SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
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The buyer’s journey
The prospective customer
realises that they have a
problem or opportunity. They
start researching to better
understand their problem.
The prospective customer has
defined what their problem is.
At this stage, they have
researched all of the potential
solutions to their issue.
The buyer has evaluated all of
the different solutions and now
has to choose a solution, a
service provider or product to
help them solve their problem.
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Thought-process and content generation
“My website isn’t generating
enough traffic.”
“Do I need social management
software?”
“Which social management
software should I choose?”
5 ways to generate website
traffic from social media.
Hootsuite vs Buffer vs Sprout
Social vs Sendible
Social media management
software vs native platforms
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digital marketing consultation
digital marketing agency
agency digital marketing
digital agency marketing
digital marketing company
digital marketing agency in uk
internet marketing agency
get more instagram followers
get more twitter followers
get more views on youtube
facebook ads types
social media consultant
social media consultancy
hire social media consultant
social media agency
social media agencies
social media marketing agency
social media agency uk
content marketing agency
content marketing agencies
content marketing companies
content marketing company
b2b content marketing agency
get website higher on google
higher on google search results
getting your website higher on
google
content creation marketing
content production
need content for my website
content distribution
distributing content
content promotion
content delivery
publish content online
digital content creation
what is ppc
ppc for seo
how does google ads work
international ppc agency
improve ppc
ppc marketing benefits
ppc marketing for beginners
ppc agency
ppc agencies
ppc management
ppc management service
ppc companies
inbound marketing strategy
inbound marketing advantages
inbound marketing benefits
inbound marketing process
digital pr agency
online pr agency
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Topic Keywords
social media social media consultation
social media consultant
social media consultancy
hire social media consultant
social media agency
social media agencies
social media marketing agency
social media agency uk
social marketing agency
best social media agency
top social media agency
advertise on social media
advertising using social media
best social media advertising
social media campaigns
manage social media campaigns
managing social media campaigns
facebook ads leads
facebook ads lead generation
facebook ads guide
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Topic Keywords
link building link building
link building companies
link building agency
link building agency uk
link building company
link building seo
link building service
link building services
link building services uk
link building strategies
how to improve domain authority
improve domain authority
get high google ranking
how to get high ranking in google search
how to get high ranking on google search
get high ranking on google
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Keywords Stage of buyer’s journey
get high google ranking
how to get high ranking in google search
how to get high ranking on google search
get high ranking on google
link building
link building seo
link building strategies
how to improve domain authority
improve domain authority
link building company
link building service
link building services
link building services uk
link building companies
link building agency
link building agency uk
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Keywords Stage of buyer’s journey
get high google ranking Awareness
how to get high ranking in google search Awareness
how to get high ranking on google search Awareness
get high ranking on google Awareness
link building Consideration
link building seo Consideration
link building strategies Consideration
how to improve domain authority Consideration
improve domain authority Consideration
link building company Decision
link building service Decision
link building services Decision
link building services uk Decision
link building companies Decision
link building agency Decision
link building agency uk Decision
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Keywords Primary or Secondary
link building agency Primary
link building company Secondary
link building service Secondary
link building services Secondary
link building services uk Secondary
link building companies Secondary
link building agency uk Secondary
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Once they’re on your site, don’t forget that those
earlier in the buyer’s journey may need some
form of nurturing to turn them into customers.