Matt White

Cleveland/Akron, Ohio Area United States

Founder at Remodeler Marketing Institute

Advertising / Marketing / PR

When it comes down to it, the most precise definition of content marketing can be boiled down to just one word: Help The official definition, according to the Content Marketing Institute is… “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” This is a great formal definition. But, as far as I’m concerned, this is a long way around just saying “help.” Are your prospects asking questions? Help them by providing answers. Are your prospects facing certain challenges all the time? Help them by