriIze.

3.  Chose
ﬁve
innovaSve
soluSons
to

trial
in
2015
and
challenge
your

team
to
schedule
an
in-‐venue
pilot

of
each
by
the
end
of
Q1.

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THANK YOU
We
hope
the
ideas
presented
in
this
buyer’s
guide
sparked
even
beSer
ideas
of
your
own.
We

wish
you
the
best
in
2015,
and
would
like
to
help
your
brand
create
the
perfect
customer

experience.

“Rockbot
is
rapidly
changing

outdated
music
in
restaurants
with

an
exciIng,
social
experience
for

customers.”

Rockbot
was
one
of
the
most
celebrated
restaurant
technologies
of
2014,
replacing
old

background
music
services
in
restaurants
with
a
smart,
all-‐in-‐one
entertainment
system
that

includes
customized
music,
a
mobile
app
for
customers,
social
media
&
branded
digital
signage.

See
how
today’s
leading
casual
dining
brands
are
uIlizing
Rockbot:
hSps://rockbot.com/.

MEET ROCKBOT
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2015_Restaurant_Technology_Buyers_Guide

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