Optimizely Demo Deck

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The document outlines the agenda for an A/B testing demo at HomeAway, including an overview of Optimizely, a simple A/B test example, interpreting results, and next steps for HomeAway. It also lists some challenges HomeAway has faced with A/B testing, key outcomes they want to achieve, and how testing is structured. Additionally, it defines what website A/B testing is and how it can increase various metrics by constantly testing and optimizing pages, and highlights benefits of using Optimizely like testing on your own terms and tracking custom metrics.

Negócios

Demo Agenda
• What’s happening at HomeAway?
• Optimizely overview
• Simple A/B test
• Interpreting results
• What’s next for HomeAway?

Today’s Challenge
• What are the challenges you’ve been facing with
AB testing?
• What are some major outcomes you want from AB
testing?
• What is the structure around testing?

What is Website A/B Testing?
Website A/B testing is a way to take the guesswork out of website optimization. By testing your
changes before implementing them you get quantitative answers about what modifications create
positive results.
By constantly testing and optimizing your page you can increase revenue, donations, leads,
signups, downloads, or whatever else your goal may be.

Optimizely Benefits
Test on your terms and timeline
Track what matters to you Maintain total control
Not a coder? Not a problem
Revenue now, deploy later
Tailored to your work with your
existing systems
Bring thousands of
optimization ideas to life
in minutes
Discover winning
combinations across a
range of your ideas

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