My talk from the Growth Hack Talks conference in Dublin on 24/09/2015. The deck gives some actionable advice on how to earn more customers; more specifically I give 3 'hacks' that can be implemented straight away.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
How to Hack Your Way to New Customers #GHT15
1. How to Hack Your Way to New
Customers
Growth Hack Talks // 24th September 2015
@hubspot // @matthewbarby #GHT15
2. Who is this guy?
1 Global Head of Growth & SEO at HubSpot.
2 Lecturer for the Digital Marketing Institute.
3 Award-winning blogger.
4 Worked with brands around the world to
acquire new customers.
@hubspot // @matthewbarby #GHT15
9. Leverage the communities of
influencers within your industry to
scale community engagement, lead
generation and organic search
traffic.
@hubspot // @matthewbarby #GHT15
10.
11. The Process
1 Identify influencers within your niche.
2 Qualify them against a set of criteria (important).
3 Align them to your content strategy.
4 Create and amplify your content.
@hubspot // @matthewbarby #GHT15
22. The Idea: Take high traffic blog
posts with low conversion and
‘reoptimise’ them to increase the
distribution of lead generation.
@hubspot // @matthewbarby #GHT15
23. Before: “how to write a press release”
@hubspot // @matthewbarby #GHT15
24. After: “how to write a press release”
@hubspot // @matthewbarby #GHT15
26. The Process
1 Identify blog posts with existing traffic.
2 Find the main keyword each article ranks for.
3 Create a CTA specific to the keyword.
4 Track the increase in conversion rate.
@hubspot // @matthewbarby #GHT15
27. 3 The Content Success Formula
@hubspot // @matthewbarby #GHT15
28. Run in-depth analysis on varying
aspects of our content to find the
winning formula for leads, links,
social shares and more.
@hubspot // @matthewbarby #GHT15
29. What kind of analysis?
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30. For Example
1 Word count vs organic search traffic.
2 Article title length vs Twitter shares.
3 Date of publish vs inbound links.
4 Article topic vs leads generated.
5 Words in title vs Facebook shares.
@hubspot // @matthewbarby #GHT15
34. @hubspot // @matthewbarby
“Articles on our blog with headlines consisting of 11 or
14 words are shared the most on Twitter/Facebook.”
#GHT15
35. @hubspot // @matthewbarby
“Adding the word ‘infographic’ to our blog title
increase tweets by 100.05%, whilst ‘template’ added
114.60% more.”
#GHT15
36. @hubspot // @matthewbarby
“On average, articles with >300 inbound links
received the largest volume of organic search traffic.”
#GHT15
37. @hubspot // @matthewbarby
“On average, the more social shares an article
received, the greater the volume of inbound links.”
#GHT15
38. Moral of the story…
@hubspot // @matthewbarby #GHT15
39. Understand what works to the
finest detail and then scale it.
@hubspot // @matthewbarby #GHT15