synUosa is a start-up that operate in the Big Data Analysis Business.
synUosa is an independent BU of ArteficeGroup, The BrandLanguageDesign® Company, operating in the Marketing & Communication Biz.
3. Who we are
Artefice Group is an Indipendent Group, an open community composed by 70 Talents and Professionals coming from different culture,
with over 19 of experience on the communication market, both italian and international.
Artefice Group is a network of capabilities and skills, specialized in the creation of brand communication, brand design and
management: we are headquartered in Milan and in addition to this we have four offices across Europe & South America.
5 Companies
2 Business Unit
70 Professionals 3 Countries
5 Offices
More than 1600
projects per year
4. BrandLanguageDesign®
ANALYSIS, STRATEGY, CREATIVITY and OUTPUT do not have value as autonumous realities, in fact, they become powerful only when events
happen, when an experience comes into being.
From their encounter, every communication item originates and every Brand find the correct Language so as to tell its own story from that
meeting point.
6. “Would you tell me, please which way
I ought to go from here?”
“That’s dependes a good deal on a where you
want to go”
Lewis Carrol - Alice in Wonderland
7. synUosa: The Analysis Lab
In a world where every click, like and comment become an information
mine for brands, the analysis process requires a strategic approach in
order to take always more aware decisions.
synUosa is an Indipendent Unit, born from the Vision of the Group that
decided to invest in the Big Data business, with the purpose of increasing
the quality of its proposition.
The logic is deeply connected to the creative DNA, signature of
ArteficeGroup, which allows to move with agility while facing the client
needs and therefore to answer in an effective and always different way.
synUosa is the Analysis Lab of the Group and uses a proprietary tool:
KMS - Knowledge Mining System, a Semantic Analysis platform, for the
analysis of spontaneous conversations, based on an algorithm that
connects Aritificial Intelligence and Linguistics.
9. EVERY MINUTE
138mln email
sent
1.8mln Like on
Facebook
347k Tweet
3.305.947.311 internet users, 43% of world population
Source: InternetLiveStats.com - Feb 2016
10. We live in a world constantly connected to the web. The world, as we know it today, is
rapidly changing as never seen before thanks to the new big companies.
Today the web is interaction, communication, multi-direction: every click, like, word,
favorite, tweet, become information.
Undoubtedly this new way of life is influencing consumers' behaviour: they are
always connected to exchange opinions about products and services.
Therefore companies have been understanding that it’s necessary to think about
new ways to communicate with them.
15. Combining the skills about Brand Knowledge and Data Mining, we propose to our clients the
analysis of textual conversations coming from: websites, blogs, forums and social networks.
Here consumers are able to freely and spontaneously express their opinions: this is the real mine
of information for companies.
The best way to obtain insights from unstructured data is to understand the meaning of the texts,
create connections between concepts and analyze general and thematic sentiment as final step.
This is what we do.
What do we do for Brands?
20. The Knowledge Mining System
(KMS) platform captures informations
through a crawling system capable of
analyze terms or concepts
recurrences.
It splits analyzed texts by relevance
and significance.
It identifies connections and
relationships between concepts and
topics.
Finally it categorizes all data for future
consultations.
21. This Analysis Methodology is based on automatic analysis technologies typical of Natural
Language. It is organized in two steps:
● Semantic/Linguistic Analysis: it analyzes the key linguistic elements of every word (grammar
category, inflection and conjugation features)
● Statistic Analysis: it appoints to elaborated and “conceptualized” documents, thematic topic
set, predefined and customized through the association between themes and topics.
Inside a text, it’s not simply the existence of keywords that makes it relevant, but it’s the
contextualization that allows us to extract useful informations in order to find the answers we’re
looking for.
KMS - The Semantic Analysis Platform
23. MARKETING DATA DRIVEN
● Consumer Drivers & Evaluation Insights
Analysis
● Consumer Needs & Habits Insights
Analysis
● Competitive Analysis
● Brand Insights Analysis
● Live Analysis
DECISION SUPPORT SCIENCE
● Trend Watch
● Market & Society Outlook
REPUTATION INSIGHT ANALYSIS
● Web Reputation Analysis
● Brand Reputation Recovery & Protection
● SERP & SEO Site Analysis
● Reputation Management
Reports
24. SaaS
KMS – Knowledge Mining System - is a
browser-based platform designed to offer the
flexibility required to meet your specific need.
Front & Back End Configuration Tools available.
LICENSE
License purchase for KMS – Knowledge Mining
System - and installation at client office.
Platform
26. Processed languages:
● Italian
● English
● Portuguese
New Languages release deadline:
● May 2016: Spanish and last update in Portuguese
● September 2016: French and German
Technical details:
● up to 90%: POS (part of speech) comprehension
● up to 66%: logical relationship’s comprehension
Technical Details
27. Prediction:
● what people is thinking;
● what people is writing;
● how people is writing about;
● how people is thinking about;
● where and how brands could change or improve;
● feedback from the people
Plus:
● more comprehension about the people things
● more structured data
● more insights
● general and thematic automatic sentiment analysis
Benefits