Engage and retain users in the android world - Droidcon Italy 2016

Engage & retain users
in the Android world
Matteo Bonifazi
TURIN 07-08 APRIL 2016

Who I am?
+Matteo Bonifazi
Android Google Developer Expert
Member of GDG Rome
@mbonifazi
matteobonifazi[at]gmail[dot]com

Do you need any Android book?
Sviluppare applicazioni per
Android in sette giorni
Android
Programmazione Avanzata

Contents
● Goat Checker story
● User acquisition
● App Invites
● App usage
● App Indexing API

Goat Checker story
For a great app, all we need is a great idea!!!

Where can we find a good idea?
Goat Checker story

Goat Checker story
What is the best scored Android question?
http://developer.android.com/reference/android/os/UserManager.html

Goat Checker story
THE IDEA
Understand if
Android user is a
goat or not

After the idea, let’s start programming
Goat Checker story

Goat Checker story
Nobody cares to
know if he/she is
a goat or not

User acquisition
How people become aware about an app?
32% family, friends and collegues
13% TV
17% search engines 14% company website
24% app store
stats from https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf

Implement invitation from scratch
App Invites

App Invites
App Invites from Google
● App content sharing
● Personalized onboarding flows
● Compatible for both Android & iOS
● Sharing & installation stats are fully
integrated with Google Analytics

App Invites
App Invites widget makes easy for
your users to send invites

App Invites
Send actionable cards with
Install button

App Invites
Personalized onboard flows to offer
discount offer or content

App Invites
classpath 'com.google.gms:google-services:2.0.0-alpha5'
apply plugin: 'com.google.gms.google-services
<meta-data
android:name="com.google.android.gms.version"
android:value="@integer/google_play_services_version" />
AndroidManifest.xml
build.gradle
compile 'com.google.android.gms:play-services-appinvite:8.4.0'
project configuration
https://developers.google.com/mobile/add?platform=android&cntapi=appinvite
google-services.json

App Invites
public void sendInvite() {
Intent intent = new AppInviteInvitation.IntentBuilder(getString(R.
string.invitation_title)
.setMessage(getString(R.string.invitation_message))
.setDeepLink(Uri.parse(getString(R.string.invitation_deep_link)))
.setCustomImage(Uri.parse(getString(R.string.invitation_custom_image)))
.setCallToActionText(getString(R.string.invitation_cta)).build();
startActivityForResult(intent, REQUEST_INVITE);
}
mClient = new GoogleApiClient.Builder(this).addApi(AppInvite.API).build();
100 max message length

App Invites
public void sendInvite() {
Intent intent = new AppInviteInvitation.IntentBuilder("Send Invitation")
.setEmailHtmlContent("<html><body>"
+ "<a href="%%APPINVITE_LINK_PLACEHOLDER%%">GOAT Checker
Invitation</a> </body></html>")
.setEmailSubject("XYZ Offer").build();
startActivityForResult(intent, REQUEST_INVITE);
}
mClient = new GoogleApiClient.Builder(this).addApi(AppInvite.API).build();
50 KB max HTML CONTENT

App Invites
Intent intent = new AppInviteInvitation.IntentBuilder(getString(R.
string.invitation_title))
...
.setOtherPlatformsTargetApplication(
AppInviteInvitation.IntentBuilder.PlatformMode.PROJECT_PLATFORM_IOS,
getString(R.string.ios_app_client_id))
...
.build();
No Windows Phone, sorry :)

App Invites
@Override
protected void onActivityResult(int requestCode, int resultCode, Intent
data) {
if (requestCode == REQUEST_INVITE && resultCode == RESULT_OK ) {
String[] ids = AppInviteInvitation.getInvitationIds(resultCode,data);
Log.d(TAG, getString(R.string.sent_invitations_fmt, ids.length));
}
}

App Invites
boolean autoLaunchDeepLink = true;
AppInvite.AppInviteApi.getInvitation(mGoogleApiClient, this,
autoLaunchDeepLink)
.setResultCallback(new ResultCallback<AppInviteInvitationResult>(){
@Override
public void onResult(AppInviteInvitationResult result) {
Log.d(TAG, "getInvitation:onResult:+result.getStatus());
}});

Let’s start integrating App Invites
Goat Checker story

Goat Checker story
Number of downloads

Goat Checker story
App usage is still flat

Average app user has 36 apps installed
App usage

App usage
26% of installed
smartphone apps are
used daily
1 in 4 apps are never
used
Most installed apps are
not often used

App usage
38% of app users are likely to download an
app when it’s required to complete a
purchase, half of which would uninstall it after
purchase is complete.
Consumers often abandon apps
immediately after a download.

App Indexing
Promote the app in the search results

App Indexing
Engage your users with install buttons for
your app in the Google search result

App Indexing
Re-engage users through Google Search
App autocompletions

App Indexing
Better poised in Now on Tap

App Indexing
<activity
android:name=".GoatActivity">
<intent-filter>
<action android:name="android.intent.action.VIEW" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
<data
android:host="goatchecker.webs.com/"
android:scheme="http" />
</intent-filter>
</activity>

App Indexing
protected void onNewIntent(Intent intent) {
String action = intent.getAction();
String data = intent.getDataString();
if (Intent.ACTION_VIEW.equals(action) && data != null) {
String productId = data.substring(data.lastIndexOf("/") + 1);
Uri contentUri = GoatChecker.CONTENT_URI.buildUpon()
.appendPath(productId).build();
//Handle content
}
}

App Indexing
android-app://dekra.goatchecker/http/goatchecker.webs.com
Protocol Package ID PathScheme
App Indexing Markup
● http
● custom

App Indexing
<link rel=“alternate”
href=“android-app://dekra.goatchecker/http/goatchecker.webs.com” />
Approve request on Webmaster Tools - https://www.google.com/webmasters/tools
<html>
<head>
...
<link rel="alternate" href="android-app://dekra.
goatchecker/http/goatchecker.webs.com" />
...
</head>
<body> … </body>
In the web page

App Indexing
compile 'com.google.android.gms:play-services-appindexing:8.4.0'
build.gradle
Uri APP_URI = Uri.parse
("android-app://dekra.goatchecker/http/goatchecker.webs.com");
Uri WEB_URL = Uri.parse("http://goatchecker.webs.com/");
URI definition
mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build();
Google Client

App Indexing
mUrl = "http://goatchecker.webs.com/";
mTitle = "Are you a goat?";
public Action getAction() {
Thing object = new Thing.Builder()
.setName(mTitle).setUrl(mUrl).build();
return new Action.Builder(Action.TYPE_VIEW).setObject(object)
.setActionStatus(Action.STATUS_TYPE_COMPLETED).build();
}

App Indexing
@Override
public void onStart() {
super.onStart();
mClient.connect();
AppIndex.AppIndexApi.start(mClient, getAction());
}
@Override
public void onStop() {
AppIndex.AppIndexApi.end(mClient, getAction());
mClient.disconnect();
super.onStop();
}

App Indexing
App Indexing example https://developers.google.com/app-indexing/partners/case-studies

Thank you for your
attention
TURIN 07-08 MARCH 2016
+Matteo Bonifazi - @mbonifazi
matteobonifazi[at]gmail[dot]com
http://androidinsettegiorni.wordpress.com
All pictures belong to their respective authors
Discover today if
you are a goat

Engage and retain users in the android world - Droidcon Italy 2016

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